Internet and Marketing

It is reported that the U.S. Amway Company's president De Devis in Beijing participated in the China Development Forum after the media said that the Internet and direct marketing industry model is highly consistent, Amway will actively embrace the Internet application technology.

Amway in North America, according to the head of the network to purchase the proportion of 80%, and China this year's results to 14%. "Internet technology has changed the way we operate our businesses from within, but the core model of our direct sales operation will not change," De Devis said. ”

De Devis will be president of the World Direct Marketing Association in November this year, in the past two years, many direct marketing companies in China are also facing the issue of supervision, whether or not worried about the top of the problem, he used "China's market potential" to respond to the challenges, and said: "I will not see the Chinese direct sales industry stagnation in this life." ”

He said that direct sales in the United States has a history of more than more than 100 years, the U.S. direct sales law is perfect, and in the world on direct sales also have international standards, and China's direct marketing has its own characteristics. "The Chinese government is also taking a very rigorous approach to direct marketing and direct selling legislation," he said, and in China, Amway has also made a lot of innovations in its operations to comply with Chinese regulations.

This is the sixth consecutive De Devis to attend the China Development Forum, and this year he has been particularly involved in the investment Women's Forum. "Women in Amway's marketing are the majority," he says, explaining that the opportunities offered by the industry have reduced the barriers to women's entrepreneurship. "Devis said.