"Internet +" has come, the traditional enterprise also net change thinking

This year after the two sessions, it circle the most fire of a word is "Internet +", on the Internet + definition and future prospects, the parties to the big it debate, the relevant interpretation of endless. With the Internet +, Tencent CEO Ma, the Internet + strategy is to use the platform of the Internet, the use of information and communication technology, the Internet and the various industries, including traditional industries together, in the new field to create a new ecology. According to Ma's explanation, a formula has been listed, that is, "internet +xx traditional industry = Internet xx Industry".

In fact, if you follow this formula, since the advent of the Internet, there have been many internet + practices, but not refined into a concept. For example, traditional Bazaar + Internet has Taobao, traditional department stores + the Internet has jingdong, traditional bank + Internet has paid treasure, traditional matchmaker + Internet has a good margin of the century, traditional traffic + Internet has a fast, drip.

When these practices are redefined and elevated to the national strategic level, everyone is full of anticipation, some insiders even put forward the Internet + can let the Chinese economy "overtaking" Europe and the United States and other countries, probably said the Internet + is to achieve the great rejuvenation of the Chinese nation is an important way.

Admittedly, we believe that the Internet has changed the world, the Internet + will certainly transform the world now. For example, a taxi software in the "Drip, fast" calculate a success story, take-away meal booking software "Hungry Mody" is also a pacesetter, they are also in advance practice of the Internet +. Of course, now bat also began to infiltrate the Internet + field, the medical field is one of the direction they march. Entrepreneurs in the choice of entrepreneurial projects, also willing to choose to do the Internet +, online O2O projects, because this can avoid and the Internet giant head-on confrontation.

However, these repeatedly taken out to do the Internet + success stories of enterprises, in fact, is only a small number of mortal beings, and can not represent the Internet + all the content. In fact, when the Internet + concept was proposed by the Prime Minister, I believe that many traditional industries, including the central enterprises, state-owned companies will be full attack, then there will be a greater opportunity.

From 2013 to 2014, the internet thinking swept everything, seems to be with all the ability to subvert, many traditional enterprises have been hit hard, but those who have the internet thinking of the traditional enterprises as an opportunity. At the end of last year, I participated in Wanda Group's strategic holding fast-money conference, Wanda capital of 2 billion, the absolute holding fast money, through mergers and acquisitions, quickly improve its commercial real estate sector electronic payment tools in terms of short board. Today, the completion of the acquisition is not long, it is difficult to see the results, but this is the traditional enterprise through mergers and acquisitions to upgrade their own typical case, in the process of marching to the Internet, not only the Internet companies to + traditional industries, or by the Internet companies to operate the plate.

Of course, not all traditional enterprises have Wanda such strength, more times, if the traditional enterprises want to use the Internet + to transform the upgrade, spend money may be "hit the water Drift." Some traditional enterprises lack enough manpower, or even if there is enough manpower, but also to let these people have become accustomed to the current situation of the staff to learn new skills, matching is, the equipment needs to be reformed, management system, operating mode, etc. to be all over again. It's not easy to refactor.

But tempting places are also here, and perhaps some of the traditional companies on the verge of survival are just starting over and aggressively creating a new business model. Regardless of pros and cons, these are the enterprises themselves need to consider the problem, the key depends on the internet thinking.

Insiders say that for the Internet +, not only to cut the right direction, the method to be correct, but also to create value, through a new way to create new productivity. I agree with this point of view, not the traditional enterprise net can be counted on the Internet +, this is not only rely on a few people who understand the network technology can do, this is a thought armed with the mind system engineering.