Intel owns open source for WindRiver

The It Times Magazine/Lio Jin has been looking for new opportunities since it was caught in the curse of "market share is hard to double". Recently, they chose to launch a "charge" to the embedded device market. Intel never spreads money.　　Even after a 1.45 billion-dollar ticket from the European Union, Intel is still buying windriver in less than one months with a wave of big hands. June 4, Intel company formally agreed to spend 884 million of dollars to buy WindRiver company. It is said that Intel will buy all of WindRiver's shares at a full cash price of USD 11.5 per share.　　After the deal was announced, Intel's shares were 1.19% higher in the Nasdaq market, at $16.13 trillion, showing Wall Street investors bullish on the deal. WindRiver is the industry's only market-oriented embedded software platform manufacturers.　　Upon completion of the acquisition, WindRiver will become a subsidiary of Intel.　　On the purpose of the acquisition, Rneejames, vice president of Intel's Software and services department, said the acquisition would enhance Intel's ability to move embedded devices in mobile, which would also be one of the strategies for moving processors and software from the traditional PC domain to embedded systems and mobile device systems. Intel has been trying to expand its "turf" outside the PC market, but has been frustrated.　　And the use of cash to complete the acquisition of each other, it seems that the chest has some certainty.　　It's not a smooth transition. The author of the United States "AI" once said a very good fit for Intel: When a company in the industry's market share of 50%, then its market share will not double, must look for new growth points. Intel has been in this position since 2000, and by 2009 Intel had a share of about 80% per cent in the PC microprocessor market.　　Relevant data show that the current market for the PC sector is gradually saturated, and it is estimated that the future annual market growth will not exceed 10%. Interestingly, in the analysis of the Intel Monopoly case, Mastin Renade, vice president of research firm Gartner, believes that Intel has had to contend with antitrust notoriety in order to create market growth: by proactively cutting prices and profits for processors, data centers or software, to spur consumer spending,　　So that the whole industry looks full of high growth stories. Intel is relentless in its search for new growth, and has been trying to reduce reliance on mature, slow-growing PC markets by increasing its share of chips in other sectors.　　But so far it has been less successful in business outside the microprocessor. Intel sold its communications chipset in June 2006, which cost a billion of of billions of dollars, accounting for most of Intel's investments, and at some point led to a financial strain on the company. At that time, it developed a series of high-end mobile phone chips, in addition to providing to palm and Motorola and other companies to try to use, and did not receive extensiveApplication. Eventually, because the cost of development was too high, the department had been losing money and had to sell it to Marvell.　　At the same time stripping products also include multimedia signal services. At that time, all the products sold were initially valued at $1 billion and the final transaction price was $600 million.　　Intel's price cuts were originally intended to transform the communications business, but carriers and device manufacturers are not updating their products as quickly as Intel expects, and ultimately many of the relevant investments are not effectively translated into products. The merger WindRiver seems to have made Intel believe it was in the right direction, compared with the previous transition from Intel.　　Even the staid Intel executives transported that embedded systems will have tens of billions of dollars of profit opportunities in recent years.　　Embedded in the trilogy chip to clear the way, the auxiliary operating system, coupled with software company Seamless Convergence, Intel in the orderly layout. March 2008, Intel launched the "mobile" (Atom) processor, which is based on a new micro-architecture, specifically for small or low energy-consuming devices.　　Asus "Easy PC" netbook for the first time to bring the atom to the public and popular market, in Acer and other computer manufacturers, driven by the netbook has become a rookie in the PC industry. According to market research Institute isuppli Data, 2008 netbook shipments increased 20 times times, the Intel Atom processor fourth quarter global market share of 81.8%. Therefore, there is a view that the Low-cost mobile processor will preempt the more profitable traditional notebook chip market. In response, Intel Vice President Stephen replied that the Atom processor sold far more than expected, the market-grabbing thing will not happen.　　Industry insiders speculate that the move processor may be intel to the PC peripheral chip development carrier. This speculation is also confirmed by a series of Intel's moves. The application range of the mobile processor is in addition to the netbook, and mid is the market. In February 2009, Otellini also said Intel was focusing on the use of the mobile chip for handset manufacturing.　　Recently, Intel is telling the truth: The processor will be used not only for netbooks, mobile internet products, but also for embedded devices. The mobile processor into the embedded equipment market, must face two problems: energy consumption, operating system. Embedded devices require less energy-consuming chips. And in the past in this respect, the Ling processor is congenitally deficient. It and based on the arm architecture of Freescale Chip power is 14W, 3 W respectively.　　Industry therefore jokingly, when the Ling processor netbook met the arm structure of the netbook (Qualcomm launched the "SmartBook" that is followed by the framework, the details see the last issue of the "netbook chip competitive undercurrent of the new competition with Intel"), just as DOS against Windows XP.　　However, since it is the processor giant, reducing the energy consumption of the chip is not a problem for Intel, but the operating system, Intel is only the Forces nouvelles. Intel on the one hand launched a series of low energy consumption of the ling, fromThe initial Sliverthorne platform, which was unveiled at the Taipei International Computer Show on June 4, has been greatly improved in terms of energy consumption and heat dissipation, which is said to consume less than one-tenth of the early-moving processors in the Moorestown, and, on the other hand,　　They launched the first Linux operating system Moblin2 in February 2009 for netbooks and mid devices. In August 2008, Intel acquired the UK Mobile Linux developer OpenedHand Company to supplement its own Linux deficiencies. Still, Intel assumes the role of operating system and chip providers in the embedded device sector, but in this new area it seems less comfortable. Intel spokesman Bill Calder admits that currently in this area, the performance of the Ling processor does not meet the needs of users, but some server applications can make its technology work. Intel has encountered some difficulties.　　Acquiring WindRiver can help Intel solve these difficulties and provide the company with much-needed credibility in the embedded and mobile areas. Some analysts point out that WindRiver's products are ideal for Intel's software products, with compilers that can help Intel optimize software to run on Low-power x86 chips. At the same time, the Linux platform released by WindRiver also satisfies Intel's thirst for open source operating systems.　　Intel recently unveiled a series of integrated chips for the latest products, such as set-top boxes and TVs, which windriver the company's lack of software in this area. It's also worth noting that WindRiver's client list already has a long list of names: Sony, BMW, Boeing, Verizon and so on. WindRiver become Intel's subsidiaries, these customers naturally become Intel's bag.　　Industry analysts believe that if the previous setbacks were due to a lack of market, now the WindRiver dedicated to Intel's list, as well as the emerging wireless network market, has undoubtedly given Intel in this area investment in a strong dose of heart. However, despite the positive factors, the industry remains wary of windriver whether it can really meet Intel's expectations. Some even say Intel is a believer in Moore's law, which likes to make all kinds of chips, but how many companies are able to keep up with the pace of Intel's updates in the fragmented embedded device sector?