Intel Rui Core Microchip Qualcomm as early as May 2014, Intel Investment Rui Core Micro, the author has written said Rui Core micro-strong in low-end products experience, market and promotion. Rui Core micro-solution can always use the lowest peripheral components with the finished product, and then have a good experience, and ultimately by cost-effective occupation of the market. In recent years, the company has been able to access Huawei, DELL, Hewlett-Packard supply chain is relying on this stunt, and Intel can cooperate with Rui Core micro, but also see it on this ability.
at the Hong Kong Electronics Fair in the early autumn, Rui-core micro and Intel cooperation finally see the results. They jointly released xmm6321, which incorporates Intel's technology and core micro-cost control capabilities, promising. And the cooperation between the two is likely to shake the future smartphone market pattern.
two XMM 6321
xmm6321 is a WCDMA-supported SOC processor program that supports WCDMA and GSM dual SIM cards, integrated WiFi, Bluetooth, and GPS. The xmm6321 scheme consists of two chips, a XG632 plus a AG620. XG632 is basically the Intel Clover trail+ Core plus Infineon's 3G baseband, which has been used in a number of mobile phones in the past few years, including Motorola, Lenovo and ZTE. In terms of experience, Lenovo K900 experience is not bad, drag 1080P screen without cotton, performance is still more ideal.
AG620 Integrated RF, WIFI, Bluetooth, a chip to solve communication problems, high integration is conducive to reducing costs.
from a technical perspective, the scheme is very concise, two chip integration of all functions can reduce the cost of many peripheral components, this is a typical Swiss core micro-style. And the technology for this chip is all from Intel and Intel's Infineon. Two of the combined.
From the market view, the scheme is the flagship of ultra-low-priced tablet phones. The final price of products in 50 U.S. dollars, the lowest can be pressed to 40 U.S. dollars, this is not a concept of the thousand-yuan machine, but less than 500 yuan below the ultra-low price, whether it is as a call flat or ultra-low-priced mobile phones have a certain advantage. At present, China's white plate is expanding rapidly, even the ipad market share is going down. Xmm6321 came to the right time, although the competitor MTK strength is also strong, but such a large market, xmm6321 have a lot of opportunities.
II, planned Sofia LTE
xmm6321 Although the price is high, but from the specification is still some old. The processor core, although good performance, is already a few years old products, the ISP's support on the specification is relatively low, only 8 million pixels; Screen resolution only supports 1024*600. Although cheap, but only to do the low-end.
and Intel's cooperation has just begun. It is understood that their follow-up will be launched Sofia 3g series, Sofia LTE series, and all chips are using 64-bit CPU core, is expected to be listed in the first quarter of 2015.
, the 64-bit CPU core, is clearly the core of the Bay Trail Core, the Atom Z3xxx, which has a much higher performance than the Clover trail+, which is already equivalent to the fastest A15 core of the arm camp. If the Sofia LTE series can be launched on schedule, it means that UBS and Intel already have top-tier products.
Top performance plus RUI core micro-consistent cost control, Sofia LTE series will be very competitive, not only the MTK will be threatened, the current high Qualcomm also face the challenge.
third, the end product also need to work hard
from the chip scheme, Rui-core micro and Intel cooperation products will have a strong competitiveness, but to allow products to be accepted by the market, must have star-level terminal products.
Qualcomm in the Chinese mobile phone market from the edge to the rise, by the millet. Millet pioneered the use of MSM8260, the Qualcomm chip performance and stability to show users and competitors, which led to follow suit. OPPO, Vivo successively launched High-quality products, Qualcomm in recent years to make pots full of pot.
MT6589, is relying on red rice and Huawei's Glory 3 C star effect, and the recent MT6595,MTK found the MX4 as a endorsement. From the chip to the product, the middle link is too many, the experience difference is very big. The resolution of the chip support is certain, but the choice of the screen is different, to the user's visual experience greatly different.
chip ISP support the highest number of pixels is certain, but the choice of camera components, the post-processing algorithm is different, the effect of the difference is also huge. Flat or mobile, screen size is certain, but the same size, appearance and workmanship are different, bring the user experience difference is still huge.
and Rui-core micro cooperation is more of the Blue Devils, Taiwan Power, the original road, cool than Rubik's Cube of these tablet manufacturers. Lenovo with Intel, Asus, ZTE, Motorola. But no matter who, all need to make products to chip market, this is the core micro and Intel is currently missing, but also the direction of future efforts.
four, smartphone pattern or will change
Intel's technical strength plus RUI Core micro cost control skill, can produce competitive products, threaten Qualcomm, MTK, Huawei Heiss, Samsung and other competitors, change the entire smartphone market pattern. But from the potential to the strength, still need a process. At present, there are two problems with Intel and Rui Core micro-alliance, one is Sofia LTE can be launched in the first quarter of 2015 years, one is whether to find a partner to launch star-level terminal products open market.
to Intel and Rui Core Micro, the road twists and turns, the future is bright. They have the opportunity to change the pattern of smartphones, but the opportunity needs to work hard to hold it.
