Intel's new direction: The King of Integrated computing equipment field

[guided] After the loss in the mobile device sector, Intel turned to the area of wearable and IoT integration. Intel President Rennie James (right) (Tencent technology map) Tencent Technology Wang Jongwan January 9 Las Vegas reported that last year for Intel, is a dramatic year. After the original CEO, Paul Otellini, announced his retirement, it took Intel five months to find a new CEO. The decision to COO promoted into CEO is not surprising, but the position of President to Rennie James (Renee James) has indeed made many people fall below the glasses. When they took office, they started a big makeover for the veteran IT company. Janrini, who owns the software and security background, has switched positions after taking office. In addition to continuing to control the complexity of the software and safety of the scope of the Janrini, but also to take over the manufacturing business, while the division is in charge of the overall product line. By attending CES, Janrini first received an exclusive interview with the Chinese media after taking office. So, she says, the swap division of labor can re-examine what is wrong with the original route. At the same time, she revealed that Intel will develop manufacturing into a business model, and that its past experience of working with many startups will be of great help to the growth of the business. The combination of the two partners suggests that Intel knows very well that drastic changes are necessary after the technology industry is moving away from PCs. Missed the opportunity to move the tide, so that the semiconductor industry giants chasing very hard. Last November, the chairman of the board, Andy, said he was embarrassed by the way Intel seemed to be disoriented. Change: Faster launch of more products after taking over last May, Janrini that the biggest change is "a sense of crisis in entering new markets, and the speed with which products are introduced," she explains, as a very disciplined company, which has been doing well in every product rollout plan, but in the past it takes four months to complete the progress Janrini said, "We need to know now, just give you six weeks, what can you give me?" "Many of the products that have just been launched have actually started in the previous CEO's tenure, and I'm just pushing the product process faster," he said. Some products may take a year to mature, but now is to take the internet thinking: first put the products listed, and then modify the better. "Goal: Integrated computing domain King from previous PCs, Intel seems to have skipped over the entire mobile device field, directly into the eye of the next gold mine-wearable equipment. But Renee clarified that Intel is not abandoning the mobile sector, "We have introduced different new tablet products in the Mobile world, from the 99-dollar low-end tablet to the latest two-in-one device of Windows and Android dual operating systems, as well as the introduction of Lenovo and Asus's Intel processor handsets," she said , whether it's a tablet or smartphone, high-end or low-end, Intel has never launched so many products, so it's not true that Intel ignores the mobile market, "I'm stronger, our goal is to keep the advantages of the PC sector, to grab more market share in the mobile market, and to be king in the field of integrated computing equipment, "she said, which is also Intel's growth target in client computing." The use of the word "Integrated Computing" (integrated Computing) instead of the wearable device (wearable) is because Intel's eyes are not just smart devices that can be worn. Janrini explained that the smart coffee mug, which could remotely perceive the body's temperature, could not be called a wearable device, so she thought it would be more accurate to use the word "Integrated computing device". ' It's hard to say that a single product, such as glasses or watches, will win on wearable equipment, but overall it's the right thing to do to integrate computing equipment, which is a trend seen at CES this year, ' she said. "Any single product will be challenged because it's hard to predict early on, but the trend is not going to change," Janrini said. With the increasing popularity of smartphones and internet of things, security and privacy are also issues of concern to users. Intel's acquisition of McAfee Security Software, which specializes in preventing and cleaning up security vulnerabilities four years ago, is a long-term development and challenge for mobile-end security. "Mobile security software has been around for a long time and the problem is that only a handful of users are using it," Janrini said. So Intel is announcing a free download of McAfee Mobile security software in the hope of getting more people to use it. In the next two years, Janrini said, Intel will see more security software for end users, PCs and mobile platforms. Challenge: To enhance Intel's capabilities in various areas Intel has developed rapidly in its 2013 business and has made great strides in new platforms in emerging markets, as well as a number of new products and improved Intel's competitiveness in the marketplace. While the company expects 2013 earnings to remain flat, analysts believe that with the industry's acceptance of new laptops and tablets such as Ultrabook and two-in-oneness devices, Intel's small-scale business performance will grow and increase Intel's share of the mobile-end market. Janrini says Intel is in transition and wants to try to launch the most products in the shortest possible time, "we want to achieve this goal with minimal impact on investors, although not all investors were excited about the decision at the last meeting." The transition will cost money, and while I can't say it's a happy one, it's good news that earnings are flat in the transition period. "She stressed that a company will not sell products in a single area in the future, but that products can span different areas without relying on a single business model and will have a better balance of Intel's overall business. Janrini that the biggest challenge for Intel now is how to enhance its ability to do so in many different markets, "when you have new markets, new products, users, new markets have different rules, like the PC market and the mobile market is definitely different." The key is to train our staff to do a good job, so we will do a lot of training, but also from the outside to find the right person with experience to serve asManagement positions. ”