International purchasing website platform should pay attention to which aspects of construction

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With the rise of China, the continuous provision of people's living standards, people's demand for luxury goods has gradually increased, gradually and the trend of the world, the introduction of foreign fashion elements have been greatly enhanced, in today's China, 1.3 billion of the population market has become a number of international purchasing enterprises to develop the power, but with the people's awareness of the improvement of purchasing , the demand for purchasing services is also getting higher. A more humane, rationalization of the purchase platform is particularly important, 2012 international purchasing has also entered the customer decided to purchase the success of the website of the year, only to keep a large number of customers in order to have more breakthroughs, the international purchase of E-commerce platform should focus on the following aspects.

The Chinese culture of purchasing website

At first, most of the shopping site is directly applied to foreign web site pages, display goods, customers choose to buy, and this kind of purchasing is undoubtedly to make consumers more headaches and some concerns, fear that they can not understand will cause errors, and often also lost a part of consumers. To this end how to ensure that the purchasing site of the culture seems to attract consumers to buy, but in culture, means that the purchase platform to be very intelligent, and correspondingly will increase the maintenance of personnel. To ensure that the purchase of quotations on the website and foreign websites or enterprises are constantly updated, pay attention to the conversion of prices, and exchange rate fluctuations, these are undoubtedly the development needs to solve the problem.

Ii. simplification of costing

Consumers in the purchase, the choice of their favorite goods, has successfully joined the shopping cart, but when the settlement found that the calculation of the cost is very headache, it seems that will give up purchasing; some consumers, even if the price of goods, in the future will produce some other costs, and then inform consumers to pay, which seems to be the most harm to your consumers. When you let consumption get the most of the cost, the calculation cost is too high, they can also accept, but to carry out two charges, even if you receive 10 yuan, consumers will have a sense of deception, the impression of your purchase will be greatly discounted, directly affect the consumer's desire to purchase two times, so the cost of the calculation must ensure a liquidation, Follow the simplicity of the calculation, so that you can retain your relationship with consumers to establish long-term cooperation.

Third, the procurement links and consumers always communicate

When consumers pay the cost of purchasing goods, and delay the information of goods, this will inevitably let consumers have impatience and worry, and this time is precisely the promotion of purchasing site brand, this time, purchasing site should not be afraid of trouble, to ensure that with consumers always communicate, feedback procurement information! It seems to be closer to the relationship with consumers. And these requirements in the purchase of the platform to establish procurement links in the constant tracking system, with the consumer order binding, and always release the procurement process of commodity information, so that consumers understand the process of purchasing, more reassuring consumers, but also enhance the consumer trust network, resulting in Word-of-mouth effect.

Iv. equipped with after-sales service

For the purchase, the after-sales service seems to be a short board, a lot of purchasing sites are not to provide after-sales service, and this is precisely the most relationship between consumers, purchasing site should not be equipped with after-sales service? The answer is sure to have, and this form of after-sale service will produce some changes, because the purchase of all international goods, After each sale, the cost of international transportation will be incurred, and how is this part of the cost of payment allocated? How do consumers send goods to purchasing websites? How to deal with the damage, these and so on, all need to build a service system for purchasing, and this part of the construction of good and bad, is bound to affect your long-term relationship with consumers, Word-of-mouth and consumer groups have a certain impact on the expansion.