Interconnected platform numerous miscellaneous, MM cloud Platform opportunity geometry?

With the development of mobile Internet, the open Network platform of traditional internet giants attracts a large number of people. Recently, China Mobile finally can't restrain, joint its partner officially launched MM Cloud development platform. China Mobile is trying to transform its past single operations to become a new face in telecom value-added applications.

MM Cloud development platform on the line, is China Mobile from mobile communications to Mobile information to the current mobile interconnection platform another masterpiece. The mobile mm cloud development platform is far from clear, but it can be seen that in the highly competitive internet era, China Mobile mobile internet gene is quietly hatching.

Interconnected platform numerous miscellaneous, MM cloud Platform opportunity geometry?

Recently, mobile application search industry reported that: due to the rapid development of mobile application distribution market, the Android Market in the second half of 2012, the number of applications increased by 80%, the current domestic app resources are close to 2004 number of sites. Such a large number of data shows the rapid development of the Internet in China, the gradual increase in the app platform on the mobile internet set off a wave. However, with the advent of a variety of app platform is difficult to meet the user on the functional plate and other template selection, users and developers will be the imbalance between supply and demand a series of contradictions. So what is the picture of the MM cloud platform that China Mobile is presenting?

MM Cloud Platform is the first time China Mobile telecom operators to participate in the telecom value-added downstream services, to provide users with the deepening of a variety of industry solutions template, at the same time in the follow-up business model and channel promotion to consider carefully, message push, implantation billing points, application mall release and so on. In the telecom operators, China Telecom's Sky wing space has been open for more than 3 years, Sky Wing space in addition to carrying out its own business, but also to create a former shop after the business model. and the mobile mm platform in the content and form does not seem to have much innovation, but also slightly immature.

Industry analysts believe that the identity of telecommunications operators destined to attract many users in the application of the payment, the largest source of revenue will still be data flow costs, so difficult to escape into the fate of the pipeline.

There is no denying that the situation facing telecom operators in this respect is rather delicate. On the one hand, compared with the traditional internet giants, the strength of the disparity is very obvious. For example, Google and Baidu, they are not only on the basis of the use of advanced service expansion, while in the expansion of the application of personalized high-level. The combination of scale system and personalized service is very good, that is, ingenious is a new exploration. On the other hand, in the operation of the industry, China Mobile cloud platform just on the line, and China Telecom's sky-wing space compared to the crowd advantage, development time has a certain gap.

The voice business is stuck in the bottleneck of growth and transition is imperative

China Mobile tries to build a new ecological circle with the help of app development platform to break the consumer's view of its inherent. More importantly, China Mobile is facing the impact of Tencent Micro-letter and other Ott, the flow of business increase does not increase, so China Mobile mobile internet has become the inevitable choice.

From the telecom operators involved in the development of the app, China Telecom Sky Wing space has been operating three years, the Chinese Unicom's Wo store than mm cloud platform early development. In this context, China Mobile launched the intention of what?

On the one hand, the mobile internet market has broad prospects. Earlier, China Internet Network Information Center in Beijing issued the 31st "China Internet Development Status Statistics report" shows that by the end of December 2012, China's internet users reached 564 million, the network penetration rate of 42.1%, compared to the end of 2011 to upgrade 3.8%. From the market size, mobile Internet in the market to contribute mainly from the flow costs and mobile applications and services, if China Mobile can provide a platform to introduce a large number of third-party developers to participate in, then to attract users of the capital market potential is undoubtedly enormous.

On the other hand, China's mobile has long been mired in growth bottlenecks in traditional operations. Voice, SMS business growth slowed markedly, 2012 China Mobile earnings Show, Voice business 2012-year revenue of 368.025 billion yuan, compared with 2011 growth of 1%. Xi in earnings, said that the Internet business is becoming more and more heterogeneous substitution, cross-industry competition is increasingly fierce, China's mobile market position is facing challenges.

As a result of the new mobile Internet, traditional telecom operators MOU, SMS to the freezing point, and 0TT communications business is showing an explosive growth. At present, operators and Tencent in the micro-letter charges on the uproar, reflecting the operators in the face of massive mobile internet traffic scourge of helplessness. Therefore, this China Mobile launched mm cloud platform is also the last resort.

Mode innovation should be emphasized in the development of transition platform

MM Cloud platform for the launch of China Mobile, in the face of emerging internet platform wits find another competitive channel for China telecom operators injected new vitality. In fact, this platform is more meaningful for small and medium-sized information enterprises and personal application developers. What is the opportunity for China Mobile, the new "newcomer", to move the internet?

According to statistics, as of November 2012, the sky Wing space registered users have 120 million people, the cumulative download more than 300 million times. The sky wing space mainly provides one-stop service for users, developers and promoter. It can be seen that China Telecom in the operation of the transition planning time not only the first force, and relatively free open strategy, for the platform transformation won a resounding applause.

In addition to telecom operators, this territory is more by Tencent, 360 and other internet giants control. According to the Ministry of Industry and Information technology statistics, by January 2013, Tencent Micro-credit number has exceeded 300 million, the day to send text message Volume 1 billion, in addition to Baidu released cloud storage and Alibaba layout of the big Data era. At present, the advantages of traditional Internet platform operation is obvious, mobile mm cloud platform in the short time to move the internet will inevitably be difficult.

Faced with such a situation, whether the mobile mm cloud platform or other operators want to further achievements, must be in the platform development to achieve transformation. And the transformation of the exploration is how to achieve business model changes to meet the needs of mobile internet users. Unlike the traditional internet, operators from traditional voice management to traffic management, platform effect and limited scale operation far less than mobile internet. To further break through, we must focus on innovation in our products. And the industry believes that, although platform opening is the operator to make up their own business innovation capacity of the option, but the ability to adapt to mobile Internet environment is the operator to face the problem.

Therefore, it is both an opportunity and a challenge for China Mobile's transition platform development. In the internet trend of operation mode and business model needs to focus on product innovation, whether it is China Mobile or telecom Unicom, the entire telecommunications operators are critical.

(Responsible editor: Fumingli)