Intel Yang: Standing at the crossroads of industry transformation

Intel China President Yang accelerated Computational innovation and promoted industrial change----written on PC industry 30 years Intel China President Yang Press: Ultrabook Super This product category offers great opportunities for industry, especially in the Chinese market, but how do we achieve it?　　Standing at the crossroads of industrial transformation, we may need the whole ecosystem to win the thinking. Computational innovation promotes industrial transformation just as traditional computers have always been influenced by Moore's law, the pace of development of Ultrabook also follows Moore's law and is driven by technological progress in the process. In May this year, Intel announced an unprecedented 22-nanometer Intel chip, code-named Ivy Bridge, to be used in the manufacturing of the D-transistor structure. Compared with the previous 32-nanometer planar transistor, the 22 nm three-dimensional triple gate transistor improves performance by 37% at low voltages and achieves the same performance with a new transistor that takes less than half the power.　　Intel's production of the Tri-grid transistor will further expand its technology leadership in the semiconductor industry, and our powerful chip-making capabilities can push the chips of tablets, smartphones and ultrabook into the 22 nanometer age as soon as possible. The chip industry is the cornerstone of the computing industry. At present, the development trend of chip industry is SOC, namely system chip. With the help of Moore's Law, the system chip will integrate more functions into a single chip to better exert the efficiency of highly integrated transistors. Intel has conducted extensive research and accumulated a great deal of practical experience in this area.　　We hope that in the near future, we can design and produce innovative products for the traditional PCs, and also provide a powerful computing power platform for the next generation of mobile computing. Personalized equipment from the bottom chip to the hardware system, and then to the operating system, middleware software applications, etc., is a typical vertical integration mode. Intel's biggest advantage is the ability to provide a consistent computer architecture for personalized computing devices, ensure interoperability between devices, and support multiple operating systems, and users will have more options. In addition to the production of chips, Intel will provide partners with a large number of software, service support, but not their own integration of all the experience effect, but open cooperation, so that different manufacturers of products, different operating systems, the same application can be run. The future Ultrabook will even have two operating systems, and can seamlessly switch between each other to achieve the requirements of the experience effect.　　So we talk about experience effect, the function of software will be the key, this is the whole software and hardware ecosystem together face the challenge, need us to accelerate the response together. China's opportunity is the source of confidence I think the development of multinational corporations in China has gone through three stages. In the 1990 's, it is bringing the world's advanced technology, products and business models to China, and the domestic industry is basically a follow-up growth model. After 2000, multinational enterprises have increased their research, production and purchasing investment in China, which is a more in-depth cooperation and developmentStage。 Today, multinational enterprises must fully study and accord with China's national policy, industry direction and the needs of local users.　　A lot of new areas China is leading and leading, and seizing the opportunity to establish a strategic direction for the future products and business in China will be the trend of winning the future. Industry is changing and Intel is transforming itself. Looking back around 1985, Intel successfully transformed from memory to microprocessor business and developed into the world's largest semiconductor manufacturer in the early 1990. Intel is entering the turning point again today. Over the past few decades, Intel's global strategy has been based on America's largest market. Today, Intel's transformation will take more account of China's market factors. We predict that China will be the world's largest computer consumer market next year, while China is also the world's largest market for mobile phones, televisions and the Internet.　　Intel's long-term success in China not only to better meet the Chinese characteristics of the market demand, but also to establish close cooperation with the Chinese industry, so Intel is actively and rapidly upgrading China's strategy to strengthen personnel training, optimize organizational structure, support China's industrial upgrading, and so on more deployment. At present, the global industry shows the trend of integration, adjustment and change, the pace of technological innovation, industrial ecosystem is being reconstructed, standing at the crossroads of industrial transformation, Intel is accelerating the calculation of innovation, to a clearer technical blueprint and product roadmap, is committed to promoting industrial development, China's market opportunities are undoubtedly the source of confidence in Intel's drive to transform the industry. From the breakthrough manufacturing technology to the Ultrabook PC experience, Intel will always be at the forefront of change from the promotion of China strategy to the acceleration of the product roadmap. We look forward to working with our partners to strengthen confidence, explore change, innovate across, and embrace new opportunities.