Intelligent Hardware: A breakthrough in the era of innovation

September 20, Sohu it, Sohu Digital jointly hosted the 2014 second "China Intelligent Games" held in Beijing, this unprecedented industry event, in addition to all the hardware manufacturers involved, from Sohu it from the media hundreds of authors were invited to attend. I, as a veteran hardware product enthusiasts, in the process of being invited to participate in this event, in addition to experience each manufacturer's latest hardware products, but also to these different categories of hardware products in the function and experience of the record.

Objectively speaking, the hardware trend brought by this event is positive and meaningful, in particular, some intelligent hardware manufacturers through this event brought about by the technical change and exploration, for the entire industry and manufacturers themselves have a certain degree of promotion, in addition, this event on the industry exchanges, business cooperation and other work also has direct help.

Intelligent Games: An era of intelligent hardware

In this summit, in addition to Moto 360, Samsung Gear, such as a series of well-known smart wearable equipment, virtual reality helmet, body sense game equipment, smart home products such as the introduction of the event to add a lot of color. In these products, to wear as the starting point of the product not only conform to the current era of development trends, and some smart should I also through the collection of O2O, the Internet of things, it is the summit to add a more trend of the scientific and technological sense.

Moto 360, Samsung Gear and other wearable equipment selection and smart phone operating system set, so that the user's communication needs are no longer simply rely on the phone, in the case of incoming calls or messages to arrive, these smart watches will have the corresponding prompts function. In addition, exercise monitoring and physical fitness records are common places such as smart watches and other smart bracelet products, but smart watches are much more powerful than their products.

In product design and experience, the manufacturers will be comfortable and beautiful as the goal of product development, especially in the solution of product technology, user experience is becoming the killer of the market competition. In fact, the live display of Moto 360 and other smart watches in the design and experience, has given consumers a huge stunning feeling. The occurrence and change of this phenomenon is the result of technology changing and affecting real life.

The formation of this situation depends on the current loose and free market space. And on the basis of the information technology maturity and the popularization of Internet applications today, most of the intelligent hardware products have a vast demand market, while the technology and solutions to the problem is also resolved, more and more manufacturers began to have new development opportunities in this field. So from this point of view, it is not difficult to see that smart hardware equipment is now ushering in a new era.

Market Competition: Technology and experience determine the future of products

In the current loose, free market development space, this period of intelligent hardware manufacturers have better opportunities than any time, so the pursuit of product innovation, technology and user experience challenges, it is the current smart hardware manufacturers to solve problems. But in addition, the competition from technology and experience is now becoming the focus of most manufacturers in exerting force.

Huawei's 6 mobile phone is the ultimate way to go. The Huawei Glory in 2014 launched the flagship machine using a heavy eight-core processor Kirin 920, is the world's first to run 40,000 of the mobile phone, the operation experience more fluent. At the same time also provides up to CAT6 LTE standard network support, the highest theoretical download speed up to 300Mbps, you know, just released IPhone6 is just CAT4 standard. In addition to its arm of the mali-t628 four-core GPU, 3GB of oversized memory to make multitasking without pressure, the 5-inch 1080P screen in the visual experience is also no pressure, the new generation of smartphones in performance to reach a fresh peak. It is understood that the glory of 6 as Huawei's glorious annual flagship model, from the release so far, often sold to be snapped, it is no wonder at the scene so popular. Multi-screen interactive games on the battlefield experience the glory of 6 of the game performance, have to the domestic mobile phone development speed and sigh.

In addition to attract eye-catching products and Sony and Samsung introduced virtual reality configuration, these products although in the modelling aspect yet to be improved, but currently in the functional aspects can meet most of the realistic needs. For example, when a user puts on a peep, the eyes can see objects and movements in virtual reality, which may be the new feature of the future digital experience.

and Moto 360 smart watch the work of the main is to let people praise, fine imitation of the traditional manipulator table of the shape of the people before the light. Especially in the product functional experience, the smart watch does not affect the product experience because of the smaller watch screen, and the user's feeling after the match is a combination of technology and art, and through a deep customization of the Android Wear system, users can experience the Internet through this smart watch. , communication and other application needs.

In these already listed or upcoming smart devices, most of the products are selected from the consumer's most concerned about the real needs, and strive to provide users with product features the largest demand solution. In addition, in product design, accessories and other aspects, these products have a certain degree of concentration-either through the top product components, to give users the best performance experience, or through the exquisite process design, to give users a new visual experience.

In the increasingly development of science and technology today, the single pursuit of all-inclusive things is not a long-term, but small and fine, small and beautiful direction is the direction of smart hardware, from the event of this summit activity, such a theory is now becoming a reality. I even think that in the future of smart hardware equipment competition, experience or will become the future of smart hardware products, the main weight of competition.

Cold thinking: The breakthrough and innovation of intelligent hardware

As Sohu it and Sohu Digital joint launch of the professional Hardware exhibition event, "China Intelligent Games" for the manufacturers of product display, business negotiations, marketing and other work does have a huge help, some manufacturers through the activities of the product open, but also their own technology and cutting-edge ideas to the audience. " For most manufacturers and users, such activities as a way to build communication, the significance of their own is also enormous.

But as an industry event focused on smart hardware, this summit's product breakthroughs and innovation issues should also be the focus of most smart hardware manufacturers.

One is how to innovate, that is, to create a truly innovative and looking at the products, this is the majority of manufacturers need to face up to the problem of thinking. From the current participation process, most manufacturers in the intelligent hardware exploration is still limited to conventional health monitoring, body sense equipment and other fields, but how to open up new directions in these areas, this is the most intelligent hardware manufacturers need to think about the problem.

In addition, how to enhance competitiveness. For most manufacturers, smart hardware devices are indeed a sunrise industry, but how to surpass other competitors in this field, which is also most manufacturers need to pay attention to. Through the author's current observation, most of the current companies engaged in intelligent hardware equipment in the product function of the difference is not obvious, some even overlap phenomenon, such as the same smart hand ring, the current market all the smart hand ring is almost the same function.

In addition, how intelligent hardware manufacturers in marketing, PR communications and other areas to upgrade to new areas, which is also the most intelligent hardware manufacturers need to seriously consider the issue. For intelligent hardware manufacturers, only truly extreme and beyond the needs of users of products, will eventually be market acceptance and user choice.

Perhaps, we can maintain a hope and confidence in this expectation.