Interest driven, "Qin Fire Fire" raging Science and technology

Recently, a network of hands arrested news stunned countless small partners, the incident also uncovered many bizarre rumors of the truth. Many of the microblogging hotspots that had been talked about were "fake news".

The scientific and technological circles have "Qin Fire"

"Qin Zhihui, Yang Xiuyu" may not be heard, but "Li two demolition four" and "Qin Fire Fire" These two popular IDs named Yang Network. Guo Meimei, Lulu, the most beautiful cleaners, these hit internet buzz words, these are all from the myth of these two people.

They are the precise grasp of Internet users psychological network pushing hands, stealth in the background of the network sensational events. Half-truths, also unreal and true gossip and Internet rumors bring a lot of attention at the same time, can let them fame and fortune. "Qin Fire Fire" in order to become famous, resort to all means, "Li two demolition four" think, as long as red, there will be enterprises to find him. "Li two Demolition four" founded by the company, in seven years income reached more than 10 million yuan, net profit of more than millions of yuan.

The scientific and technological community is also the hardest hit by internet rumors. Recently, there is a bomb said, E-commerce sites where customers encounter a "serious financial crisis", plans to lay off more than 50%, the office will be moved from the Beijing Canton Canal Door to Daxing, and most suppliers have more than 60 days have not settled the payment.

"Layoffs are pure rumors. "In this respect, the owner of the relevant authorities August 25 reply to the above rumors." The official said the move to the office is a fact, but not "because of financial problems."

And acquisitions are the hardest hit by the grapevine. "Sohu Acquisition pplive this week will be announced," a micro-letter from the media, the results of the announcement is PPLive statement: Rumors are not true. PPLive also stated that the pplive of the accumulation of capital chain broken rumors, pure nonsense. "Some bad speech on the internet has no clear source, no factual basis, is a wanton smear of pplive, for such fabrications and rumors, we will resolutely prosecute the rumor-mongering." Ask media friends not to be blinded by disinformation and help rumor-mongering rumors. ”

In the micro-trust friends Circle in these two days, "Sony filed for bankruptcy" news, but also a rumor. That being the case, the baseless news continues to spread rapidly on Weibo. In the micro-Bo search simple rope, and indeed there have been many users sigh at the past glory of Sony and "Today's decline", as well as the industry began to seriously analyze the proposed Huawei and other domestic enterprises to buy the possibility of Sony.

The chain of interest behind rumors

Who is so keen on making rumors? What is the benefit of the rumour-makers? With "Two demolition four" and "Qin Fire Fire" arrested, a lot of forward its micro-blog is also pushed on the cusp, because outside rumors can quickly popular, Big V and spread platform to blame.

Big V forwarding rumors of the industrial chain and business model is often "first earned name, then make money", the rumor itself may not produce income, but through disinformation, attract the attention of fans, these fans become the basis of future commercial speculation.

For example, he said his company had the best business time, earning nearly tens of millions of dollars and a net profit of more than millions of. Since July 2011, "Qin Fire Fire" braided, forwarding all kinds of information more than 3,000, there are rumors, but also preach rumors, "Qin Fire Fire" is known as "rumors over China." and its micro-Bo rumor hype on the way there are usually three kinds: one is published, the Circle of people forwarding, recommending each other, forming a certain impact force; the other is the Big V forwarding; three is to buy a certain number of fan account forwarding.

Behind a network of rumors, its marketing company also realized the "influence of the Present": the first use of rumors to arouse the attention of netizens, accumulate a certain influence, and then use these influence, to help enterprise marketing, the illusory fans into real gold and silver. In addition, the company has been illegally deleted posts for people to eliminate disasters, contact the inquiry IP address and other ways to make money. According to Yang Xiuyu testimony, his company earns nearly tens of millions of dollars a year.

In addition, there is a rumor that by undermining the reputation of competitors to gain benefits.

"The rumor that Nokia and Sony are bankrupt" may have a stake in the relationship. Because some unsuspecting ordinary consumers, because of such rumors, will discourage the purchase of Nokia or Sony products, instead of buying other companies ' smartphones. ”

"Rumor is only superficial phenomenon, it embodies the social trust degree, the reduction of credibility." "In this respect," said Li Qiang, dean of Social science at Tsinghua University.

According to the Xinhua news, "Qin Fire Fire" the first disinformation will be directed at the "7 23" railway traffic accident. He issued micro-blog, said, "7 23" Yong Line after the special major railway traffic accidents, Italian passengers were awarded 30 million euros. Through this rumor, preoccupied with "to earn money first earned name" of "Qin Fire" first taste the sweetness, although this micro-blog in two hours immediately deleted, but the forwarding volume is high up to 1. 20,000 times, fans grew by 1500 people.

Monitoring platform and Big V

Li Junhui, a special researcher at the Research Center for Intellectual Property Law at China University of Political science and Politics, said: "The so-called Big V, is the network of opinion leaders, its dissemination of rumors whether the conduct of the need to assume responsibility, and whether or not to gain interest." Depends largely on knowing whether the rumor is still spreading and the extent of the damage caused by the rumor. ”

"For Big V, they need to take on more moral responsibilities." Even for the big V-forwards, we can only condemn them at the moral level. Liu, a lawyer at Pan Yang law firm, told reporters that "Big V", which has more internet power than the average netizen, must take on more social responsibility. In the release of information more rational prudence, in the emotional stimulation of more calm thinking, in the public noise more clarifying to false, transfer positive energy. ”

Li Junhui that, micro-blog and other Internet public platform is not real information, false information dissemination platform, platform managers should bear the corresponding legal responsibility. In this respect, China has a clear legal provisions.

"It is worth mentioning that some micro-blogging platform has established a corresponding report processing mechanism, but, from the actual operation, part of the reporting mechanism is in no way." "Li Junhui said. The Netizen or the user reports often gets the system automatic reply, many reports have no fruit, in addition, there are some micro-bo platform, although there are good reporting mechanism, but due to the lack of legal literacy platform personnel or other reasons, intentionally or unintentionally allow some false information, fake information in a sensational way in the microblogging platform to spread, Objectively for the spread of rumors played an auxiliary or helpful role.

"Return to the network rumors, can not wait or just rely on the public authority to come forward to conduct justice, the individual victims should also take the initiative to fight back." ”

Li Junhui said that the rumor involving the individual, the rights and interests are not protected for the following reasons, one is the victim voluntarily waived the pursuit of rumors to create legal liability. As the saying goes, "people do not raise, officials do not investigate", if the victims do not actively investigate the manufacture, spread rumors of the legal liability of the outlaws, its legitimate rights and interests can not be guaranteed.

The second is to investigate the network rumors manufacturing legal liability threshold is high. The first is the high cost of human rights, this cost is not only the time cost, but also includes economic costs, the second way to safeguard the single, and finally the network platform is not in compliance with legal obligations or responsibilities. For example, some manufacturing, spread rumors, in the micro-boping platform, you can spread false information, and when the victim to the microblogging platform to report, the microblogging platform should be responsible for too much burden of proof. In other words, on the network platform, the perpetrator spread the rumor not only is 0 cost, moreover is 0 proof duty. When the victim wants to safeguard their own rights and interests, the process is cumbersome and demanding, and this kind of information Release Management mode encourages or promotes the network spread of the rumor information in disguise.