Internal links: Avoid keywords internal competition contradictions occur

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These two days a lot of friends asked, why I do not go to the ranking of the site, why a lot of outside the chain, internal links have done a lot, ranking is not to go, here to say, do SEO is a test your patience of work, no patience you are not good SEO, search engine impact on the site ranking factors have a lot of I need you to step through the analysis, here is my personal experience, if you have a lot of outside the chain, the chain has done a lot, but the keyword ranking is not how to do, in fact, if the site compared to a family, if your family internal contradictions to solve the problem, then the family in how to do things is not good.

Now, as long as the company has its own optimization team or outsourcing, redesign the site at the same time, will be the SEO factor into consideration (I believe there is no care); But if I am not good this "degree", some Web site information content, it is very easy to create a number of page keywords to compete with each other, Although this situation is inadvertently caused, but still need to pay attention to, because the resulting multiple pages and H tag contains the same target keyword, this is the Internal keyword competition.

I'll take the security label, for example, the site page now has 8 or 20 different pages, but these pages are related to the "security label", which led to the spider can not tell exactly which is the "security label" the most relevant page, once the spider can not distinguish, Will force him to choose from a different version of the page from a spider to think the most suitable keyword search terms, once this happens, it will lead to the loss of the opportunity to improve the ranking of keywords:

Internal anchor text: Because you use the same topic to point to so many different pages, because you can not put the value of internal anchor text text to a target page.

External links: If you say your site outside the chain address has 8 links to a certain keyword page, there are 3 sites connected to another page of the keywords, and 7 sites connected to the 3rd page on this keyword, then you will be the value of the chain will be spread out on 3 pages, Instead of concentrating the keywords on the same page.

Content quality: As with a keyword, if you write 5-6 pieces of content, then the spider will think that your content value will be reduced, because you want to provide the content is unique, using the best pages to draw links and access, rather than a lot of content value of the page.

Conversion rate: If the conversion rate of a page is higher than that of other pages, it is a waste to attract multiple versions of the same traffic, if you want to do the conversion tracking, you need to test, (with A/b test or multivariate test).

Because if the internal keyword competition is not well resolved, will be very easy to cause the keyword ranking has been hovering or is not moving, I hope that in the future when you do the internal link to avoid this situation, so as not to cause unnecessary duplication of work, the article by http://www.cn12365.org original, I hope you pay attention to copyright issues.