Internationalization vs Localization

A city's fashion, in addition to parasitic in this crowd, but also need other such as venues, activities, events, brands and other related factors, to carry out a three-dimensional network description. As people think of Paris fashion, will be expected to release the size of the fashion show Palace, the sale of designer Works Collett boutique, Fashion week to lead the trend, Shine Chanel brand.

Although Shanghai in fact has the Chinese trend of the formation of the Pioneer City, but this is more derived from its international status, not by the local fashion brands, Fashion week, fashion venues or fashion figures such as the promotion of industrial factors caused. Shanghai's fashion is "outward-oriented", "Chong Wai", the essence of the lack of self strength. In fact, we should follow the logic is based on the local "influence brand + Logo activities + representative venues" to promote a group of local http://www.aliyun.com/zixun/aggregation/18163.html "> Designer brand Rapid growth, To create a strong influence of Shanghai Fashion Week, shaping the local style of the classic fashion consumer place, all the purpose of only one, let Shanghai show the true fashion force.

For example: The original Dong du fabric market with the help of clothing custom business force gradually transformed into a custom stronghold, many foreigners come to order to make clothes, the popularity is also expanding. If the dissemination of power and attractiveness of the public as a fashion indicator, this place is undoubtedly the "Shanghai fashion" representative. In the history of Shanghai, there is a trend of fashion products, the characteristics of production mode, and finally formed a unique advantage. And the street loft has personalized clothing brand, the early growth of the designer brand shop, advanced custom Designer studio, there are some relatively mature brand, its business concept and business model seems more easily for the media, industry, designers attracted, but not effective absorption of a certain scale of mass consumption. The consumer's absence makes it awkward, and the negative side proves that fashion ultimately needs to grow through the recognition of the market.

Therefore, the survival of the Tung family in a certain sense of the essence of the local fashion. The main business model tailored to meet the needs of all consumers for "clothing fitness", the needs of the niche market are met; second, prices are a key element of popular or civilian fashion, especially for areas where the overall purchasing power is not strong and the fashion appeal is in the post-hairstyle area; 3rd, obviously, Scale creates influence. Adequate choice of consumers, and competitive promotion of products and services, more conducive to the focus of market consumption, low prices, high turnover, good profits, this is fully in line with the essence of apparel sales profit model. The perplexity of the internationalization route of China's fashion industry is precisely the crux of the Loft street, in this regard, how to learn from experience and avoid traps to create an effective consumer market becomes the important question we need to think about, as for internationalization or localization, there is no Pat, should follow the facts than eloquence.