Intelligent Home Transformation Love on the Internet, follow the demand to do the market

The first China Smart Home Development Summit Forum was opened in Hangzhou, as the organizer of Zhejiang Wonderful Home Co., Ltd. this time also brought a gift-the intelligent control system.

Smart home in recent years has become the big enterprises compete for food big cakes. Why is a "good home"-a manufacturing company that is not known to be prominent-to be the sponsor of this summit? And with what kind of good design in the new field of smart home to occupy a place?

The transformation of love on the internet of Things

Xu Shulong's flagship store, the best-selling wardrobe and laptop desk, sold a total of more than 90,000 this month. 2007 ago, Xu Shulong operating is an unknown brand of small furniture, until the creation of "good home", he only promoted the grade of small furniture: exquisite, stylish, concise, but also to environmental protection.

But this step, he said, is far from enough. "We do the simple furniture is home in the attachment, so that the whole home life become more quality, more comfortable and convenient, is what we pursue." "When it comes to making smart home, Xu Shulong says it's a video. He once saw a family intelligence system that simulates the future of home life, security alarm, visual intercom, home appliance control, household message ... These scenes, like sci-fi films, are deeply stimulating Xu Shulong. He decided to enter the smart home market, and said it was done.

It is with this momentum, a simple furniture to make the traditional manufacturing enterprises, have entered the unfamiliar Intelligent home field. From 2008 onwards, "Good home" every year to take out 20% of the company's profits into smart home research and development. Xu Shulong began to extensively, looking for experts as consultants, seeking university for scientific research.

Smart home, most people are not unfamiliar. This relies on the Internet technology, will be linked to physical objects after the emergence of smart home life, the traditional home appliances companies, internet companies are ready to stir. According to the Austrian-dimensional consulting forecast, to 2020 China's overall output of smart appliances will break through the trillion yuan, of which the output of smart hardware will reach 600 billion yuan.

In Bill Gates ' road to the future, he depicts his private mansion in Washington, which has high-speed Internet access, all doors and windows, lamps and electronics, with computer control and a high-performance management background. It seems that every family widget's internet operation can be integrated into the smart home category. Xu Shulong's research and development, put aside the independent intelligent single product, aim at that high performance management backstage.

Main Intelligence Butler

On business trip, the husband, through the mobile phone remote control, so that his wife home can be a hot bath, in a comfortable water temperature to enjoy the service from afar. These shots, often appearing in Hollywood blockbusters, are coming into our lives.

In the "Good home" smart home experience room, the reporter found that in addition to switches and ordinary switches outside the appearance of different, other household products seem to have no difference. The presenter took the smartphone and stared at the app operated by the "Wonderful Home": Choosing a theater model, curtains, lights slowly turning off, projectors turning on and off, and the stereo entering the working state. In a closet, the reporter found the operation of the whole system key: host. Its head is like a normal router size, but can meet the 200 square meters of the whole House intelligent system operation.

"The mainframe looks small, and it has been tested by countless rounds of our years." "Hangzhou Tommy Intelligent Technology Co., Ltd. General manager Wu Dengxian Introduction, from the initial research and development of simple lighting function, and then to curtains, household appliances, intelligent door locks, monitoring and so on, some products more than a year to boil out the results, so that the product step-by-step to improve, the function developed out."

"Tommy Technology" is Xu Shulong in order to enter the smart home field of newly registered companies. "' Tommy Technology ' is the most important research and development team, there are now dozens of people, through the cooperation with well-known universities, we divided into different blocks, looking for different professional experts to develop." "Xu Shulong to the" Tommy Technology "full of confidence, just unveiled the Full House intelligent control system, has applied for patent market.

"Beautiful Home" the whole House intelligent Control system of the overall installation effect? What about compatibility with home products?

"If is the new decoration customer, we will in the decoration link and the customer communication is good, according to the demand provides the reference plan." We will also work with a number of high-quality home decoration companies, they are in the decoration design is very professional, but they do not have the means to integrate the function. By implanting our smart home, it can produce nearly as much effect as a blockbuster. "Wu Dengxian calculate a sum, a set of 90 square meters of housing, in accordance with the current 260 yuan per square meter installation fee, more than 20,000 yuan can buy a" beautiful home "intelligent control system, including intelligent door lock, curtain machine, transmitter, security alarm system, gas control systems and switches.

In Wu Dengxian's view, the current "good home" system compatibility is not bad. Home appliances this piece, because it is a standardized product, as long as the infrared remote control, most of which can be compatible with the system; like a curtain will install a motor, implanted chip, you can realize remote infrared control.

Sitting in the "Tommy Technology" office, the top of the bulb will be flickering, the curtains will open up and back and forth movement. The staff of the original idle, always love to play in the office of this set of intelligent system. In Xu Shulong's words, it is our "super housekeeper".

Follow the needs of the market

and simple furniture network marketing ideas are different, smart home must be hands-on experience, so offline marketing is more reliable. "Good home" business plan shows that the next 3-5 years in the country opened 3,000 experience Hall, to help 100 annual sales of more than million yuan of primary agents and 10 annual sales of super agents billion.

According to this set of promotional models, the first will be the introduction of standardized experience Hall. "Like this set of model room, with what material floor and decorate material, all in our plan." "Xu Shulong conceived, the integration of traditional home marketing, perhaps a better way, they can directly with building materials to get first-hand sourcing, price advantages, there will be a market."

The first big change that intelligence brings is necessarily convenience. Imagine, when you are in the mobile phone on the model, all switches consciously closed, all security into the protection of the state, a touch of trouble, the mobile phone will automatically trigger alarm devices, Internet technology into life, change is amazing.

"In the design of smart home, security should be higher than convenience." "At the forum, the former deputy director of the Central Policy Research Institute Xinli that when the residents outside the window of the iron fence has been demolished, then smart home is really complete the mission of security."

In the economic growth of the transformation shift period, the consumption of residents continue to move towards the high-end. Now the smart home market, whether it is the traditional home appliances enterprises or Internet enterprises, are in the development of their own products. If there is no big compatible intelligent control platform and unified standards of Internet, then the life experience of intelligent home will be greatly reduced. As the main body of the market, enterprises should be aware of the urgency of the needs of consumers, to do through one of the market has been very rare.

The former deputy director of the Development Research Center of the State Council Hou Yun more attention to the security of the software itself. "Wonderful Home" intelligent control system, so that each household to generate a unique ID, you can set the password. Smart homes that seem to enhance security will become very dangerous if they don't take care of their systems safely, Hou said.

Smart home, the core idea is to abandon the flashy, so that products become more practical, easy-to-use, user-friendly. "A good product requires the team to constantly update the creation to accommodate the added value." Xu Shulong said that as the market for smart home awareness and the gradual development of standards, will make "good home" has a clearer and wiser business model, closer to consumer demand.

Reporter's Notes:

Intelligent ecological Circle calls for healthy development

Over the past year, smart home has been suspected of bad speculation. In the pursuit of capital, go where can hear smart home hawking sound, even manufacturers normal product replacement also love to be dubbed Smart gimmick.

In the Ministry of Industry issued the "Internet of Things" Twelve-Five "development Plan", smart home will be included in the 9 major areas of application demonstration projects. There is no doubt that smart homes are entering people's lives at a high speed, but is this ecological circle healthy?

To see the "fight" of several big internet giants. Jing Dong said that the future jingdong intelligent hope to butt a variety of platforms and standards, become a neutral channel platform. Millet, Ali and the alliance of the charm of the ecological circle are the production of mobile phones and other intelligent hardware equipment, trying to grasp the intelligent ecological Circle important entrance. Only these few, seemingly to be open and compatible, but since the standard can not be unified, the competition in the industry caused "tough" inevitable.

Of course, the traditional household appliances companies are unwilling to let this opportunity, gree, Haier has vowed to enter the field of intelligent home. Hardware production is their advantage, but to achieve the real intelligent hardware ecosystem, whether in the market or technical level, there is still a long way to go.

Some experts believe that smart home Intelligent controller is the most optimistic, because almost all smart home products to use the intelligent controller. "Good home" to do is an intelligent controller, but engaged in the development of intelligent controller manufacturers are quite numerous, product spreads can be more than a hundredfold, the quality is uneven.

Intelligent Ecological Circle can be healthy, but also norms. The industry needs a unified standard agreement, including the compatibility of such technologies and products, and the regulation of market turmoil.