Interesting E-commerce behind the story of cost-effective

As Ma Jiajia and the elephant and other brands will be hot market for sex toys, more and more erotic products e-commerce surfaced, fun e-commerce APP "cost" is one of the most prominent feature is only do mobile terminal PC End, the founder of Huang Tian Choi that the flow of mobile terminal is the entrepreneurial dividend.

In 2012, when Huang Tiancai joined the Internet entrepreneurial army, he opted for an e-commerce supplier as an entry point after the failure of O2O project Provinces on the grounds that the industry is not popular on the Internet at present and that there is no Internet giant's occupation. Is a neglected area, but there is a huge opportunity for development.

Huang Tiancai is the first to do shopping guide erotic products, and gradually transformed into e-commerce platform, although the back-end supply chain management and no difference between ordinary e-commerce, but the entrance only through the mobile terminal.

Huang Tian Choi believes that there are thousands of PC-side independent sex toys B2C, coupled with Taobao Lynx Jingdong also have sex toys category, the flow of small B2C diluted, and PC-side traffic more and more expensive, the pressure on entrepreneurs will be great .

At the same time, as the traffic on the PC side drops, the traffic on the mobile terminal becomes a bonus. The habits of the users have been cultivated. Moreover, the purchase of the sex toys on the mobile terminal is more private. As long as the experience is well done, it can gain attention.

According to reports, the current price APP has more than 800 million active users, the transaction amount of nearly 10 million single month, there are currently more than 70 team operations, although SKU number is not much, but can basically achieve revenue balance, and access to 1000 Million investment.

However, cost-effective APP is not just positioned as a mall, Hwang Choi Choi hope to be able to serve 80 and 90 after the personalized, vertical gender platform. According to Huang Tien Choi introduction, then the price APP will join the tool, the introduction of Q & A community, up to people recommended services, the main push healthy and gender culture.

In the community to do gender culture, will inevitably be labeled as "pornographic" hat. Huang Tiancai also think of several ways to avoid this situation, the first is not with the map, the second is the pilot after the issue, and through the funnel model screening, filtering out poor quality users, while the provisions can describe the problem, but Can not describe the details.

For the current difficulties in development, Huang Tien Choi that talent and technology. The next step he hopes to launch wearable devices, he believes that with high-quality and technical toys and wearable toys toys, will let this market outbreak. (Lin Ming)