International Cultural Trade Forum held in Beijing

April 24, 2010, the Ministry of Culture of the People's Republic of China Foreign Cultural Liaison Bureau, the CPC Beijing Municipal Party committee propaganda Department, Beijing Second Foreign Language Institute, the Beijing Xuanwu District People's government hosted the International Culture and Trade Research Center of the Second Foreign Language Institute, Peking City Xuanwu District Culture Committee contractor, International Trade magazine,　　The "International Culture and Trade Forum 2010", co-organised by the Committee on Cultural Trade of China Service Trade Association, was held in Huguang, Xuanwu District, Beijing. Holding the first international Cultural Trade Forum, not only conforms to the current world cultural economy, especially the rapid development of cultural trade, response to the national revitalization of cultural industry strategic deployment and important strategies, and then promote China's trade and culture "go out" step, and borrow the 2010 Shanghai World Expo Opportunity,　　It is of great significance to explore the existing problems in the theory and practice of cultural trade in China, and actively seek solutions to solve them, which is important for the capital to build the world cities and to deal with the opportunities and challenges of our social and economic development in the post financial crisis era. The forum is small in scale and high in level, creating the precedent of the academic forum of China's foreign cultural trade field. Participants involved in political, production, learning, research and other fields, many leaders from all walks of life, elite, experts, scholars, topics covering the current international cultural trade theory research and talent training hot spots, difficulties, focus and so on. A one-day forum, a warm atmosphere, in-depth discussion. The deputy Director of the Ministry of Culture's Foreign Cultural Liaison Bureau, Peng, made a clear exposition on the government's active promotion of China's foreign cultural trade; The deputy director of the Ministry of Trade in Services, Tanqingjiang and deputy director Chaix-et-Mine of the regular project management of the State administration of foreign exchange, respectively, carried out keynote speeches. The　　The present situation and problems of China's foreign cultural trade Development; Professor Li Xiaomu, vice president of Beijing second foreign Language College and Director of the International Center for Cultural Trade Studies, conducted a deep dialogue between political circles and academic circles for "the definition of international cultural trade concept and the construction of statistical index system". Politics, production, science, the representatives of all walks of life believe that, from the world and China's social and economic development trend, the cultural economy is becoming a rapid development after the service economy, and the cultural trade as an important part of the cultural economy in the open environment, with its extensive and far-reaching influence by all sectors of the Community's attention. Cultural trade is the important way to promote the development of China's social economy. However, on the one hand, there are many problems such as trade deficit, scale, structure, competitiveness and so on. On the other hand, the definition of international cultural trade concept, the construction of statistical index system and other basic theoretical issues have restricted the further development of relevant research and urgent need to be resolved.　　This paper has made a more profound and accurate grasp of the problems in the theoretical research, practice and training of the foreign cultural trade in China, and put forward the solutions, development ideas and corresponding countermeasures, and further strengthened the exchanges and cooperation between people from all walks of life, and achieved remarkable results. In particular, Professor Li Xiaomu's "definition of international cultural trade concept and the construction of statistical index systemBuilt "basically cracked the current confusion in all sectors of the puzzle." In the connotation of the concept of "international cultural trade", the concept of international Cultural Transaction (transaction) is proposed, which includes transnational investment and financing behavior in international cultural trade and cultural field. International cultural transactions can be defined as the transnational economic flows in the cultural field, it reflects the emergence, transformation, exchange, transfer or disappearance of international economic values in the field of culture, and involves the alteration of ownership of related goods or financial assets, the provision of services and capital, a relatively normative and comprehensive concept that encompasses "international"/"Transnational" The different meanings of--bop (IMF): "Residents" and "non-residents"; GATS (WTO): including "residents" (Foreign commercial existence). International cultural Trade (mini-advertisements) refers to the foreign trade of the cultural industry, that is, the activities of the cultural industry, such as the output and input of goods such as books, newspapers and artworks, as well as the paid offer and acceptance of performances, films and audio-visual services. is an operational concept, on the basis of which the six main themes of policy research are trade income, trade model, trade protection, balance of payments, exchange rate influence and international policy coordination. The extension of the concept of "international cultural trade", including performances, film and television media (including New media), publication (including exclusive royalties and royalties) and other three areas, there is no controversy, the broad sense should also cover sports, education, tourism and other industries.　　At present, there are disputes in the world of international cultural trade recognition issues, if the definition was cracked. He also proposed the establishment of international cultural trade statistics of the Basic principles: international comparability, operability, economic, progressive.　　Think that the forum is a preliminary attempt and exploration, hope that the domestic academic research people unite to integrate resources, scientific positive and reasonable answer, in order to promote China's foreign cultural trade Development. The Foreign Cultural Liaison Bureau of the Ministry of Culture, as a government administrative department which actively promotes the "going out" of Chinese culture, has actively facilitated the holding of this forum and will play a more important role in the future development of China's foreign cultural trade. Beijing attaches great importance to cultural products and services "go out" work. First, we should strengthen policy guidance and establish a sound supporting policy. Second, increase investment, support a group of key cultural enterprises and cultural export projects. Third, actively create conditions for cultural products and service exports to create a good service environment. At present, Beijing put forward the strategic conception of building the world city, the world city needs to realize the revolutionary transfer from the end product to the original creative product, from the revolutionary transfer of creating the brand to the creation standard, the research and discussion of the international cultural trade is of great value in the process of developing the cultural economy in Beijing In the center of Beijing City, the birthplace of Xuannan culture, especially in the Huguang guild such an important historical and cultural place to discuss the issue of international cultural trade, a good explanation of the theme of the Forum: China and the world.　　At the same time, it also enlightens us that cultural revitalization needs to pay more attention to traditional culture. With the development of cultural economy globalization, it is urgent to engage in international cultureTrade expertise. As for the international cultural trade, the interdisciplinary, specialty, must be creative personnel training, in order to create international, application-oriented, innovative cultural and trade professionals. In response to the trend of social and economic Development, Beijing second foreign Language College has actively played the advantages and characteristics of the school, resources, condensate direction, talent, efforts to promote new disciplines, new professional construction, to build a platform for development, innovation and development mechanism, 2003, "International Cultural and trade hot issues" has entered the undergraduate 2006, the school set up the international trade in services and international cultural and Trading Research center, and directly committed to the international cultural trade theory research and talent training, research led professional discipline development, 2007 began to recruit international economic and trade major (international cultural and trade direction) undergraduate students,　　2009 International Cultural and Trade undergraduate program was approved by the National Ministry of Education and began enrollment. The International trade discipline of Beijing Second foreign Language Institute begins with the general study of the characteristics of the World Service Trade (mode), and in this process, discovers that the international service trade has the characteristics of urban agglomeration and industrial difference, and gradually focus on the capital, focusing on the research of the branch industry,　　Finally, the international cultural trade theory and practice research as the main direction of research, this is the natural extension of inheritance. Beijing second Foreign Language College International Service trade and International Cultural Trade Research Center is currently committed to 1. Open up subject area: Municipal key construction subjects; 2. Building Resource Integration Platform: International service trade and International Cultural Trade Research Center; 3. Construction Research team: Division of Labor Cooperation (including two young and middle-aged backbone); 4. Landmark Scientific research: Thesis (Xinhua Digest), Book (journal), textbook (boutique), Annual Development Report (planning project/acceptance); 5. The establishment of academic Exchange platform: Successfully held three international Forum on Trade in Services, and published three of the International trade in Services review, the organization of international Cultural and Trading Forum, and the Chinese business publishing house, "International Trade" magazine published the special edition of the World Cultural trade; 6. Interactive politics, production, study, research: National ministries, Municipal Bureau, Foreign (Nanjing Cultural Trade Development Planning Research), Chinese and foreign groups, Beijing Performing Arts Group, universities, publications, publishing houses; 7.　　International academic Promotion: Visit to study, four United States Forum, Sino-American Forum, Sino-US joint publication of the International Cultural and Trade Research academic journal.　　Over the years, the research team has gradually formed a consensus that "international cultural trade" is becoming a new concept of global understanding, a new area of great concern to the country, a new way for Beijing to build a world city, and also a new professional growth point of the second foreign discipline. Experts from all walks of life also launched a dialogue between the government and industry on "China's foreign cultural trade policy guidance and enterprise demand"; This paper discusses the political, academic and industrial dialogues on the subject construction of international cultural trade and the cultivation of talents, and exchanges the "mechanism construction of International Cultural Trade Forum" so as to make the academic discussion normal and institutionalized, For futureThe organization of International Cultural Trade Forum laid the foundation.　　The topic of this forum is focused on the hot and difficult issues in the theory and practice of international cultural trade. Aroused media attention, the people's Daily with the first international Cultural and Trade Forum held in Beijing---focus on "cultural trade: China and the World" first reported, then the Chinese network, China Radio Network, the public network and so are reproduced in full text. At present, the research center is gathering and sorting out the views of the forum, and is expected to publish a special edition of International Cultural Trade in May 2010 with the China Business Press, International trade magazine.