Interactive design of the story: silence without sound

Chinese is a fantastic text, the same text, different tone, sentence, tone, punctuation, the message may be completely different. Remember Baidu bully Google this video it? Simple more than twenty words, was interpreted into three different expressions, we can see that the text may not be the most secure way of expression:

Video address: http://www.it86.cc/interview/2007/0303/3.shtml

For the transmission of information, the text is the easiest way, but for the recipient, may not be the most easy to understand and remember. Children like to watch cartoons, big friends also like to watch movies, big friends watching movies may not be more than children watching cartoons, but the average time for reading big friends, there must be no children to read a long time. So, while adult worlds have considerable comprehension, they do not necessarily mean that they are most likely to express themselves in words.
Come to see your favorite cocacola ads, the entire video without a word, a word, but it clearly conveys a bottle of Coke two steel 镚 children's information, but also people remember, at least let me in seven or eight Remember this year after a story:

Video Address: http://v.youku.com/v_show/id_cj00XMjQwMjk0MzI=.html

So, back to the field of interactive design, most of the time, interactive design is required to make the entire interface full of information, not to let the text fill every corner.
Here is the chinaren alumni home page, N years ago already familiar with junior high school geography, whether such a graphical choice than the drop-down menu easier?

Of course, not under any circumstances, are suitable for use fully graphical way to express, but the use of graphics to guide the information,
In the following figure, although still based on text messages, but without the visual guidance of the icon, the search for the target content speed, it should be much slower.

If it comes to complex operations, video presentation is the most direct and effective way to learn:

Video Address: http://www.paipai.com/mall/game/2008/12/phones/page.shtml

Some of the above are biased toward the instinctual and behavioral aspects of design, with the goal of accomplishing the task. As for the emotional appeal that the reflective level, you can also design the page full of stories of fun.
The figure below is a chart with a coffee drink, different coffee, different raw materials and crafts, such a story is expressed in a coffee cup, really aroused my desire to drink:

Original URL: http://article.yeeyan.org/view/140096/97456

08 years crazy pass yahoo kimono life, a story fragment, so that people will truly online shopping and emotional life together. Payeasy will be followed until the "Best Woman Discovered", patted "Mid-Autumn Festival Gifts for Daddy" and other stories that lead to the empathy of users.

Video Address: http://tw.promo.yahoo.com/2008auction/gift/

The above video activities may be a partial marketing strategy direction, and from an interactive point of view, product design not only create the story, but also allows users to participate, it would be a good idea.
Many stores pat three years ago have long been flooded in the flood of the Internet innovation, the only fitting room this page are still mentioned, some patronize, perhaps it is compared to other stores simply display the goods, it Describes a try on the story, and put the user in which, with the user area, improve the outcome of this story:

Page Address: http://party.paipai.com/room3/

In general, graphical things are easier to recognize and remember than words. Apart from pure expressions, the implication is more profound if you attach information to some stories. Indeed, no one likes to preach, there is no text on the page, but no story.
Interaction designer should be a good storyteller.

Source: http://www.xso.name/blog/2010/05/hci-info-expression/