Internet advertising spending continues to climb marketing promotion

Recently, the network advertising market is extremely hot. 　　Inter-Po News, after the traditional off-season in the first quarter, China's online advertising market in the second quarter of rapid activity, the network advertising market size reached 11.02 billion, compared with the previous quarter growth of 28.38%, compared with the same period last year 39.4%, showing a significant growth trend. In the two quarter, search advertising, video advertising, rich media advertising and other growth is significantly faster than the overall growth of the market. Among them, the search advertising still maintained its high growth rate, the overall market share reached 39.4%, the first time over the graphic ads to become the largest market share of the form, become a major highlight of the quarter. The growth of the graphic advertising market has been relatively slow, with market share falling to 34.5%.　　And video advertising growth is also quite strong, market share reached 5.1%. Media resources are becoming more and more tight, the network advertising market is in urgent demand. The portal media is about to rise more than 10%, while vertical media is up more than 15%, and the network advertising market is promising.　　An industry personage who does not want to be named said that the current network advertising price is staggering, a navigation station advertising a single month price unexpectedly as high as 2 million, set a record high price. Ji Bao analysis that the current, the importance of brand promotion is an indisputable fact. In the new media form, the excessive pursuit of network advertising clicks is trifles approach, brand marketing promotion in the enterprise's E-commerce process has a considerable advantage. such as Suning easy to buy, Dell Computer, excellent clothing cool, silver Thai network, etc., it is very beneficial to its brand awareness.　　Digging the net: with the seasonal rise of network traffic in the two quarter, enterprises increased the amount of advertising on the network, and the increase in advertising volume and advertising unit price, also affects the overall scale of the online advertising market with the rapid growth. However, faced with the great situation of network advertising, many companies are very helpless, "every day received a lot of advertising company's phone, if not to do online advertising, others open mouth is which Web site in their advertising, you do not have a competitive advantage." If the cost of doing so is too high, such as our small and medium enterprises are really hard to bear. "People in the industry said that advertising for the promotion of the brand has a great role." Although it seems that the network media resources are huge, in fact, there is no significant increase in quality media advertising resources, resulting in the final supply and demand imbalance. This is like the rise of the river, in addition to embankment flood control, but also effective dredging measures.　　With the continued rise of network advertising, there is a rigid demand for marketing enterprises are facing the dilemma of embarrassment, and micro-bo, SNS, industry, such as the emergence of chain of business models, not only enrich the advertising marketing model, in the cost-effective also let enterprises have more consideration standards. Inter-Po is to "industry world" as the core, through with Baidu, Google and other major media to reach strategic cooperation for enterprises tailored to the "corporate promotion of free lunch." By then, the company will focus on the headquarters of all resources to promote the brand, and as a franchisee of enterprises not onlyNeed to put on the network advertising costs, but also to accept the network operators enjoy a variety of ways of revenue and brand promotion of the effect of the most streamlined cost to achieve maximum results.　　At present, many enterprises are eager to this network of innovative models, hoping for a double harvest of brand profit. According to the current market growth and possible future market factors estimated that the three-quarter network advertising market will continue to maintain rapid growth momentum. Among them, the amount of search advertising will maintain the momentum of growth, the increase in the size of advertising will continue to increase its market share. Video advertising market size and market share with video browsing volume and the increase in the number of advertising will be further expanded. Inter-Po is expected, the network advertising market high trend is likely to be extended to the fourth quarter, will also cover advertising agents, the enterprise will be more difficult to promote the journey.