Intelligent Routing PK Traditional routing: The Next "subversive" is it?

The sequence of a large wave of smart routers to attack the Internet and the traditional industry collision frequency seems to be accelerating. Home routers have become a new target for Chinese internet companies after a big hit in two areas of smartphones and smart TV. As a home network hub, routers have been playing a simple and important job-making PCs, mobile phones and tablet computers a smooth access to the Internet. In the era of traditional routers, prices, brands, penetration and coverage, network speed ... These are the key elements that users choose to buy products. No one wants to use internet thinking to transform this small box, because it is a part of the Internet. Then with ambition and dreams, smart routers came. They try to convince every home Internet participant that we have more powerful hardware, smarter features, and we can connect more devices to the web ... Every wave must be accompanied by bubbles. Can smart routers achieve the same success as smartphones? Or is it that the market is still far from intelligent? An overview of the router industry with the popularization of internet and mobile Internet, the router market has been maintaining an increasing trend in recent years. Research data from GfK show that China's router products sold 110 million units in 2013. This number will grow by 20% in 2014, to 132 million units. The main forces contributing to the rapid development of the market include: 1, the implementation of broadband China strategy, the rapid promotion of the Internet to the Midwest and other areas of popularization, the number of netizens further growth; 2, with the rapid increase of mobile interconnection equipment, ordinary users of home routers put forward a greater demand, this part of the market ushered in a new round of growth; 3, From the technical point of view, the high wireless transmission rate, dual-frequency, intelligent routing and other functions of the popularization of a new rotation of the machine, the replacement of the demand for updates also increased. We can see that the main factors driving the development of the router market are still in the traditional field. The smart router market started in 2013, with only a handful of companies offering related products, most of which are still being marketed in the form of open testing. Because the product is still in the test water phase, the intelligent router has not had an impact on the overall router market. From the sales channels, the current share is still under the main line, but online sales growth more quickly. The online channel market will grow rapidly in 2014 years. Jing-dong, suning and other electric business platform is the current router sales of the main online channels. Router Sales channel distribution (graph-related statistics from GfK) at the price, mainstream products concentrated in the low price, the following router sales accounted for more than 80%. Router Price distribution (graph-related statistics from GfK) in the function, the wireless transmission rate 300M has become the market mainstream, accounted for 70%, and 450M demand is obvious, but product popularity is subject to price. In addition, dual-band wireless router has become another development trend. Although the current market support for 2.4GHz and 5GHz of dual-spell products accounted for only 3%, but because of its more anti-jamming, wireless signal stability and other characteristics, is gradually being picked up by consumersBy。 Price, dual-frequency routers of the average (350 yuan) is a single frequency products (80 yuan) of 4 times times. Difference between two intelligent routes and traditional routes 1, product functional differences: Traditional routers: In the basic function of the continuous enhancement, the main goal is to provide users with better and faster network connectivity. Although the function is simple, but in the speed, the signal, the wall-piercing ability, the security and so on with the user most close to the part, has the long-term technology accumulation superiority. However, the traditional routers in the user interface design is more rigid, not conducive to ordinary users for the initial configuration debugging. Intelligent routers: There will be an independent operating system, users can install a variety of applications, flexible control network, for networking equipment for intelligent management. Because of the introduction of the operating system, you can provide users with a more intelligent experience by means of plug-ins. However, as most of the products in the public testing stage, the product function and performance is close to the user, service life, the development of related applications, and other important links, there are still questions 2, business model differences Traditional routers: TP as the representative of the traditional manufacturers currently occupy the home router market majority of the share, and synchronization for the enterprise-class market launch products. In the main consumer market, most traditional manufacturers do not directly face consumers, but through third-party channels for sales. Even if the increase of the power channels, the traditional manufacturers will also choose more through the Beijing-east Taobao and other third-party platforms, very few self-built direct sales system. Due to the wide penetration of online and offline channels, traditional router manufacturers usually do not personally undertake the after-sale service process for consumers. Traditional router manufacturers often in the same cycle for the market to launch a variety of models of products, shelves display + shopping way to sell-the advantage is to do as much as possible to their own product coverage to the customer's sight, many products are not obvious differences between. Intelligent Router: Because the Internet manufacturer's entry, causes the Internet the thought and the business model to infiltrate the router market. Its profitable model has turned from a single hardware sale into a combination of multiple ways of earning. Hardware, the smart router's profit source has two main aspects: first, from the user to download a paid app through the router, or to the application of additional features to pay, this is very similar to the smartphone; At present, the introduction of intelligent router manufacturers are the main route, Millet, 360 and music, such as video. Most of its products for one year, for the product hardware configuration, software functions and services, the focus of publicity. Some smart router manufacturers will also focus on the industry's products to become the home network hub of the possibility, hoping to get more home appliances and other manufacturers of cooperation support. But because the whole market is still in the emerging stage, is willing to test the taste of the home appliances manufacturers are not many. Three intelligent routes can subvert the traditional market with the great success of smartphones, the use of intelligence to subvert the traditional industry has become a lot of people in the heart of a golden road. The same is true of intelligent routers. Judging from the performance and trend of the current intelligent router, the traditional router marketHit, in the short term more in the function and price-the traditional routers will be stimulated by the promotion of intelligent products to make changes, but it is too early to talk about the subversion of the whole market. On the hardware side, the high configuration The smart router advocates may give the traditionally long industry a boost and trigger a hardware upgrade across the industry. However, because the traditional router vendors in the hardware manufacturing and supply chain channels have the advantage, so the hardware domain PK, the traditional routing of the manufacturer is more likely to be a positive. In software, the concept of operating system introduced by smart routers will be a big variable in the whole market. In this field, traditional router manufacturers lack the competitive advantage, but the need of the users to the intelligent system, and the maturity of the whole ecological environment, will become the key to the popularization of the intelligence in the router field. This is also a smart router is the most likely to kill a piece of the sky key point. In terms of price, dislocation competition brings about the price, may be shared by different user groups, it is difficult to shake the foundation of traditional routers. Smart routers are diverse in business models and have a better price/performance ratio than high-end traditional routers, and have the opportunity to gain market recognition from high-end users and enthusiasts. But at the same time, the biggest market of traditional routers still in the low-end field of about 80 yuan, this part of the user is not sensitive to intelligence, still be the main granary of the traditional router manufacturer. However, smart routers to achieve greater market success, there are still more short boards: first, the advantage of smart routers is built in software applications, and this is the traditional routers lack. But at present, the whole ecosystem is not mature, and the products in the life are not yet developed, so the intellectualization still remains in the conception. Some of the functions of intelligent routers are limited because the supporting products cannot be popularized quickly. Second, because the intelligent router is still in the initial stage of development, so the standards used by the manufacturers are not the same. And all manufacturers want to be able to guide the formulation of product standards, leading to the industry is still in a disorderly state of development. Because most of the Internet factory is platform thinking, so for standard-setting than ordinary hardware manufacturers pay more attention, in the short term it is difficult to see the possibility of agreement. Third, products for OEM production, quality is difficult to guarantee. At present, the Internet company launched the intelligent router products, hardware more to OEM, and even product solutions by the third party design company to complete. This mode of production for the quality of the control and more detailed ideas to achieve, creating a great obstacle. Will four intelligent routes become living room hubs? Google's takeover of Nest has allowed many router vendors to see a new direction-to become a home Internet hub. The packaging of this concept is of great help to the commercial value of the product. At present, the traditional manufacturers, which occupy the dominant position of the router market, have more stay in the product hardware level, although some manufacturers have done the cloud platform and so on, but the software and system are not perfect. Smart routers want to open the market gap, and even some of the second-tier traditional router vendors are also starting to work with internet companies to try to use the InternetThe company's brand and network capabilities, to create differentiation, expand product impact. But for intelligent routers, it is still very difficult to become an Internet Family Center: first, the standard is difficult to unify is a mishap. In the Home Intelligent Network, communication standards and software platform collaboration is very important. At present, the intelligent router is unable to co-ordinate the whole household appliance market, it is almost impossible to persuade these industry giants to participate in their own ecological circle, second, the domestic intelligent home ecology is still immature. Home Intelligent Equipment and use environment is still in the initial stage, intelligent home industry base, market awareness is weak, user's use habits and needs are still to be cultivated; third, the nature of the router's product properties lacks enough interactivity. Because there is no screen, distance from the user operating distance, intelligent router Many functions, still need to rely on other devices to achieve the screen. This poses challenges for the user's Home intelligence center.