Intention Zhu KE Outsourcing Small Business team: UI Design Seven years

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Many entrepreneurs are interested in the quality of the entire entrepreneurial team as they develop to a certain stage. At this point, UI design is the gateway that entrepreneurs must face.

But whenever there is market demand, there will be the participation of entrepreneurs. Although the area of UI design is not significant, there are still a number of design companies that have attracted the attention of the industry. But overall, the number of successful people in this field is relatively small.

Zhu Ke, a media designer, founded his own UI design studio in 2011, together with two co-founder founders, intent on designing. Designed to focus on the Internet domain user interface design, to provide customers with web design. UI design is Zhu Ke to withstand the stress of the choice of learning areas, is the Zhu Ke successful first job, but also Zhu Ke since 06 has been doing things. However, in favor of the Zhu Ke of UI design, why not take the initiative to pull customers to design more and more? Why did he and the other two founders still have great hopes for their intentions at the moment because they are not intent? Are they afraid to be big? Or is there another reason behind it?

Many of the Internet entrepreneurs who have just started their own business, and several jobs, not only the background program is written by themselves, UI

The design is all done by the entrepreneurial team. So what are some of the issues that you should be aware of in UI design? What is the difference between the focus of the UI interface in the different stages of entrepreneurship? How to communicate with customers in the entrepreneurial team that outsource to customers? How to obtain customer resources? UI design Seven years of Zhu Ke have some experience and lessons to share.

How to add highlights to the interface design

On the college, in the parents, the school's opposition, Zhu Ke still insist from the computer to professional advertising creative. Although design is Zhu Ke's interest, in the salt technology interview, Zhu Ke still can't help saying, "Design is a boring thing." ”

The design is very boring, so how to add the bright spot in the boring design? In order to stay enthusiastic, sometimes it is important to make sure that the design is interesting from the heart. "Zhu Ke points to open the computer's own folder, which is broken down by category, in and after the date into different folders." He quickly opened the inside of a piece that was a portal site. "I do design, the general idea will follow the customer go." Like this website, I consider to let him atmosphere up, the details will add some small design. ”

"The overall blue as the background, the main text plus bright colors, the navigation of the part I added a fold, it is more three-dimensional, add in after the ups and downs, more comfortable." "Inside the small element is not the customer's request, the vector material almost all is Zhu Ke personally draws."

Units do a relatively boring design, the intention to design a list can add more their own ideas. "I will be browsing a lot of foreign websites to see their layout, columns. I used to imitate when I was reading, and I liked the big feeling. ”

"For designers, there are two points of the most important, the first is to do the attitude of design, the second is to explore the mind." Look at others, only to know the current aesthetic trend. It is possible that I can not do is very dazzling very complex, but to do concise, in line with the taste of everyone can also. Design more to consider the user experience. ”

So what kind of experience do users need?

In doing design, Zhu Ke will be designed according to the different uses of the Web page. such as the intended design of the page. "The first design concept is the studio interface, the update volume is not too large." So, let the user read in a short time, know what you are doing, how to do it. Introduction, there are pictures, not too complex, simple. Can put case, can put about us, put the most important in, backstage did not do, the case is manual fill in. The page does not do too long, not too wide. To meet the low resolution of the device. ”

From 2011 to date, the intention to design the interface has never changed version, only in the details of the adjustment. "If it is a community-type Web site interface, you can add new features, harmony off some features." ”

This is different type of Web site do UI design different ideas. Even if the same Web site, at different stages, the UI design is the primary consideration is also different.

For example, Tencent Network and local information portal site, is also doing information portal. "Tencent has a very large user base, a little change, users can immediately feel, this time must be a lot of consideration of the user experience." ”

"But if it is the local information portal, not too many users, the user on your site is to see the news, read on the page, then you do the most important news." If you want to add comment function at this time, you have to consider the operation of the implementation, why add this function. User needs are more important at this point. ”

The Zhu Ke interface takes into account user needs and user experience. He believes that users have the need to see your things before they can experience. Some are new things, designers based on their own experience to make, customers may not like, must wait to come out later, get user feedback. Zhu Ke repeatedly said, "feedback is very important, according to feedback and then compromise to change, the product is more and more mature." ”

"Can not say that the small web site at the beginning of the user Experience Division, we are not users, such as local portal site, users are to see the news, the civil service a lot of older and more." The website wants to do addition, must consider carefully, why add. ”

Design intent to select customers

Many outsourcing entrepreneurs have a headache for the source of their clients. Intention to design the establishment of two years, hardly go out to pull a single, most customers are actively looking for the team.

Although the current intent to design a team is only a part-time entrepreneur. But the intent is to design an average of twenty thousand or thirty thousand fixed income per year.

How to attract customers, compared to the outgoing pull, the Zhu Ke method more quietly:

1. Intention to design the site is very concise, in Zhu Ke view, the contact must be linked. QQ number, telephone number must have. Allow potential customers to easily contact him after seeing the case that they intend to display.

2. In pig and other websites to hang out the service.

3. Weibo is also a good platform. In a good case, Zhu Ke will be sharing on Weibo. Over the past two years, Weibo has brought a lot of lists.

"Good works designers must learn to share." "Zhu Ke customers are mostly looking at the case initiative to find." "Like I did before a web design, is two or three years ago, when the client did not want, I think it is good, on the internet, after a lot of customers are looking at this case to find me." A few days ago, at that time did not want to work the client and actively add me qq, let me give them design. ”

In addition to the introduction of a good case on the web, an acquaintance is also a customer source. Seven years of design experience has accumulated some resources for Zhu Ke.

After the layout of customer channels, is to filter customers. "The intention is to design a high quality, more cutting-edge UI design." In Yunnan want to do high quality, can only pick customers, do agree with your point of view, it is worth your ability to go. ”

"The choice of time, the minimum customers want to like the intention to design something to do, the Internet has a certain understanding, just know what is difficult, what is not difficult, what is good, what bad." ”

Intention to design also have the initiative to strive for customers, "relatively few, heard the news, feel that this customer should be able to identify with us, we will go out to fight." The beginning of the customer is not very trust us, but the customer knows what good-looking, show him the case, he will choose us. ”

"Even with these customer channels, it is far from enough to be big." That's why I'm not jumping out of my mind and putting my intentions into design. "Kunming has a lot of intermediary, help designers pull live, charge a certain fee." But Zhu Ke thinks, if want to let the studio form scale, rely on intermediary certainly not. Enlarge the studio, must first have the case Foundation and the Personnel Foundation. "Now I can do this kind of labor contractor, but it doesn't make much sense to be a real career." ”

Communication is particularly important for UI designers

UI design, is only a link to make Internet products, its upstream is the production of product needs of customers, downstream is with the implementation of the design of the page engineer. "It's important for UI designers to communicate with each other." ”

Zhu Ke introduced his experience in communication with engineers:

1. The design instructions must be clear. Every time you design a thing, design instructions must be written clearly. For example, the design of a small button on the page, where the button is placed, the button itself has several changes, write more detailed, the more likely to achieve.

2. The design plan must be meticulous to every aspect. Out of the design of the time, which place to roll, make to what effect, must write clearly, there are certain omissions will bring big trouble. For example, Zhu Ke before doing portal UI design, there is a dot is placed in front of the word, but did not write clearly, the effect came out after the dot ran to the back of the word. It's still a bit of a problem to change.

3. UI designers better understand some front-end code. If designers do not understand the code, the design of things are often difficult to achieve, or to achieve the results and expectations of a great discrepancy. There may even be some basic line pairs, offset.

4. Considering the limitations of Internet technology. Sometimes the inability to achieve design is not a matter of communication between the two sides, but an objective technical limitation. When designers take into account the technical reality, engineers will think you are thinking for them.

and customer communication is equally important, know what the customer wants, so as not to repeatedly modify the design work. Zhu Ke also shared his experience in communicating with clients:

1. Look at the whole project plan carefully. Get the whole project plan, first of all to carefully look over, some what columns, what is the content, read the bottom of the heart, and customers communicate more smoothly. How do I do UI design without looking at the solution?

2. Thinking。 After watching the program, listen to the customer's request, understand what the customer wants.

3. Minimize the links between communication. In the real work, because of the level, energy and other reasons, the customer's design needs often need layers of progressive to pass to the designer's hands, and finally come out of the work is likely and customer needs are two concepts. Reduce the communication link, can reduce the labor cost, reduce the possibility of rework.

4. Before the design, be sure to the customer "straight to". In the 2nd step, after thinking about the customer's real needs, make immediate feedback. If the needs of customers in technology can not be achieved, we must tell the customer at that time, can not customer what you do, and finally make a big difference, resulting in customer dissatisfaction.

5. Design for customers, strictly follow customer requirements, do not add too much personal feelings. Design, different from playing art, art can add personal feelings, but design can not join, design should follow the content of communication with customers. The customer tells you what you want and you want to understand and then present it

Design Yunnan is the next focus of work

Zhu Ke The design of Yunnan's logo to reporters, "This is my next priority, is a designer community." Community to do, there are works, there are designers, talk about things to talk about, has bought three domain names. ”

The designer community is also two lines, one is the Designer Alliance Class forum, one is the design class information.

The desire to do this stems from Zhu Ke's own firsthand experience of the current UI design market turmoil. "There are two types of designers who disrupt the market. One kind is to do the website price is very low, the promise is very good, but does out very bad; there is also a kind of 20,000 pieces of things quoted 2000, the next time customers do not look for you, come to me design, will be wary of me, but also depressed prices, the whole market is not good ”

Do a designer forum mainly to this aspect, make a roster of designers. Show the good designers. If I do this roster, then I can do video training, tutorials, but also linkage designers, we do projects together. Yunnan this piece, do the interface of the designer directory to build up, the help of Yunnan will be relatively large, and media linkage, holding activities, to the people active.

At present, Yunnan UI design experience sharing activities, designer salon, tutorials are blank. "The designer information platform is going to do it. ”

At this September's Yunnan Internet conference, many bosses mentioned lack of designers. "Now the most lack of Kunming is the development, one is a designer, so also need to have a platform, to provide information including the recruitment of designers." ”

"UI design, Yunnan Market is very big, demand a lot, also need to standardize." Originally old come up to see, now think can make Yunnan do enough. ”