Interactive Marketing solution for SME business-to-business e-business application of dead-hole

Source: Internet
Author: User
Keywords E-commerce interactive marketing E-commerce applications E-commerce platform network Marketing

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The internet has changed the world, changing people's lifestyles and business practices. Network Marketing and E-commerce through the Internet platform, the transformation of small and medium enterprises marketing behavior and operating methods. All unwilling to fall in the network era of enterprises, are actively squeezing E-commerce Network Marketing Express, in order to take place in a profound change in marketing methods to seize the opportunity.

In small and medium-sized enterprises actively try to use E-commerce platform, in order to open the key step of enterprise informatization. Many traditional enterprises, but also in the effort to join, hope to get through the traditional channels and network marketing business links, to share the different types of business E-commerce introduced applications, clustering effect brought about by the results.

Statistical data show that more than 80% of enterprises, E-commerce can bring them good benefits. But there are still a small number of enterprises, after a period of time to try, found that the effect is not so perfect. There are even a lot of input, but it is difficult to see the return, and then talk about business E-commerce, it is difficult to have enthusiasm, often nothing.

Even if the majority of e-commerce to their positive effect of enterprises, many of them to e-commerce really play a role is not very clear. Not to mention the small number of enterprises bitten by the "snake", it is inevitable to fear the mentality.

For a long time, E-commerce platform is regarded as the enterprise Yellow Pages information base. Enterprises in these platforms to pay dues, released information, the remaining thing is "wait for a while". In the early days, E-commerce platform enterprises to join a relatively small number, this move is feasible. But now there are tens of millions of small and medium-sized enterprises competing with Taiwan, this kind of hardship is difficult to be effective.

In fact, as a provider of business-to-business E-commerce services vendors, but also actively innovate. Youboy (www.youboy.com), the head of Dyson, first, E-commerce should be the first solution to the problem of enterprise information, an efficient purchase and sale of intelligent supply information system, access to raw materials procurement supply channels. Second, the embodiment of interactive marketing, E-commerce should promote the enterprise passively wait to take the initiative to obtain business change, timely grasp the opportunity. Third, highlighting the "business" key points, the "promotion" and "sales" as the center of Business E-commerce, which should be reflected in the function of E-commerce platform, different from the previous e-commerce, really for business sake.

China's largest professional business-to-business business search engine Youboy, it is in the practice of E-commerce to enterprises as a service center principle. From the design of business-to-business business search engine, to business-to-business electronic shop for enterprise application basis, to the recent new photo advertising booth, business shop recommendations, etc., are trying to create a new E-commerce information platform.

In the current rapid development of E-commerce, detonated 08 years of E-commerce. Although this year's economic environment upheaval, but the first half of Alibaba's earnings, E-commerce development has not been affected by the environment. This shows that SMEs in the new era can hardly leave e-commerce marketing. And all large and small enterprises, need to really understand e-commerce, from the long-term evaluation of the effect of the election of E-commerce platform, the "dead hole", very important.

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