Internet + Mobile to mobile internet spring Subway

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2008 is a milestone year for China's telecommunications industry, the operator reorganization, 3G license issuance, all of a sudden the mobile internet as a new industry from behind the scenes to the front desk, quickly become the focus of all people. With the initial completion of the restructuring of China's telecommunications industry, the whole business era is coming, the concept of full business operators, wireless application of Internet, wired wireless internet line gradually blurred, the application will be richer. At the same time, China's 3G entered a new stage of development, the network access speed has been greatly improved, which provides a very good development opportunities for mobile Internet development.

On the other hand, the mobile internet has also brought new development opportunities for the traditional internet, including the internet giants such as Google and Alibaba have announced their foray into the mobile internet, and the number of Internet users has been rising, and 1/3 of netizens have started to try to use their mobile phones to surf the internet. More and more Internet Application mode has been moved to the mobile Internet, everything seems to predict, in the mobile internet booming today, dual-network integration will become the main theme of the 3G year.

Application of the key of dual-network fusion

Internet and mobile Internet, although the face of the two different terminals, the form is not the same, but in fact there are many common places, not to mention the two in the user group also has a lot of overlap, and according to the 22nd China Internet Development Status Statistics report shows that 253 million of internet users plus 592 million of mobile phone users, has reached China's total population of half, the integration of the explosive power will not be underestimated.

In this regard, the domestic leading internet and mobile internet service providers new network interconnection, the traditional internet and now mobile Internet, is only two kinds of access to the network, access to information in different ways, its essence is an "Internet + mobile" application. Recently, the new network interconnection has clearly put forward the "Internet + mobile" new strategy, and on the basis of enterprise-oriented to provide a full range of SaaS (software as a service).

It is reported that in the 2007 Internet Conference, the new network interconnection pioneered the [dual-mode network] service concept, that is, to help enterprises simultaneously for the Internet and the mobile Internet to provide network services, the principle is the same system, the same database, while the establishment of the Internet and mobile phone two sites, The system will automatically identify and jump to the corresponding website according to the different terminals and browsers, and a background update to maintain the corresponding content of the two websites will be updated simultaneously.

On this basis, new network interconnection will be 12114 information address into the [dual-mode network] services, through the 12114 information address simple, efficient, interactive features, and [dual-mode network] Service application integration, for enterprises to provide a more simple and convenient business application and marketing promotion way, If users can send the enterprise registered information address to the unified SMS port number 12114, through the Wappush link can easily and quickly access the company's WAP Web site, in full play 12114 information address as the role of 3G portal, to create "12114 information address + dual-mode Web site + Dual-mode mailbox "Such a three-dimensional [Internet + Mobile] application."

Some experts believe that if the Internet and mobile internet can unite, the Internet can not only through the mobile Internet, the emerging products to solve their own traditional service model limitations, mobile internet can also "clone" the Internet many successful applications, which for the two nets is a mutually beneficial situation.

Enterprises are eager for new marketing methods

If the economic crisis is a double-edged sword, the impact on the development of enterprises at the same time, but also make the enterprise eager to break the traditional, diversified marketing methods of demand has been an unprecedented upsurge. At present, our country many times every day uses the mobile phone Internet user to occupy the handset Netizen 34%, the frequency of mobile phone users surfing the internet is steadily improving, once the trend has been long-term development, will form a higher mobile internet usage, these are mobile internet based on mobile commerce, mobile Marketing provides a broad opportunity.

In fact, the service providers are also through a variety of forms to reduce the threshold for enterprises to enter the mobile Internet, whether it is the launch of the "Spring Thunder Plan" or the new network interconnection launched "3G plowing plan", can be seen as a further boost to the enterprise mobile marketing application of strong measures. It is understood that the new network interconnection will be in the "3G Spring plowing plan" through a series of expert forum, industry seminars, experience training and other activities to promote enterprises into the 3G and the use of 3G, such as cooperation with the Government to provide government information inquiries and interaction, through the name site to provide users with access to mobile Web site personalized experience solutions and so on.

It is understood that at present, including the Shaolin Temple, some traditional industries have broken the conventional, to join the Mobile information of the army, as the 3G era of the entrance 12114 information address registered volume has also exceeded 200,000. In this regard, China's well-known mobile marketing experts, Mr. Haisong, the current economic crisis instead makes information address the original characteristics of the release, information address to its convenient, simple, fast and efficient way, its application potential will be unprecedented display, will become the future enterprises based on mobile Internet mobile Marketing The most mainstream application forms.

"In the face of the global economic downturn, the national popularization of mobile marketing will be beneficial to the broad masses of enterprises to tide over the difficulties, but also to promote the national Mobile information popularization construction play an important role." Anping, director of the Telecommunications Administration of the Ministry of Industry and Information technology, thus evaluates how the technology advantages, network advantages, user-scale advantages and application services of mobile communications and the Internet can be effectively combined to become the key to the big cake of mobile internet.