International big-name rights cases continue to be in the headlines this year

Absrtact: Coach of high-end fashion brand in the United States announced that the company to the United States Illinois State Federal Court for sales of counterfeit coach goods on the website of individuals and businesses in the lawsuit filed, in the defendant's decision to obtain 257 million U.S. dollars compensation. The ruling Also

Coach Illinois State, the US high-end fashion brand, announced that it had received 257 million dollars in a lawsuit filed against individuals and businesses selling counterfeit coach goods on its website to U.S. federal courts. The ruling also awarded the owner of the Internet domain name of the 573 websites illegally operated by the defendant to coach. "This is a warning to all those engaged in the sale of counterfeit goods. "Coach executive vice president and general counsel Todd Kahn told reporters.

International big-power rights case continues to be in the headlines this year: Hermès smashed fake group, Louis Vuitton and Nanjing, 30 suspected of selling fake merchants in court, big names for the efforts of the protection of more and more. Chen Zhilong, general manager of the French luxury Paris grand Mercure China, said the high profit margins allowed many outlaws to make and sell counterfeit goods. In addition to the rectification of the market environment, the brand more is to improve the brand's visibility through the promotion of rights, thereby enhancing brand reputation. This kind of counterfeiting can also be regarded as a kind of marketing means, not only can establish a positive image of the brand, but also to strengthen the consumer for the brand store stickiness.