Internal link planning for small and medium sized websites

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Hello everyone, I am the Grand Internet. What is the concept of internal links in a website? In layman's terms, the internal link is the site page of the mutual pointing relationship. This is the search engine optimizer (SEOer) to the keyword optimization controllable one important means. Through the internal link planning, the site can provide a clear web site structure for the search engine, but also provides visitors with a good user experience. The internal link planning for small and medium sized Web sites is summed up in the following three areas:

I. Navigation location and content planning

For small and medium web sites, navigation planning is relatively simple, can use the CMS system default navigation function, can also be more careful to open their own navigation position to guide users.

1, open navigation location: Whole station navigation, column navigation and content navigation

Small and medium Web site because the content is not too much, so the usual way is to use the CMS system with the navigation can be, to our website (Nanjing website Construction) as an example, as shown:

2, the whole station navigation: The whole station secondary keyword

Here should be noted that if the site in all pages of the base to increase the whole station navigation function, here should be placed the main push secondary keywords, focusing on two-level keywords.

3, column navigation: column of the three-level keywords

In each column of the site, you can open a column on the right side of the page navigation, where the current column needs to fill the three-level keywords. Take our website for example, as shown in the picture:

4, content navigation: bread crumbs Navigation

Breadcrumbs navigation is to let users understand their current location of the site navigation, the current mainstream CMS system has very good related functions, generally do not have to modify our own.

Second, the content page internal link planning

From the user experience, you often want to see additional content related to the current article. This most common user habit is the basic standard for linking planning and design within a content page.

1, related article planning

More useful content in-page link planning function is related to the article, the so-called related articles is closely related to the current page of other articles. It should be noted that these articles are really needed to be relevant, not to be pieced together, or not to be a good user-led effect.

2, the key point links

The keywords in the content page are the features that most CMS have, and for users, the links in the content body are more likely to attract clicks than the text, and will have a stronger correlation.

3, other content internal link planning trade-offs

In the content page, mainstream CMS generally includes recommended articles, hot articles or random articles in the internal link function deployment, these features also help to improve the user experience, but relatively "related articles", "Keyword link" for a slightly worse, search engine optimizer can be based on their own circumstances to choose.

III. Site Map Design Planning

To provide users with excellent site map is a lot of small and medium-sized Web site ignored the function, because most people will feel: My site itself is not very much content, in a variety of navigation settings under the premise of the site map exists little significance.

The idea is that there is a problem: even if the site navigation planning is very good, there may be omissions, and navigation function and layout is limited after all, the site map can be built into a content-rich site layout planning, and then to add to the site navigation, users quickly get some details of the content to help.

Small and medium-sized site map design and large site site map design is very different, in simple terms, small and medium Web site map should be a contains one, tertiary keywords and some important long Tail keyword Summary page. The best goal of designing this page is for any user to come to this page and to reach the final content page by learning 1 or 2 clicks.

Site map design of the whole station content planning and keyword system to grasp the requirements are relatively high, but once the site map to do good enough, the user experience and search engine optimization will have a very good role in promoting. Take our website for example, as shown in the following illustration:

The above part of the content from the "SEO actual combat" and into some of their own point of view, welcome to shoot bricks. This article from the ambitious interconnection, Nanjing website Optimization (www.hongtunet.cn) Starting, welcome everyone reprint, reprint please keep this link, at the same time welcome everyone add I qq:827445759 common Learning and discussion, thank you!