Intermediary advocate property market rebound lead buyers to market three quarters is sensitive period

Ye Guojing is the owner of a small intermediary store next to the Shanghai Minhang Lotus Road subway station, which began in mid-August after months of sluggish business in April.　　He began to launch his staff, frequent calls to old customers and potential customers, and constantly instill in them the idea that the Shanghai housing market is again hot up, now is the trough. Ms. Mao, who works at Longhua West Road, is listing a high-priced room for Xuhui.　　Small repair learned that after the news began to encourage Mao will be in the hands of the money for investment in Songjiang New Town, three seasons Huacheng City, a little huxing second-hand house.　　He lobbied Miss Mao's three reasons, nothing but the plate and out of the "King", on the price of "backing" role, or a considerable rent return, or even moved out of the new plate selling the future will launch the villa and lift the plate value of such rhetoric. Mao once very heart, but finally did not start.　　She worries: If the property market again hot, will draw the government to regulate again, her hard money is not faced with danger? In fact, the housing rally said it seemed far-fetched. August Shanghai Second-hand housing turnover "broken million", but compared with last year's peak period, there are still about 30% of the gap.　　August, 2 million yuan of the following 10590 sets, accounting for the total volume of 85%, home purchase accounted for the majority of the proportion of investment-type customers in previous years basically extinct. Intermediary help push the transaction back in August, in a small intermediary efforts to introduce, Mr. Ren decided to buy a small house in Songjiang near the town of the young house second-hand. Its area of more than 40 square meters, trading unit price of about 18,000 yuan (before tax payment). According to the agreed, Mr. Ren need to bear the various taxes passed by the home, as well as the 1% Intermediary Commission (that is, 2%), then, the set of unit price up to 20000 yuan/square meters. Obviously, this price is significantly higher than the number of new-owned, and second-hand real estate prices average.　　20,000 Yuan unit price can even buy a set of old houses in the city center. Mr. Ren, who first bought a home in Shanghai, has no experience in second-hand housing.　　According to him, in his hesitation, the intermediary is constantly "urging" him, said there are other customers are also negotiating this set of properties, nine Pavilion is located along the subway line Line 9, small, low budget for the sale of housing is difficult to find. This is actually the intermediary's habitual "forced" approach.　　At present, there is another effective tactic in the intermediary--"The soldiers seek" the "psychological operation": If a set of high-quality listings for sale, the early direct intent to pull high prices, once the potential buyers to intermediary inquiries, intermediaries often show "concern", and then mediate, pull low prices, thereby eliminating the price gap between buyers and sellers.　　Intermediary worry about good days or not long in fact, in the face of the sudden arrival of "better days", the intermediary's heart is also very uneasy. Shanghai Zhongyuan Real Estate Research advisory Director of the Song view is: The current housing market recovery is mainly due to the supply and demand mentality of stability, the new deal after the adjustment of the price for this rebound provides a chance, rigid demand and part of the investment customer baseTo achieve partial copy bottom. Management has recently stressed the curb on property speculation, housing prices "unconventional rise" is likely to face serious policy risks. Although local second-hand housing market jump price, but continue to develop the conditions do not have, reluctant confidence is very easy to be the next price stagnation break.　　Into the September, second-hand housing stock prices rebounded also confirmed this point. The U.S. Union property market Research Department believes that the current market situation, housing prices and turnover should be sandwiched "tail", this low-key rebound may incur a second round of policy sooner. With the arrival of "Golden nine Silver Ten", the third quarter is a sensitive period.