Intelligent Terminal brings opportunity, auto show to promote traffic bursting

The mobile internet is splitting off PC Internet users, and the war has spread to the car's internet circle. Recent news, the car website Auto Mobile Internet Day active users more than 2.5 million, and this number has surpassed the auto website ranked third of the Love Card Car network daily users (2.395 million), and ranked second in the car Network (2.606 million) PC traffic.

Intelligent Terminals bring opportunities

Auto, the head of the mobile end, said during the Shanghai Auto Show that the number of Internet users on the car site will increase significantly. And Beijing business newspaper reporter from friends, Google Analytics and other channels learned that since the auto layout mobile Internet, mobile internet users increased rapidly. Auto HD ranked first in the itunes free list of news categories.

In fact, from the whole internet industry toward looking, the number of mobile internet users catching up with Internet users is becoming more and more popular, users prefer to log on to mobile internet browsing information during the time of fragmentation, which first benefits from the widespread popularity of mobile intelligent terminals, and the mobile internet has become the fastest growing area in the Internet industry.

Wang Li, who engages in car sales, says many customers at 4S stores are directly informing them of their buying intentions with their phones or tablets. The popularity of smart terminals such as smartphones and pad has also changed the ecological environment of the Internet industry, since only a handful of people will use them.

China's smartphone holdings reached 360 million in 2012, with a growth rate of 80%, according to the consulting data. The 2013 Mobile Consumer Report, released by Nielsen, shows that China's smartphone penetration at the current stage is as high as 66%, the second in the world.

Internet users, such as automobiles, real estate, and localized life services, are expected to make up for the products they can't look at anytime, find a room, get a life service information, etc. The popularization of intelligent terminals solves this problem.

Auto Show to promote traffic bursting

At the advent of the car show, for those who can not go to the show site, can use the time of fragmentation of the mobile devices to view the relevant information, while the audience at the pavilion, also increasingly accustomed to using mobile devices to share the experience of the auto show.

Beijing newspaper reporter with the help of Sina Weibo search "car Show" keyword, a total of nearly 4 million pieces of information, which results page home from the mobile intelligent terminal content accounted for 80%.

Auto mobile leader revealed that auto mobile internet products have covered the M-end, WAP end and app three mobile internet traffic portal. March, auto App Weekend active users 7.1% higher than weekdays, and several peaks are on the weekends, 20 points per day to access the peak, 22 points to reach the relative peak. This shows that in spare time car users are more interested in using mobile devices to meet the needs of the Internet.

According to observation, every auto show, the major car site traffic will reach a relative peak. Last April, during the Beijing auto Show, only Auto's website daily traffic was close to 150 million.

This year's auto show, coinciding with the small peak of mobile Internet development, for most car users, the use of mobile terminals to obtain the latest car information, and bicycle online communication needs will also soar, car-like mobile internet users will be a huge increase in the inevitable phenomenon.

With the wide prospect of mobile internet market and the change of users ' demand and Internet behavior, deepening the content and function mining of mobile products will be the key to win in the field of automobile mobile internet. In the same way, this is the basis of the future realization of the mobile Internet marketing value transformation.