According to foreign media reports, the U.S. Interactive advertising agency (Interactive advertising according) released on 13th, the latest data show. Internet advertising's first-quarter revenue rose 7% to $5.9 billion.
5.9 billion of dollars in revenue has hit record highs in the first quarter. Generally, the growth in the first quarter was slower after the high spending on the holidays.
IAB and PwC released a joint report the following day, saying retailers are spending more on online advertising as more Americans go shopping again. In 2009, retailers accounted for 20% of total Internet advertising revenue. This is a continuous rebound since 2009, when sales have fallen for the first three quarters.
14th Internet Market Research Institute emarketer revised its forecast for 2010, the U.S. Internet advertising market is expected to appear faster development. EMarketer now expects internet advertising to reach $25.1 billion trillion in 2010, up 10.8% from 2009. The company was expected to grow to $23.6 billion last December, or just 5.5%. However, emarketer's amendment also reflects the agency's continued belief that the U.S. economy has not developed enough momentum in the 2010.
In 2009, when the economic crisis raged around the world, U.S. Internet advertising revenue fell for the first time in 7 years, with revenues falling 3.4% to 22.7 billion dollars.
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