Internet 10 years: electric business, entertainment era

The forward decades, just is Ma Yun, Liu E-commerce Dream starting point. Taobao, Beijing east because of changes in the consumption concept of everyone, created an unprecedented convenience of life standing firm heel. Nowadays, the electric business giants are everywhere in people's life, and they are all-powerful in many fields. Each year, "8 15" and "11 11", has become a promotional, internet shopping holiday.

At the same time, the Internet has also changed the mode of People's entertainment, movies, TV dramas, comprehensive arts can be viewed from the Internet, copyright controversy has become a video site competition hotspot. In the social field, Sina Weibo has become the core of the topic, the social strata of netizens in the micro-blog to express their views. Then the emergence of micro-letter, the mobile phone users to become the core social carrier. The internet has shaped a new social life in the past decade.

The catalyst of SARS into electricity quotient

In the spring of 2003, "SARS" suddenly hit, consumers to reduce the has entity shop business deserted, the line under the economic Ice Age. Some people find business opportunities.

This year, Alibaba's new daily supply and demand information volume increased 3 to 5 times times than the same period in 2002. Look at the historical opportunity of Alibaba in the May 10, 2003 investment to create Taobao, and then create a third-party payment platform Alipay, officially into the field of electronic payment. Two years later, Taobao became the world's largest personal trading site, Alipay became the country's largest independent third-party electronic payment platform.

January 1, 2004, Beijing-East Multimedia (Beijing-east predecessor) announced on line. At that time, more than 90% of Beijing's profits from chain stores, online business almost no money. Liu decided to "gamble": do online retail.

April 14, 2004, ebay president Whitman came to China, ebay to the "ebay" brand into the Chinese market. Three years later, ebay, which once occupied more than 90% of China's Consumer-to-consumer market share, has been losing out on Taobao's sharp offensive.

In 2007, Amazon founder Bezos came to China, announcing the 3-year acquisition of the Network of Excellence officially renamed "Superior Amazon". This year, from the remarkable departure of two years old created a van goods.

2012 "Double 11" Activity Jingdong Mall 3 days of total orders of more than 4.5 million single, turnover of more than 2.5 billion yuan. In the development of E-commerce in the external pressure, the traditional information consumption in the field of Gome, Suning and other leading enterprises have increased the scope of E-commerce expansion.

Internet Building

Domestic E-commerce companies are also persuading customers to believe that "mouse and cement" is the future, the previous wave of the rise of Internet companies launched a second round of overseas listing spree. 2004 years, a total of Tom Online, Shanda Network, Tencent, Air network, worry, the Nineth city, financial 7 Internet companies landed in the capital market.

Among them, in today's bat pattern ranked in the first Tencent, in Hong Kong listed on June 7, 2004, successfully raised 1.44 billion Hong Kong dollars, and created Tencent Executive layer of 5个亿万 millionaire, 7 millionaires. Ma was carrying a fortune of HK $898 million and Scomputer HK $400 million.

Video Big Development

In 2006, Google's acquisition of YouTube video site ended up with a total of 1.775 billion dollars in real terms, highlighting the global network video market heat. In China, 2006 was also positioned as "the Year of network video". Overnight YouTube mode burst red, a few years Tudou, Youku, six rooms, 酷6网 to emulate, Sina, Sohu, Tencent and other portals also launched the video business.

By 2009, China's Internet video industry set off an unprecedented trend of copyright prosecutions, almost every home in the act of prosecution, the complex role of being sued, Shuffle also started, the 2012 industry eldest brother second cool potato merger is still not over, until recent years is also frequent acquisition cases.

Group buying blowout and Low ebb

The popularity of YouTube is similar to the overwhelming domestic video web site, when Groupon, the other side of the ocean, sparked a capital myth with a "buy once a day" model, and a keen Chinese internet entrepreneur sniffed the gold again. After March 2010, the domestic internet appeared hundreds of imitation and learn from Groupon model group purchase site, almost the same name, with a "regiment" word.

From the handle group, F Regiment, the United States Network, Love Help Group, glutinous Rice Regiment, 24, full and other entrepreneurial web site to the Internet giant 58 Group Buy, the public comments group, Taobao gather cost-effective, has reached a blowout situation. As of August 2011, the number of domestic group buying sites has more than 5,000.

However, the ebb after the blowout is also quite obvious. The bustling past, the majority of group buying sites have become irrelevant, accompanied by the founder of the Escape, supplier debt collection, consumer complaints, such as the emergence of a scandal, the current healthy operation of the group buying site has been a handful.

Micro-blogging changes Life

With the advent of the mobile Internet, the microblog debut in 2009 was truly at its peak in the middle of 2012. Stars, Big V, celebrities and ordinary people on the micro-boping platform to record life everywhere, to express their views and interact with fans, Sina Weibo has become the oldest portal of Sina's core and the hope of the assets. April 2012, Sina Weibo registered users after the breakthrough 300 million, Sina CEO Charles Chao announced the launch of micro-blog officially commercialized.

According to the third party statistics, Sina Weibo from the user burst growth to a smooth, after reaching the peak, microblogging activity declined. "Connecting Rod" Weibo is a mobile social product produced by Tencent, the Penguin Empire--micro-mail. At present, the number of micro-credit households has more than 400 million, MA QQ signature from the "layout" to "Weixin." As the only product to get the mobile internet "ferry", users also look forward to the micro-letter in the future to serve more surprises.

Key memory

3Q War

"3Q War" is a 360 against Tencent launched a "privacy protector" and "buckle bodyguard" caused by the dispute, Tencent believes that the 360 move there is unfair competition.

September 2010, Qihoo launched 360 "privacy Protector" to monitor Tencent QQ infringement of user privacy. November 3, 2010, Tencent released "to the vast number of QQ users of a letter", decided to be equipped with 360 of software on the computer to stop running QQ software. In the Ministry's intervention, 360 companies recalled the "360 Buckle bodyguard" software, Tencent also restored the WEBQQ login, QQ and 360 recovery compatibility.

Then, Tencent sued Qihoo 360 for unfair competition in Guangdong High Court. Qihoo 360 sued Tencent for abusing its dominance of the market. 360 of the 150 million yuan and Tencent's 125 million-yuan mutual claims, but also become China's internet history involving the largest amount of the two companies in the lawsuit between the case.

"Stealing food" is hot.

2008 Big Hot Happy Net in 2009 officially launched the "vegetable" small game. The "Stealing food" game is still popular among young people, especially urban white-collar workers, even some people get up in the middle of the night "stealing vegetables".

In the friend's farm, the harvest friend's virtual labor fruit. This way rage, psychological expert analysis believes that the player is through the virtual world of "stealing food", releasing real life pressure, relax tense nerves. QQ, Renren and other SNS sites are online after the similar farm games.

The Battle of the Thousand regiments

Since 2010, group buying sites have been online, to August 2011, the number of domestic group buy more than 5,000. Among them, both the major portal to join, there are new group buying site. Everyone in the group is expecting to replicate the high profit myths created by Groupon.

With the increase in the number of vicious competition and shuffle also at the same time, through the advertising campaign, the tug of war, the collapse of the tide, group buying has gone through 3 years in the country, from the rise, expansion, white-hot competition until again the number of decline and the scale of the smooth period doubled. At present, the domestic mainstream independent group purchase station American Group Network, the public comment Group, litters group ranked top three.

Combination of Youku and potatoes

Youku and potatoes announced on March 12, 2012 to merge with 100% swaps, after which the potato returned to the city. The original Internet video field is incompatible with the competition to become a "family." Industry observers said the two mergers were unexpected, though called mergers, but the potatoes were clearly "eaten" by Youku.

In the combination of Youku, the video site Integration Road has been opened, such as 酷6网 was a grand acquisition, 56 net was bought by everyone. After the merger, the acquisition of rumors more Sheng, in addition to the increase in Baidu Holdings Archie Art, the acquisition of PPS has been implemented, Thunderbolt, pplive and other two or three-line video website Capital Operation News is also quite a lot.

Electricity Dealer price war

In mid-August 2012, Beijing-East, Gome, suning three major electric dealers launched a price war. August 14, Jingdong CEO Liu The first in the microblog said, Jing Dong everyone Electric "three years 0 gross margin", all of US electricity to guarantee more than the price of Gome suning chain more than 10%, will send a staff stationed in Suning Gome, and directly to the United States, Su Ning as opponents.

Since then, Suning, Gome have to challenge, and then evolved into the entire e-commerce industry in the history of the largest price war, Amazon, Dangdang and other well-known electric dealers are also involved. But after a number of media reports confirmed that the so-called price war is "Light thunder and Rain", "consumer". September, NDRC to "8 15 price war" stance: suspected price fraud.