International giants favor Twitter application model to trigger new boom

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Entering the 3G year, any information about mobile Internet will always receive more and more attention. A few days ago, reports that Google and Apple are spending billions on Twitter to buy US micro-blogging sites have attracted a lot of interest from the domestic media and the industry, which has also been followed by Facebook's takeover of Twitter, and Yahoo has launched a service that mimics Twitter, For a company that only serves two years, Twitter has become the new favorite of foreign mobile Internet applications, and its service and profit model has been favored by many international giants, and has brought a lot of valuable references and reference for China's fledgling mobile internet application.

Twitter is actually a variant of instant messaging, known as a mini blog or mobile blog, the biggest feature is to allow users to send SMS messages to the mobile phone and personalized site groups, not only to send to individuals, that is, mobile phone users can send information via SMS or MMS to Internet sites and mobile web sites , thus creating an interaction with other netizens while releasing information, making Twitter accumulate a large number of user groups in a short period of time, and the application principle is very similar to the 12114 information names that are now becoming popular in the country. In the course of U.S. President Barack Obama's candidacy, he used Twitter to release information and to interact with netizens to canvass for himself.

It is understood that as China has independent intellectual property rights of services, 12114 information address is to fast, personalized, interactive and other characteristics gradually lay its position of mobile Internet portal, mobile phone users only need to send a text message can easily access the mobile internet, For mobile phone users to bring a simple and quick user experience, but also easy to promote mobile website. On the other hand, Twitter is also the success of the use of mobile phone media personalized features, easy to complete identification, and 12114 of information can also be sent text messages at the same time to complete the identification of users, remove users in the mobile phone registration, landing cumbersome, to provide users with streamlined, personalized content, Also conforms to the characteristics of mobile Internet.

In Access, based on the identification, 12114 information address can allow users to send text messages or MMS, in the site to ask questions, comments, votes, messages, upload pictures (video) and a series of interactive applications, and even without the Internet can form interactive, greatly shorten the interactive difficulty and time interaction objects, Greatly improved the experience of mobile phone users, and anytime, unimpeded interaction is the key to the success of the Twitter application model.

Although there are similar to Twitter services at home, but the length of their SMS number, the difference between the number of different operators, channel use time, coverage and other issues have become their website promotion and user experience barriers. If the current domestic more well-known "rice no net", its short message service number is 106690181 (mobile) 13489133650 (Unicom & Telecom), not user-friendly memory, it is difficult to form two times spread. and 12114 information address not only for this type of Web site to provide a full network of unified access number, at the same time in the promotion can also be more effective.

Twitter's success has left many companies and individuals with keen sense of smell to see new business models, after all, the interactive applications and services of mobile Internet will become one of the mainstream applications in the 3G era. At present, some domestic enterprises have begun to calculate how to provide similar services in the 3G era, some entrepreneurial enterprises are hoping to pass 12114 information address such an access channel, mining to its mobile internet era in the first bucket of gold.