Intel data Economics to analyze large data

As we all know, Intel is the head of the computer chip industry, but out of the hardware sector, Intel has little to do in the data field and is less reliant on data than http://www.aliyun.com/zixun/aggregation/1560.html. >facebook and Google, this does not want to use the current big data craze "to give people's data to people, let them determine the role of data."

Intel's UK laboratory recently put forward the "data economy" view, which wants consumers to have the right to maximize the value of private information, such as using consumer geographic information to bring better life help. To achieve the "data economy", Intel organized a hacking marathon to encourage developers to make innovative use of user privacy data.

Intel's question around the "data economy" is why the data economy is unbalanced and companies can get data, but users can't get their own data.

Companies such as Google, Amazon and Taobao value users ' privacy data, because only when they have access to the user's privacy data can they accurately push ads to users. However, with the development of technology and economy, the line between the value and the worthless of the data produced by users on the Internet is becoming more and more obvious, and the Internet regulation and social standard have not keep pace with the progress.

bit.ly, chief data scientist Hilary Mason, said, "as consumers, we don't know how much business understands us." Businesses use user privacy data without restrictions. Whether enterprises or consumers have the right to deal with their own data, very tangled, but also make people feel unhappy. ”

In January this year, the California State is preparing to enact the first U.S. Personal Information Disclosure Act, and consumers will have the right to look at their own privacy data, forcing LinkedIn and Google to disclose these stored data and usage to consumers in need. However, because political lobbyists believe "this is not the way", damaging the interests of internet companies and lawmakers who do not understand the Internet, the bill was quickly shelved under duress.

The bigger divide: our consumer's private data is tied to "big data," and now Internet service providers are using big data. If we do not provide our own geographic information to the application, we cannot locate the navigation, nor can we tell others if there is a traffic jam ahead. They do not contribute to the data, others can not use it, others do not contribute to the data, it will not be able to use. At the same time, an increasing number of organizations and organizations are beginning to find that by tapping into private data can bring huge wealth, according to statistics, 2011, the European countries by mining private data to obtain 72 billion of dollars in economic value, privacy data is called "New currency form."

However, individuals cannot simply rely on interpreting and trading private data to make a direct profit. Although someone has made a lot of money by selling their own privacy data (see "Private big Data" can sell?) How much is the offer? In fact, the most economic value is aggregated data, that is, a large group of people's data.

Others say the market has grasped the "data economy" balance. "This model has been balanced, companies use our privacy data, we use our products for free and the convenience they bring," said Gam Dias, president of an E-commerce consultancy. I care too much about the privacy data that companies don't use. ”

Intel's "Data Economy" is a plan that has been studied for years, and aims to get people to benefit more from their own privacy data by means of new technology. The man who said this was Ken Anderson, who was famous for Apple's development of the underlying application bar. The final decision of Intel's data economy, he says, is in the hands of consumers, "no matter what you think of technology development, science and technology are always moving in the direction of privatization." ”

While it's too early to discuss what kind of products Intel will eventually launch for consumers, after all, we also need to see, as a hardware manufacturer, Intel in the software industry is not too much success, if it fails, it is possible, but it is undeniable that the big data era, can not let the enterprise a unique data to make money, Mutual benefit is "economy".