Intelligent life of the Universal app era has come

The app age has come to an end of 1 million, and it's hard to be the hottest app, especially in the top app, which is a lot harder to climb, and the rankings have changed dramatically over the two days. What is the cause of this alarming phenomenon? From January 11 20:30, the App Store in China's free total list of the rankings have changed dramatically, of which 5 app with abnormal speed rise, quickly stood in the forefront of the list, causing users and the industry to discuss the upsurge, The 5 apps are Camera360, ink weather, singing, public comments, flying often. It is understood that, in addition to its own massive active users, in addition, the 5 app as China's most popular mobile phone application, recently participated in the latest issue of Hunan TV "Day Up", the January 11 8-point program after the half hour, the 5 app on the list of the rankings began to rise rapidly, triggering the 5 App downloads are a blowout. Mobile internet app test water Traditional TV No one would have thought that the app's collaboration with the traditional TV would have had such a big impact, "said CEO Chen," before we predicted this could be 1-2 times higher. Camera360 CMO Guorui also said: "We did not think this with the" day up "cooperation can bring such a large increase. So we can't simply say that because this is the first time that this is the app's Cross-border collaboration, it has such a impact, and we can analyze it here. The "Day Up" program group to its own positioning is high-end entertainment interview program, the actual largest audience is mainly young people, while covering all ages, and the program of the 5 app's main user group is also concentrated in the young. Camera360 's Guorui said: "The audience of the entertainment program and we too match." Although the cross-border cooperation, but the high user matching degree of the perfect implementation of resource-oriented. Secondly, "up every day" as the most popular entertainment talk show, its own visibility and influence is immeasurable. Ink Weather official micro-blog and Camera360 Guorui respectively proved that the trip to the television program was invited to the initiative, not paid to land, this shows that the trend of mobile interconnection has swept the country. Third, the program group's planning work is not, surface services in their respective Industries 5 app, in fact, together is a set of user life and entertainment of the complete solution, the industry He Feng Analysis: The 5 app covers eating, drinking, playing, living, row, is a must travel 5 big app. Program group app selection logic accuracy, from the App Store rankings can be seen, the 5 application downloads together blowout, rather than a single outbreak. At the same time, "up every day" of the audience group attribute determines these people to use the characteristics of smartphones, is mainly entertainment, mobile business office for the Auxiliary. So theThe theme of the program and 5 apps closely fit, the greatest degree of promotion of the audience group into the 5 app user base.