Internal link and weight construction thinking whole strategy

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From a year ago to interview SEO position to now accept other SEO interview, I can only say that the bitterness can have a few people can know Ah, really 30 years Hedong 30 years of Hexi. Yesterday weekend, interviewed a few to do SEO friend, interview process is various, can use splendid extremely and bad thoroughly to generalize. I want to be able to optimize a station independently of the SEO, however, the application of friends stressed that one day in xx a forum to send xx outside the chain, powerful point, talked about raising a blog, to do questions and answers. About soft and station structure optimization No 1 people mentioned.

Therefore, I would like to talk about the internal link and weight construction, a SEO candidate if you can from the station structure, weight control, it is a contest, giving people the feeling is completely different.

The most important problem to be solved in the optimization of website structure is the content collection and the allocation of weights. We touch the most tree structure is actually a better link and weight distribution model, but the detailed attack, according to the use of different Web site technology and the site to achieve the functional objectives of different, the tree structure actually looks grotesque, different sites have different problems need to be resolved, A cliché: Specific problems to solve, let me briefly say some of the possible situations and solutions (I encountered), may expand your thinking.

Site important pages

We know that under normal circumstances, the homepage of the site will get the most external and internal links, so the top weight of the home page, in turn, is the category directory, to the product page, may be the lowest weight of the section. However, sometimes some products need to get a higher weight! Products may be very popular focus on the introduction of the series, high profit, fast conversion, the number of searches are also very high. According to the classical tree structure, the distance from the home to determine the weight is not too high, so from the SEO point of view we need to make special settings, the simplest way is directly on the first page with the emphasis on the page anchor text links, if you feel that is not enough, you can do the whole site recommended links. For example, I do a rookie SEO forum, there is an article on the basis of SEO posts I feel very important, so each plate will do an import link, that is, from this point. According to the actual effect, to the key content page in the homepage to do a link, even if there is no outside the chain, the ranking of the growth change is very obvious.

Unimportant page

Site will certainly have some pages in the SEO perspective is useless page, however, these pages are indispensable, such as contact information, recruitment, policy statements, login registration, about us and so on. These pages are helpful for the user experience and the trust of search engines. However, spiders will not register, login, fill in the form, we do not need to optimize the keywords about us, so these pages do not have to get any rankings.

If you pay attention to it can be found that many sites each page may have these links, wasted too much weight, how to solve it? Only show these links on the first page, all the other pages will be canceled. Alternatively, you can control the link in the source code with nofollow, and use JavaScript to do these links.

In addition, in many E-commerce stations, corporate websites There are many unnecessary pages, such as Help information, shipping information, payment process and so on. SEO should master the structure of the site, to minimize the weight of waste.

Inside page Portal

Under normal circumstances, the homepage and the normal classification of the page by the search engine included no problems, for many sites such as product stations, E-commerce stations, the structural adjustment is the challenge, because to let the most content page is included, get the best ranking.

The strategy for solving this type of problem is choice: Single entry or multiple portals.

An obvious example, you can see in the Sina Blog, a post in the Blogger's topic list will have, in the category archive will have, in the latest update Bowen will have, time archive, labels and so on can be seen. This is done for search engine spiders to provide multiple crawl path, increased the opportunity included. Single entry is directly in the home page to put some categories and content pages of the link, such as my Rookie SEO forum home set up the latest articles, the recent heat article, the most attention and so on the list of articles is this principle.

But both pros and cons, SEO also want to understand the above entry page itself also occupies the site's included amount, and easy to create similar content.

Too many pages to read

In particular, some products, information stations, the content of pages too much, in the final page needs to be clicked many times, if not to carry out a certain structure optimization, this page is included in the impact is fatal. I haven't done this type of Web site yet, the best solution from the predecessors is to "categorize" the content or to transform the "next" and "X" pages, such as replacing 1, 2, 3, 4, 5, 10, 20 pages.

Related Page links

RELATED LINKS can greatly promote the content of the page is included, and to increase the relevance of the benefits, so it is a must not ignore SEO skills. Here is not only to write the article when inserted in the relevant content page links, but also include the site structure of the relevant articles recommended, the system according to a certain label automatically generated related articles, product information and so on. SEO can close your eyes to think about, if only the latest article recommended, then the old posts, not included in the older posts will face a more embarrassing situation: not included in the slim chance, the weight is included with the time gradually decline. (This is my rookie SEO forum to come to the practical experience, the predecessor said so, but you have to practice will understand deeply, the content page of the collection and ranking long-term verification let me sure this is OK. )

Therefore a website must have the phase page link, at least is also randomly recommended, and not just the latest page, this is very important!

Tips for anchoring words

In the site structure to allocate anchor text is very fastidious, in the SEO forum I wrote a similar thinking article. To rookie SEO Forum for example, home main navigation has a classification called SEO primer, in the sidebar has a classification called SEO basic knowledge, two links are pointing to a classification page, few SEO attention to this, but I was fortunate in Chinaz and A5 forum also saw such a setting, This is harmless for browsing users, but it greatly increases the relevance of anchor text for different import links and anchor text. The links on the home page are not easy to come by, so doing so is beneficial in the long run. This idea is also used for segmenting content pages and building external links!

What anchor text should be used in the website we should have done the keyword research beforehand, from the target keyword to the secondary level of keywords and long tail have a detailed list, so in the anchor text set skills can have a complete plan, and then in accordance with this plan to the external link building, so sit down, structure orderly, Inside and outside have degree, the website SEO condition must greatly improve.

Know my people know I do rookie SEO forum, to the novice SEO knowledge from their own practice and then summed up, sometimes looks simple sometimes looks very saliva, fortunately, some netizens always think this useful, and very necessary, I hope this article as always give you this feeling. If you think this article is word carefully written out, and to help you, please live in the time annotated Chengdu Art College Entrance Examination training http:// Www.htdart.com, this is my customer site, in fact, I would like to stay a rookie SEO forum links, but the line has rules, can not break the rule, this is the "unique" reason bar, thank you for watching, but also thank A5 for the wide veteran and novice to provide promotion and learning opportunities.