As a practitioner of the interactive marketing industry, we are all feeling the coming of the new era. When we are inspired by the ideals of interactive marketing, passion for the industry, new technologies and tools, we are in the attitude of the preacher to our customers, bosses, partners to tell our interactive marketing plan ... They long ask "does it reaily work?" Is it really going to help? "
In fact, this problem has been bothering us, sometimes think it is gambling. Because the depth of the Internet is that the same thing stems from the production of different teams, the effect may be completely dissimilar. What is it that touches the hearts of our group of practitioners? Looking back, from 1994 the internet published the first advertisement-"Wired" magazine advertising distance of 13 years now, the Internet advertising from scratch, to now with the television, newspapers and magazines, two major media are divided into the world, alongside the media in the first three positions, It can be seen that its development momentum is not a measure. But there are a lot of advertisers and brand owners in China who don't know much about interactive marketing, or even distrust. They would rather spend a lot of money on television commercials, or even tens of 30 of seconds of TV commercials, but are deterred from spending thousands of of dollars on interactive marketing, which is confusing to those who provide services and interactive marketing programs.
There may be a lot of people who love and hate interactive marketing, and many companies invest a lot of money in interactive marketing, with few clicks and disappointing results, while some companies easily earn high popularity on the internet with a good access experience. These contrasting and confusing phenomena are different from the traditional marketing field. But at the same time with more new concept of the birth of the internet marketing industry, we are more and more interested in the development, began a lot of people in the actual combat at the same time summed up more laws and methods as other people's guidance.
With the continuous extension of Internet carriers, various interactive experience tools are evolving and changing. Therefore, interactive marketing will continue to be Paruzhi for better expansion. Although for many people, interactive marketing is unfamiliar, puzzled. But as everyone who fights in different positions, we should continue to follow the path of the preacher with creativity and passion, in this obscure market, we should not because of the current too many creative forms of internet sales, And let us be rendered as a simple sale of the ordinary members of the product and feel frustrated and helpless. Instead, we should delve into and explore more interactive marketing tools and methods. Let them for our work, our brand, our customers bring more brilliant marketing effect!
For this reason, we founded the Network Marketing Research Center (www.lunce.net) positioned as an objective, actual combat communication platform, so that more insight for the industry to provide more ideas and ideas, so that more people know the track of the development of the Internet industry, at the same time we can get more examples for reference, So that our interactive marketing work to carry out better.
Let us cry together to greet the advent of the era of interactive marketing dominance.
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