Internet becomes a battleground for mother and infant industry marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the rapid growth of the number of Chinese netizens, the marketing value of the Internet has increasingly been recognized both inside and outside the industry. Especially in the rapid development of the mother and infant market in recent years, the use of Internet means for product and brand marketing, has become a necessary choice for many businesses.

Reporter recently from Sohu company held the mother and infant industry marketing promotion meeting learned that, with "generation" people gradually into the birth peak, consumer consumption concept and media contact habits also show a new era characteristics. Compared with the price, they are more concerned about product quality and baby feeling. More notably, the Internet has become an important medium for their access to childcare information. Child-rearing Internet has become a modern parenting lifestyle in which they are accustomed, preferring personalized web-based childcare services, having a strong desire for childcare counseling and interaction, and also from material to spiritual dependence on internet parenting platforms. Therefore, the network will be targeted at the mother and child groups of important publicity and sales channels, to become a product to achieve from the value of the psychological value of the perfect platform.

According to relevant data, the current number of infants aged 0 to 6 is more than 100 million. With an average cost of $5000 per child, the market prospect for infants and children aged 0 to 6 is 500 billion yuan. According to the relevant research institutions, China's children consumption accounted for 30% of total household expenditure, with the development of national economy and the improvement of people's living standards, the share of children's consumption is still rising. Industry experts predict that in the next few years baby supplies market will continue to grow at a rate of more than 10%, which will be a large demand group.

When the Internet becomes a battleground for the marketing of the mother and infant industry, the subdivision of the online shopping market becomes the corresponding trend. There are indications that in the mother-child network shopping market, "the" group of people may become the main force to promote the market to go hot.

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