Intelligent home Industry: who is the next Tuyere "Pig"

The rapid development of Internet and mobile internet technology has made traditional industry stand on the edge of deep change. Smart home industry leaped into the industry's attention to the next tuyere, in this tuyere, who is the only flying "pig", there seems to be no clear answer.

From the development of the Internet, whether it is the first wave of the Internet or the second wave of mobile internet, driven by the development of product form, such as in the Internet era, there are portals, games, IM, electricity and other Internet "products." In the mobile internet age, there are social classes, shopping, travel category of various mobile phone app products.

Now, in the area of smart homes, there seems to be no super port to connect users like the Internet age.

The reason is that the system of smart home is too large. Intelligent home industry chain can be divided into household products, including home appliances and other hardware, intelligent home systems, manufacturing enterprises, platforms and other parts. The whole industry chain is staggered distribution, including the Internet, hardware, software, communications, cultural industries, decoration, real estate and so on.

In this huge system, the participants are super players. For example, whether it is Haier, the United States are Chi home appliances enterprises, and Ali, Beijing and east are Chi platform-oriented enterprises. In addition, telecom operators are also beginning to covet the market, and Google, Apple and other companies have already begun to layout.

From the user experience and use of the scene, the so-called smart home is anywhere with their own home hardware to interact with the user through remote operation, or minimalist operation, complete for their own home air, water, food, temperature, lighting and other control to meet the comfort and convenience of life. The ultimate control is automated, such as the refrigerator may be based on the user for food consumption information automatically sent to a sales channel, such as air-conditioning will be based on the user's time to automatically adjust to the appropriate temperature and so on.

In such a extreme experience scenario, it is necessary to unify the different home products on a platform, by a port to control, and even all hardware products are connected to each other.

And the reality is not so, different home appliances enterprises are building their own ecological system, all want to become the user's entrance, so, different appliances brands have their own different app, users want to use mobile phones to control these products need to download a different app, so, for a single user, more and more intelligent hardware, Users need to download more and more apps, users are very cumbersome to use.

So, from the user demand point of view, the smart home field needs to appear a super platform, which become all smart home participants competition. From the enterprise's point of view, the competition for the platform is the key to strategic leadership. Platform for Smart home, the equivalent of OS system to smartphone, who can become the "operating system", who occupies the user's entrance.

The super players have seen this opportunity. The u+ system, Apple's HomeKit system and Samsung's Smart home Service platform are all trying to occupy the front-end portal to obtain a large number of user groups and effective data.

Internet companies are not far behind, Baidu through the alliance of Intelligent Hardware to expand their own smart home platform, but these products are still small intelligent hardware products, not fully covered to the television, refrigerators, washing machines and other smart home appliances products. Ali to TV, boxes and other home entertainment products into the Cloud OS TV as a smart home platform for the entrance, through Ali in the home user's shopping system.

Compared to Baidu and Ali, Beijing-east for everyone's intelligent networking exploration of the most in-depth, July 2014, the Beijing-East Publishing cloud help, through the aggregation of Third-party intelligent hardware manufacturers of services and data to become everyone to manage their own smart hardware and wearable equipment data platform. Its aggregation of software services include cloud home, Cloud health, cloud vehicle and personal cloud four categories. Jingdong's Super app is the hope that by filling the third party intelligent hardware equipment Data Gully, the use of data interchange to achieve the status of different devices automatic sensing and mutual control. Jing Dong used the original channel advantage, the domestic first-line brand of home appliances manufacturers gathered in their own smart home platform, but is still in the initial stage.

All kinds of big players are playing the wind, have seen the value of the system, the value of the entrance, however, their own platform and access to other people's platform is obviously a different choice of interests. But from the user point of view, who can solve the user pain point and provide a good experience, can be accepted by users, can become the mainstream of the future market.

From the current market situation, everyone wants to be the tuyere on the "Pig." But in fact, smart home is still in the initial stage, is still in the stage of intelligent home appliances, want to do a super platform or the entrance also need to take time, in this process need to solve the interests of all parties involved, while keeping abreast of the needs of users.

(Responsible editor: Mengyishan)