Intel snaps mobile Turnaround

Last week, a few days of heavy rains in Shenzhen did not affect the excitement of the Intel Information Technology Summit. Many local manufacturers in Shenzhen and the national media gathered at the Futian Sheraton Hotel in Shenzhen, waiting for Intel Global executives to announce to them the investment plans and future development strategies of Intel in China, in Shenzhen. At the end of a year, Intel's CEO division gave a big gift to Shenzhen, announcing not only that Intel would set up an Intelligent equipment innovation center in Shenzhen, but also that it would invest 100 million of billions of dollars to set up the Intel China Smart Equipment Innovation Fund. Ke again strange words just plop, Taiwan's big and small manufacturers will start clapping and cheering. Now Shenzhen has become the strategic location for Intel to capture the mobile market. Now, the PC-era chip giant hopes to use a series of roots in Shenzhen to announce to the outside world: Intel will take Shenzhen as a breakthrough, the mobile turnaround. Mobile strategy groping September 14, 2011 should be a memorable day in Intel's development history. It was on this day that Intel announced a partnership with Google to formally enter the mobile chip market by announcing that Intel would support the Android system. Smart-Phone chips naturally became Intel's first force point as smartphones developed rapidly. This strategy means that Intel has opted to compete directly with Qualcomm, Bo-Tong, MediaTek and other manufacturers. In fact, Intel has been moving very fast after announcing its collaboration with Google. In 2012 of January, Intel and Lenovo announced the launch of a global smartphone product using the company's chips. It is also through this collaboration that Intel has proved itself-Intel's unique X86 chipset architecture can be applied to smartphone products. After Lenovo Group, Intel and Motorola, ZTE and other mobile phone manufacturers have also cooperated, although the alliance of the momentum is not small, but the use of Intel Chip smartphone products are not a improvement in shipments. Perhaps aware of the difficulty of attacking head-on, Intel has shifted the mobile market's focus to Tablet PCs. In the industry's view, tablets are more similar to the PC form of products, compared with smartphone manufacturers, Intel is more familiar with such vendors to deal with. That does not mean, of course, that Intel is abandoning the smartphone market. For Intel, the smartphone and tablet markets are important. Only this time, Intel has chosen to attack a tablet market that is easier to break through. If Intel has a firm foothold in the tablet market, it will also be sure to launch a strong offensive against the smartphone market again. Betting on the positive competition between Shenzhen and Qualcomm and other manufacturers in the smartphone chip market has left Intel with a missed opportunity to enter the tablet market. On the IDF in Shenzhen, Intel's CEO division admitted that Intel had missed out on the market opportunities for Tablet PCs. But he says Intel is making a big effort to invest more in the tablet market. In the second half of 2013, Intel shifted the focus of the mobile market to the Tablet PC, and the Shenzhen Cottage Tablet factoryBusiness cooperation has become the center of gravity, and in the year to achieve 10 million of shipments. This may be the result of an encouraging intel, in 2014, Intel set the target of 40 million units shipped. "Intel's future goals will be grander," says Ke. Betting on Shenzhen's shanzhai manufacturers, Intel has its own frustration. As Intel's mobile chips have just started, many brand makers are actually looking at Intel's mobile chips. Before Intel's mobile chip is proven, brand makers will prefer a mature arm architecture chip. Perhaps aware of the problem, Intel has decided to prove its strength, and the Shenzhen cottage industry has become a good experimental plot. From the second half of last year, Intel and the Blue Magic Digital, Han Pu electronics, Tian Zhi Albert, Taiwan Power technology, such as more than 10 tablet computer accessories and related manufacturers close cooperation, and these manufacturers are precisely from Shenzhen. Third-party statistics show that in 2013, Shanzhai tablets shipped more than 100 million units, if coupled with the shipments of nearly 200 million brands of Tablet PCs, Intel actually has a small share of the entire tablet market, about 3%. Even if you can accomplish 40 million shipments this year, the market share may be hard to break 10%.