International brands peek at the new top-level domain name has been published in June DAG4

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Shortly after the 37th session of the ICANN conference ended in Nairobi, on March 16, Canon announced a high-profile announcement that it would strive to win the ". Canon" suffix of the new international universal top-level domain name (GTLD), which is also the first domain name industry outside the brand company formally announced to apply for new GTLD.

It is rumored that IBM, EBay, Papal, Facebook, NTT, Audi and other companies, in fact, the application of the new top-level domain name as a corporate brand strategic development of the main content. But for the purpose of the Internet Enterprise brand strategy protection, has not publicly commented.

Why canon at this time to open the attitude of the new top-level domain name, China million network is that ICANN at the meeting to address the issue of Domain name Protection package solution, is to make the canon at this time to publicly declare the new top-level domain name is one of the important reasons.

According to the introduction, in this conference, ICANN stated publicly that it will establish brand trademark protection library through joint National Trademark Administration or Enterprise Property agency, and focus on the protection of property owners of enterprise trademark or Country code class domain name. To prevent malicious application of the new top-level domain name brought about by the occurrence of domain names.

In other words, "' canon ' is the trademark of all the canon, if not an accident, then canon will successfully apply." Canon for the suffix of the top-level domain "China million network told reporters.

On the other hand, ICANN is doing its best to prepare for the opening of the new top-level domain name and makes it clear that the 4th edition of the draft Applicant Handbook (DAG4) will be released in June this year and will be the final version. Pending issues in the previous version 3 manual will be fully addressed and implemented in the 4th edition.

This is to apply for the new top-level domain name of the international brands, is also a huge positive news. China million network sigh, international enterprises to this itch, and domestic enterprises react slowly formed in sharp contrast.

Corporate brand as the suffix of the top-level domain name, the equivalent of the Internet on the delineation of their own territory, and set a banner, this banner in the eyes of consumers is the strength of the representative, for competitors is also the brand contest. At the same time the new top-level domain open application will bring more rich domain name application, for the enterprise's online marketing provides a broader space.

Taking Canon for example, once the new top-level domain application succeeds, Canon's full product line and regional market will have exclusive domain names, such as China.canon on behalf of Chinese companies, Cameras.canon or cameras. Canon represents Canon cameras. For users, the identification is simple and easy to communicate and interact between consumers and corporate brands.

The new top-level domain open application, will make the rules of the Internet changes, resulting in users to use the Internet mode of change, and ultimately the formation of user cognitive mode of change. "Chinese enterprises should do a good job in the new situation of the Internet brand strategic planning, should not lag behind the international brand," China million network said.