International IT giants march on mobile internet for safe haven

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Beijing Time October 29 news, and China's 2008 international Communications show many Giants "silence" in stark contrast, in the same period in the United States, the "New England Mobile Internet Summit" exhibitors, companies, sponsors and other institutions or individuals have significantly increased than the previous year.

The chairman of the exhibition, Elliot-Weinman of the Yankees group, said that the impact of the financial tsunami has caused many industries to face a severe test, but consumer and corporate demand for mobile internet services and applications has not been attenuated, mobile Internet will become the new growth point of the information industry.

The "Safe haven" mobile internet, which keeps the Giants profitable under the financial crisis, can become a new development "Rainbow Bridge" under the increasingly optimistic outlook.

It giants move into mobile internet market

With the rapid development of the information Age, the mobile interconnection market has become a battleground, and the major IT industry has joined or independently entered the mobile internet market.

Software giant Microsoft October 25 together with China's largest wireless internet portal 3G Portal, the official launch of Microsoft's new mobile phone MSN V5 version. Although the Chinese version of the first content of the cooperation, but also reflects Microsoft's confidence in the development of China Mobile Internet.

October 22, equipment giant Ericsson announced a partnership with Intel to introduce HSPA mobile data solutions for Intel's mobile internet devices. Ericsson's mobile broadband technology applications extend from the notebook computer field to various applications of portable terminal equipment field. It is reported that the platform of cooperation between the two sides is Intel's Moorestown platform, is expected to be released in the Ming and the next.

In addition to equipment business, mobile Internet is also very attractive to e-commerce enterprises. Francesco, a leading E-commerce company, is responsible for mobile business. Rovetta 21st, said that for them e-commerce companies, mobile networks will be the next tool to expand the market, billion is developing a mobile business system specifically for mobile users.

From October 21 to 24th, the New England Mobile Internet Summit, held in the United States, revealed that more than $1 billion trillion of venture capital has been invested in the mobile Internet arena in newly-developed England (including several north-eastern states in Massachusetts) since 2002. The President of the exhibition, Elliot of the Yankee Group. "This shows that the mobile internet industry does offer more effective innovative solutions to everyday life and business activities," Weinman said. ”

Mobile Internet is the easiest to amass wealth

Mobile Internet application began to enter the stage of large-scale development. The number of users of global mobile internet services will grow from 577 million to 1.7 billion by 2013, according to a new study published by Juniper Research.

The development of mobile Internet, first benefited from the people "everywhere", "anytime and anywhere" consumption and access to information consumption trends. With the help of mobile Internet, people can keep instant messages, emails and other contacts anywhere, can do mobile web search activities, can do online shopping, online games and so on.

Second, 3G has been building a network around the world, laying the foundation for the mobile Internet to truly enter the era of commercial profitability.

According to the 2008-2011 Mobile Internet Market User Income analysis, the annual consumption of each user will reach 584 yuan, will be higher than the Internet per user consumption. In the 3G or 4G era, this number will be higher.

Thirdly, mobile Internet is the main trend of industrial integration. Globally, industrial integration is accelerating, the industry and the different industries in the product and business integration, bringing "1+1>2" the resultant effect.

Since last year, with the changes in the terminal, the original hardware, software, services and content companies have begun to cross the chain of many links, subversion of the original industrial boundaries, thereby greatly promoting the rapid development of mobile internet terminals.

Industry insiders said that the IT industry's giants to accelerate the pace of access to mobile Internet, the main bullish is its huge profit market. The Institute of Telecommunications, Liao Xiaowei, said in the "2008 Mobile terminals Market and Business Innovation Forum" that the Internet platform, as compared to telecoms operators and equipment communications manufacturers, would be more rapid and gather wealth more quickly.

Mobile Internet will cause the change of IT industry

With the integration of the Internet, software and other IT industries, the development of mobile Internet will become more and more strong, which will cause the change of IT industry.

For operators, in the context of the increasingly saturated voice business, with value-added business characteristics of the Internet business is becoming the focus of operators, mobile Internet is expected to become the largest toll network.

For equipment vendors, the development of a suitable mobile internet development, to meet the alienation of consumer demand for the terminal will be a large market, including smartphones, notebooks and other terminals. Recently, the French love of the company announced that the future will no longer separate production MP4 player, but the function is included in a compatible Wi-Fi, 3G, EDGE, GPRS, such as a variety of network mid products.

For the advertising industry, the advent and popularization of mobile internet has changed the channels of advertising. Michael, head of Yahoo's global mobile advertising business. More and more brands are developing "mobile ads" for mobile device end users, Bell said recently.

For the search market, the development of mobile phone search market will be a big cake with the popularity of mobile internet in mobile phone terminals.

Mobile search engine provider RU Leopard Search CEO Doong said that the current mobile phone search because there are specific terminals, need to focus on research, the current mobile internet is still mainly entertainment.

For mobile Internet, the next step in expanding market penetration at the same time, need to solve the problem also includes how to truly protect the user's privacy, to ensure data security.

While the number of mobile internet users is growing rapidly, more than half of them will choose to use computers rather than cellphones to do so, according to a new market survey.

Of course, the development of any market needs to form a healthy industrial chain and business profit model. For mobile internet, more and more it enterprises to join to make the industrial chain more mature.

How should the business model be developed? "The basic mode of development for the mobile Internet is to develop the number of users, the amount of punch flow, the volume of hits to win the future, to expand the potential business model of future advertising revenue, and to have a real income model and a project model change," said Houlimin, founder of the Beijing Communication exhibition This may become the key to the future of it giants in the mobile internet market. This article is made by Chengdu Decoration and decoration www.cdjinbei.cn/mation.php