International Digital interactive Entertainment exhibition, witnessing the ten-year "butterfly Change" of Chinese online games

The Chinese international Digital Interactive Entertainment Exhibition (China Joy) ended in Shanghai. The "10 Birthday" of Asia's biggest online gaming event also bears witness to the ten-year "butterfly Change" in Chinese online games.

According to the introduction, this year's China Joy, attracted more than 30 countries and regions in the world 349 companies, 600 balance of various types of game works. It is this exhibition, in 10 years to promote the Chinese online games industry from scratch, from small to large, from weak to strong.

With data as proof, 10 years ago, China's online game publishing industry is only a small market income of less than 1 billion yuan, now has developed into a direct market scale of more than 40 billion yuan, driving the telecommunications, media and other related industries income of more than 70 billion yuan, the consumption of billions of huge industries.

Industry insiders pointed out that 10 years ago, the Chinese market online games are almost all imported products, the domestic net swims the enterprise to finance the introduction "The Korean Kimchi", "the European and American Hamburg", 10 years later, the National original Network game publishing industry which based on the Chinese culture has been firmly occupying the domestic market dominance for 7 consecutive years, and is entering a " Online games, film and television, animation "three-screen integration, Cross-media, creative leadership, such as the characteristics of a new stage."

"The National network game industry from imitation to original, has for many years occupy the domestic network game more than 60% of the market share." "Muneaki, vice minister of the Shanghai Municipal party committee, said.

At present, the rise of Chinese-made online games Another significant change, is from the "Introduction to" to the collective "Go to Sea", the industry said, "with the formation of the global market system, China's online gaming enterprises have direct access to overseas markets, and overseas online games giants all-round competition strength." ”

Shanda Network Chairman Chen said recently, the grand game of nearly 30 games have been exported to the United States, Russia, South Korea and more than 49 countries and regions, and in many countries market share first. Tencent Games in recent years in Brazil, Southeast Asia and other countries to carry out mergers and acquisitions, cooperation and other projects, investment in a number of game companies. The Perfect World Chairman and CEO Chi revealed that the original online games in overseas sales of "annual growth", is expected to 2012 overseas market share of total income will reach about 30%.

It is reported that the online games export will also become a major Internet strategy: The next generation of internet "Twelve-Five" development and construction of the views clearly pointed out that will pull the game to export as a new goal. Ministry of Culture launched the "Twelve-Five" period of the cultural industry multiplier plan, and strive to launch every year to the world hundreds online games.

"China is a big country of online games, but not a powerful one." China's online gaming industry has a certain scale, beginning to have a certain impact on neighboring countries. But at the international, we are still in a weak position. "In view of the Chinese net swims enterprise's" tide ", the press and publication General Administration deputy director Sun Shoushan said, will vigorously promote" the Chinese original Network game overseas Promotion Plan ", encourages has the strength Chinese net swims enterprise to participate in the international market competition actively.