Internet anti-piracy: A game with a dream

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Wind up Weibo

November 2010, on the new media platform Sina Weibo, with the original literary camp of the grand literature, combined with its writers, Wen Yuan, brothers and companies, to the Internet piracy activities launched an offensive. First is Alibaba's Sun company Amoy Flower Net (www.Taohua.com). This is a document sharing and trading community based on Ipaper technology. Taobao quickly responded by promising to remove pirated content and apologize. Opener seems to be a successes, the original camp began to refer to the sword Baidu, the "Big Three" another giant. The target is Baidu's Baidu Library (http://wenku.baidu.com). The big banner is "Baidu Library does not die, Chinese original literature will perish". Baidu Library is also based on ipaper technology for the presentation of the document sharing community-note that there is no transaction inside, it is said to be just a "user upload, sharing" education community. In the November 25, 2010 press conference, Baidu's saying: "Baidu Library today's anniversary will be said to the copyright model to explain that as long as the Internet users upload and free is legal." Claiming to do the biggest free education lesson room. "--from the Dragon source periodical Network Soup Tide

Tang Chao in the same micro-borrie not without worry: This is Baidu to deal with the Grand and Copyright Alliance tricks? Is it a little like walking in the graveyard of the night whistling?

Baidu did not answer, he did not have to answer.

Three Small Things

2007, Scribd appeared in 2008, we hope to introduce its technology into China, do a network, hope to use advanced flash ipaper technology, to do a genuine copyright trading platform. The domain name bought, the server bought, the website platform also put up, but because some small matter, delayed. This time, Baidu Library, Amoy flower net wind.

October 2010, we sent a message to the grand literature, the content is: as a copyright company, we have a lot of books by Baidu Library free Collection, hope to participate in your company's anti-piracy work. Encountered the problem is: more than 10,000 kinds of books are difficult to audit; And then did not get a response. This and the Grand Literature CEO Mr. Hou announced the original intention of mobile phone number and "Shanda literature will have special contact" does not match.

At the end of November 2010, we posted a job advertisement on 51job. I interviewed a girl who had been a book editor for 5 years on November 25, and the girl said she had strong information mining skills and Internet search experience. "I can't find it, I'm afraid nobody can find it." Ask and often go to what book website, answer Yue: Baidu Library, also have bean ding.

Thinking：

1. Foreign Moon round? Scribd in this field, but can not visit the mainland. Think of Google, think of excellence, think of the WTO.

2. Shanda literature, what do you do? I know that anti-piracy is noble, but how to do it? Who is the comrade? In war, the invariable is the profit. "Everyone is equal before food." "On the phone yesterday, I wrote this sentence.

3. What is the user's attitude? Like the 3Q War, users who support who, who is the ultimate winner. Internet companies are more like this. So, in 5 years, who do Chinese scholars support? Grand or Baidu?

The prospect of war

Will Baidu be Sue?

In contrast to power, the answer is no. The original faction is less powerful. It is GX and JY, and the original camp is now only a new association. The old Copyright Association, writers did not, more ZS, wh on the sidelines.

From the Baidu side, will not. Baidu has previously had to deal with web content infringement, music copyright infringement rich experience. Besides, will he fall? He stopped Baidu Library, the next step is Baidu Encyclopedia, Baidu Bar, and even there will be "born back to death" of Baidu MP3. If the infringement is established, the National web site, audio and video education courseware for the author and agents are to find him to the copyright fee, advertisers will have to refund. Will you?

Baidu is the benchmark of China's Internet, pride, can not be inverted.

The final result, must be: "Baidu Library does not die, Chinese original literature is not dead."

Recall Google

At the end of 2009, Google caused trouble in China. The reason is not table. In our copyright industry, he was the newly established Literary association "on behalf of" More than 2000 Chinese writers to sue the court, claim. The two sides conducted several rounds of CuO talks. The result of the period is that Google agreed to compensate each writer for 60-90 dollars, and if so, the writer gets the split into 63%. The final result is that Google is out of the mainland. Collapsed.

For some time thereafter, digital publishing was in full swing in China, with copyright owners doing their job. Han Wang Electric paper book God Seven Heaven, Shanda Literature set up a full copyright chain, mobile phone operators to read the first exhibition ... What did the reader get? Again, the old news, now basically a true story-Google released figures show that by the end of 2008, Google Digital Library has 8 million books, the end of 2009 is expected to reach 10 million departments. "The biggest beneficiary is the reader. "But the distribution of benefits is hampering the implementation of this grand plan," says Eric.

At the moment, Google through digital books to obtain the main revenue is advertising, advertising mainly through the text chain implementation.

Google Book search results on the display page, including three categories of information: Book content, book purchase information, advertising links. Currently, only advertising links are charged. In a limited preview or a full-text preview of a book, Google's proposal is to put 63% of the text chain advertising revenue to the author, or publishers.

Who can do it? whose home is more believable than Google?

No. But Google is gone.

It is no use remembering, he will only let sweet become painful, let the pain become more painful.

What are we missing?

Share a data:

In the afternoon of May 11, 2010, a report from IDC by the Business Software Alliance (BSA) said China's PC software piracy rate dropped 1% to 79% in 2009. --from Baidu search, Keyword: "Piracy rate."

I have been thinking: what kind of mentality do Chinese people talk about piracy? Is it a bit thief for the Chinese to create on a machine full of pirated software and then "unite" to fight piracy? The inevitable moral dilemma. As many old people do not want to look back on the experience, because everyone is a participant and the perpetrator, slapping, not only the enemy, but also himself.

Is the original camp, including writers, companies, is not also facing windows disdain eyes?

This is a different matter.

Back to the original point

War always has its origin, what is this time? I think it is the Internet and copyright.

On the Baidu Encyclopedia, from all over the country netizens (also includes the interaction, Wikipedia's those who originally made efforts of netizens, I remember you) to the Internet spirit summed up four points: open, equality, collaboration, sharing. In this sense, Baidu and its products are basically derived from this spirit. Baidu is an authentic internet company.

Grand? Www.sdo.com's title bar says: "Shanda Online-a service platform for digital publishing for culture and virtual products with no logistics." The two sides are naturally divided. According to Baidu Encyclopedia "definition", Shanda does not seem to be an internet company. Not to listen to the dark. We found the other side of the encyclopedia-Interactive Encyclopedia and third parties, that is, wiki old man Wikipedia-sorry, they do not have the definition of Internet spirit. So, have to follow the description of Baidu Encyclopedia.

What is the copyright? The law contains, the national Copyright Administration also has the stipulation, at present basically may simply think: the copyright is the author and the related subject has the right to the work, according to the stipulation these rights have 17 kinds, among them 1-4 is the non-transferable personal rights, 5-17 is the transferable property right.

As you can see from this simple definition, copyright seems to restrict the spread of works, that is, the spirit of the Internet. I am not a law professional, I do not understand the legal principle. But in simple terms, that's the point. This is the original point of contradiction.

Middle Road

Is there a middle road? Namely "the spread of protection and partitioning".

The dissemination of works needs to be protected--the law stipulates the attribution and exercise of copyright in the works, and it cannot be arbitrarily disseminated on the Internet--even if the reader needs it, even if the conditions are convenient.

• Copyright can be spread, but there is a prerequisite-that is, the right to consent. Of course, such consent is generally at the expense of Suphung.

Specifically: Baidu hopes that the works will be spread (to make money and serve the public), Shanda also hope that the works are spread (to make money and serve the public, including the author), but there is a prerequisite, first give me the money (I will be divided to the author).

Is that clear? There is a solution in the middle. The solution is still Google's proposal, which is Google's digital library program. Google works with authors, publishers, and libraries to scan books, upload data for users to search, and provide advertising and profit sharing plans. Happy。 Hope that the dispute will have a result of the dust settled. Brother Eris to the wall outside of his insults, yes. But, also want to master Yi Long technology to self-improvement. China's enterprises, markets, industries, can't afford to toss. We look forward to legitimate, orderly and sustainable development.

We can not simply do 0 and game. We can have better middle roads to go. For this reason, the brothers can shake hands.

(Lu Jin)