Internal fine-tuning starts with traffic analysis

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Believe that seoer for the site internal fine-tuning is not unfamiliar, when our site rankings hit the bottleneck period, we will take the site to fine-tune the way to change the site's ranking, such as: modify title, add keyword density, keyword bold, enhance the user experience degree and so on and so on ... Sometimes, the site for internal fine-tuning effect is very good, but sometimes, internal fine-tuning has caused the site rankings do not rise, the situation, today, Xuzhou billion Nets said on the site from the traffic statistics on how to make adjustments inside the site.

First, the page stays short, the bounce rate is also very high

When we talk about this, it is easy to think of the title party bar, many large websites will use these means to attract traffic (note: The author in the Sina Network by its harm), this approach is quite bad, look at the comments of netizens, we know! The user closes the webpage, that is more logical thing.

Another point is that there are too many Web pages advertising or window, even if the content of the Web page is very attractive to users, but because of the bad experience of the page, I believe many users would like to close the page, and then find the same information page to visit it.

Solution: Enhance the user experience, increase the viscosity of the website.

Second, the Web page stay long but jump out rate is high

When the user enters this webpage through the search way, reads the content of the webpage, and closes the webpage. What causes it?

① page content of high quality, very good to meet the user's current search needs.

② page added value is poor, resulting in users are not interested in continuing to visit, and then jump out of the Web page.

Solution: Increase the added value of the page, to recommend more close to the user information, to retain users is the focus of the site.

Third, the Web page stay time is long, the bounce rate is low

This is the effect many stationmaster longs to achieve, users through the search to visit the Web page, found that the content of high quality, fast access, from these two sites will have a certain affirmation, while the Web site to find ancillary value of web information, related reports and so on, users of the site's viscosity will be more assured. To know, the user through the search, which shows his intention, webmaster to do is, with the user intent, the information displayed to the user, so as to retain users.

Flow is not lost for no reason, nor is there no reason to exist, we have to do a good job analysis, from the user's point of view, to understand the user, to do a good job site user experience. The above is the author's some views, reproduced please indicate XUZHOU billion NET network company (http://www.xzyw.com) original.