Internet advertising over billions will be super TV: The Future pillars of electric dealers

The future of electricity will form pillars pattern, Taobao-Beijing-east-Tencent into a platform of three poles, internet advertising marketing over billions of ultra TV. This is the Dcci Internet Data Center, published today in Beijing, "Forecast2013: China e-commerce Blue Book" On the future development of the electric business forecast. It is reported that China's e-commerce is going to the tipping point, users, markets, operating key elements of continuous change, some of the electric business enterprises will gradually profit, into the development of "singularity", after 2010 and 2011, after the advertising war, the main theme of the 2012 consumer electricity market is to return to rationality. In addition to a small number of enterprises continue to adopt extensive operating mode, most of the electric business enterprises have begun to seek low-cost refinement of the operation of the way out. For example, Jingdong Mall Liu proposed "Inverted Triangle management model" will be all inverted triangles into four horizontal, at the bottom is the "team", the penultimate layer is "logistics system, IT system and financial system", the bottom third layer is "cost and effectiveness", the top layer is "products, prices and services", The four project group's significance to Jingdong is rooted, supply chain, key KPI and user experience. Before relying on capital support for a large advertising investment in the electricity business enterprises, in the capital and input-output pressure, began to abandon the high consumption of advertising resources, the focus will move to lower cost of the way, layout mobile interconnection channels, social + mobile positioning + Customized content push is being tried, The future will become one of the common methods of integrated marketing. "2012 China E-commerce Blue Book," The study found that with Adidas, L ' oreal, seven wolves, Dell and other large number of well-known brands into the cat [micro-bo], the traditional brand electric shock pace continues to accelerate. It is understood that the "Chinese E-commerce Blue Book" After more than 1 years of painstaking preparation, a total of 4 large-scale users, marketing, industry and market research, more than 160 electrical business enterprises visit and in-depth visits, more than 100,000 of the Internet user behavior of continuous data tracking. The Blue Book explores the development pattern and trend of China's electronic commerce from a long period of time, focusing on the rules, characteristics and relationships among category, price, cost, profit, logistics input warehousing cycle, delivery speed, customer unit price, return rate and other key operational factors.