Internal adjustment of the site to win the user experience from the analysis began

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When a Web site on the line, in the process of operation can not be all the same, there will always be different forms of fine-tuning, even including a period of comprehensive revision, the reason for the site to be so constantly toss, its core purpose is to win the favor of users, enhance the site's user experience, Of course, another important factor is to improve the ranking of the site and to obtain profits. But not the site as long as through fine-tuning can achieve good results, in fact, some webmaster in the process of fine-tuning also produced a negative effect, this shows that the site's fine-tuning is not a very easy thing.

So how to improve the effect of web site fine-tuning, increase the stickiness of the site users, enhance the site's profit level? Natural or to establish in the scientific flow analysis, only through reasonable and scientific flow analysis, can better control the direction of their own site fine-tuning, can make the site to better meet the user experience. This can be solved from the following three aspects.

First, analyze the user's stay on the site time and bounce rate, which is the top of the traffic analysis, when users stay on the site for a short time, jump out rate is also high. In the analysis of flow jump rate and time to be based on different types of sites to treat, for some information sites, the longer the site to stay the better. But for some of the electrical business site, stay time is not the only measure of the index, but also pay attention to the bounce rate, because the electricity business site more attention to the volume of the site. However, no matter which form of the site, as long as the jump rate and stay time is not ideal, it is necessary to seriously analyze the site sites where the user experience, resulting in the outflow of users.

Second, when users stay on the site for a long time, but the jump rate is high, this shows that the site for the user has a certain appeal, of course, do not rule out the user found that the function of the site is too cumbersome, after a lot of time to find the operation of the relevant content, but found that these content and their needs have obvious differences, That is, the so-called title party attracted a lot of traffic into, and then these users on the site in order to understand the content of the site to find to find, and finally found content and their needs exist gaps anger away. So for this type of traffic, you can improve the quality of Web site content, reduce the difficulty of site use to enhance the attractiveness of users, of course, can also increase the interaction, to enhance the interaction between users and sites, so that users stay longer time, can increase the trust of the site, thereby enhancing the stickiness of these users.

Third, the Web site traffic rate is low, stay at the same time is also long, this is obviously an ideal situation, but this does not mean that there is no need for further improvement and fine-tuning of the site, such as for the electric business site, the bounce rate is low, stay longer than the time to pay attention to whether there is volume. Even the common information Web site, also pay attention to the site's interactive ability to maintain the future development of the site, the site is now the competitive situation, such a good state can continue to maintain, how to maintain such advantages, these need to be achieved through the site fine-tuning, such as the introduction of new interactive functions, Optimize site content and functionality, and so on.

In a word, the website traffic will not disappear for no reason, and will not increase for no reason, only through a large number of scientific and reasonable analysis, found that the main characteristics of traffic, and according to these characteristics of the corresponding solution, only in this way can continue to increase the ranking of the site, enhance the competitiveness of the This article by the Yiwu website construction company http://www.qiaogen.com/First A5, reprint please indicate the link source, thanks the cooperation!