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site internal link optimization?
1. Website Navigation
Site Navigation How important I will not nonsense, we should be very clear, focus on the design of Web site navigation considerations:
(1) Site navigation link is the search engine spiders crawl down the important line, but also to ensure that the site channel interoperability between the bridge, strongly recommend the use of text links;
(2) Do not use embedded JS file way to achieve site navigation, if you use the search engine spider simulation crawling tool to detect crawling to the URL, you will find that the site navigation links for search engines can not see, unfortunately, Tenkine station navigation is also the problem, at some time in the future , we will try our best to solve the problem;
(3) also does not recommend the use of JS code to implement the Pull-down menu, if you want to, at least make sure that the mouse is zoned to the navigation area when the navigation link is a text link, and can be clicked, at the same time, the proposal at the bottom of the page to add a section containing all the text link area to make up;
(4) If I want to use a picture as a site navigation link, that is to optimize the picture, to the picture link to the main keywords of the page as ALT content, in addition to the picture with a text link as an auxiliary, similar to Tenkine navigation design, note: In the web design process, it is best to place each picture + The navigation area of the text is treated as a separate div;
(5) Site navigation in the text link how to place from the UE point of view is somewhat fastidious, this is related to the importance of the site channel or the characteristics of the site, generally the more important channels are placed in the beginning, of course, you can do a sensory classification of the channel to distinguish; From an SEO perspective, The idea of the channel name is a complicated process, which requires us to do a detailed understanding of the channel content and to investigate the main keywords of the channel;
take Tenkine digital camera channel For example: As you all know, DC (digital camera) represents a digital camera, is that channel named after a DC or a digital camera? I just said, you need research, you can start now.
2. Breadcrumbs Navigation
about the concept and role of breadcrumbs, please refer to the previous article "breadcrumbs site navigation links."
simply, the meaning of breadcrumbs is to clearly inform the user what is currently in the site, the user through the navigation to quickly reach the superior page, this navigation design should be opened in the current window.
breadcrumbs should list the names and links of all parent pages (logical structures) on the page where the user is in. Note: Here is the text link, if your channel name, category name, sub category name design is good enough, you will find that the inner page is through the keyword Anchor text link to the superior page, If there are thousands of content pages, there will be thousands of pages to the keyword anchor text point to the category page or Channel page!!!
the breadcrumbs in the content page should the article title be listed? Should i add a URL link to the title of the article as a page? I did not from the SEO perspective to study whether there is a difference, I personally think it is best not to add URLs, but the URL of the parent page must be added.
3. Correlation link
relevance link does not have a specific pattern, I was to treat it as a strategy, the article page can list the correlation article, also can list the correlation search result, according to this kind of thought, under this class TOP10, clicks the line, the previous article, the next article also can become the correlation link.
If a user browses through an article, the content at the end of the article provides relevant articles, the user is likely to dig through the relevant articles, until the user's interest in the subject disappears, and this way can make the user achieve maximum satisfaction, because the content is continuous.
For example: I am interested in the military, often to see the pictures of fighters, PS: like to be able to fall vertically down the S-37, some of the article contains the pictures of the flight, and some of the battle state of the picture, anyway, my demand is very simple, is to see S-37, and the appropriate relevance link layout can save me a lot of time to find, watching pictures, whim, want to buy a play, so think, if the following can provide a S-37 quote page how good AH!!!
Note: I do not subscribe to a topic content page link to other subject content pages unless both are doubly relevant.
4. Sitemap
First of all, first of all, I give you a look at the site map I made to Tenkine, is currently in use, links placed at the bottom of the site, site map is convenient for users to find information quickly, should be given links to the home page.
I did not consider to add pole all content page in the Sitemap, that is terrible, it is estimated that my hard drive will not fit, HOHO.
for Pole, the sitemap has a text link to the channel page and the subordinate category page. More importantly, I want to make it clear to the user what pole can provide and what the pole features are, and for midsize sites, I still recommend adding text links to content pages in the site map, I very much hope that through the technical means can be generated by the article keyword with the article title as anchor text link site map, and control the number of links and automatic paging.
add a few points:
1. The website homepage, the channel page, the category page, the column page and so on are the list page, its content is by the link anchor text composition
2.URL design best with the logical structure of the site, according to the tree structure downward design, the directory level depth does not affect the effectiveness of the SEO (according to the site itself), everything to simulate the user's logical thinking to decide, there is no user needs less time to click to reach the content page better situation, Or you can understand it from another angle, remember: The pager is more, if the site provides search function, that each page I can use 2 clicks to achieve, there is no need for site navigation exists, like you search keywords on google, but we can not fully simulate the user's search behavior.
