Internet age: How to win in the competition of information websites

With the further development of the Internet, the Web site is also increasingly fine differentiation, information type Web site is no longer a portal information alone, a variety of second-rate information sites in the user needs to meet the growing growth, can be expected, the future of information-type sites will be all flowers open, this beneficial http:// Www.aliyun.com/zixun/aggregation/11291.html "> Development prospects for the webmaster are moved, so find the key to the success of the operation is particularly important in the present."

Accurate positioning

Now the market homogenization phenomenon is very serious, many sites are not accurate positioning, so that in the development process can not be sustained access to the user's attention, because the user is looking for content in another site can get, then this site will not be able to retain customers. Especially information Web sites, are to win the content, then more should be in the positioning of differentiation, so that users get different satisfaction, naturally will attract customers eyes. and differentiated positioning should be based on the user needs, only to meet the needs of users, its ability to win in the competition, so the webmaster positioning before more need to investigate the user's preferences.

Build Word-of-mouth

Site to maintain exuberant vitality, not only to provide differentiated quality content, but also to use a variety of channels to strengthen their website Word-of-mouth promotion. A high reputation of the web site, in the context of the relationship between the marketing of its role is very large, such as the electricity business site, a product of a high reputation, the site on the first sales, the need for the site to see, will certainly tend to buy this product. Although this mechanism of reference is not sound, may have human factors, but the fiery sales of products this is still able to impress most of the customers, therefore, Word-of-mouth marketing positive importance. Improve the site Word-of-mouth, you can use article submissions, forums to do activities and other ways to achieve.

Co-win cooperation

Information sites to want to do strong, but also must have a strong partner, this partner refers to the regular content of the enterprise business, when the site for enterprise Marketing provides a powerful platform, then the site can be profitable on the other hand, can also fill the site with valuable content. Now A5 has opened up such a project, enterprises to deliver marketing costs, A5 site is responsible for providing content publishing platform, so that cooperation and win will promote the site in the profitability of the advance. In order to attract business, the site can give a certain preferential policy, that is, open a large number of columns to the enterprise, and those who can contribute to the free column of the reading volume to be relatively low.

Today's information-class Web sites are growing, the future will also be more development, the information type of Web site operation, is undoubtedly a benign investment in the future, the above three small point is only a few important points of operation, there are many skills are worthy of the webmaster to explore.

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