Internet big guy enclosure for small and medium-sized webmaster can not be reduced to traffic tools

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The rumor that Tencent bought sing in May has become a fact. Although both parties previously denied the acquisition. But finally with the domain name discuz.com and comsenz.com Tencent, August 23 Tencent officially announced a wholly-owned acquisition sing to create a certainty. The two sides did not disclose the amount, and according to people familiar with the matter, the overall amount is more than 60 million dollars. So far, China's most popular and largest community software platform has been dominated by China's most powerful internet companies. This marks the Internet big guys for the small and Medium website resource contention also entered a new stage. Behind the refraction of the internet big guy enclosure movement is also getting white-hot. Alibaba, Tencent, Baidu three big boss in mutual checks and balances are plotting their own big platform strategy.

Today's Chinese internet, like the Three Kingdoms era, Wei pillars, according to one side, decentralization and checks and balances in the fight, seize the site, expand their own. And Ali, Baidu, Tencent is also the three strong, by virtue of their respective advantages three constitute the domestic Internet elite Society, control the development of the overall situation and lifeblood of the Internet. E-commerce Ali a solo show, search Baidu a single big, while Tencent Pat and search in E-commerce and searches in the weak in Baidu and Ali, but the user base of terror, the most comprehensive strength. Perhaps Tencent is the value of small and medium Web site huge flow of resources, can give their own pat and search to bring more traffic, trying to win small webmaster. and has 1 million users of the Community construction station software Discuz, it is a link between Tencent and webmaster the best node and flow source. In Alexa China ranked top 1500 sites, more than 70% of the sites choose a Third-party community platform to adopt a discuz! solution. And the domestic 99% of the site is small and medium-sized sites, seize the small and medium-sized site, is to seize 350 million netizens. Coupled with the previous Alibaba acquisition Phpwind brought by the stimulus, probably acquired sing is Tencent against Ali and Baidu, support Pat and search must do things!

Before Tencent, Baidu and Ali scramble for webmaster resources of the Dark war has been carried out for a long time. Small and medium-sized site main profit model is advertising and E-commerce, Ali is tightly grasp this point, the original success of squeezing off ebay, the domestic boss of Taobao is the successful combination of small and medium-sized webmaster typical cases. And Ali has never forgotten to benefit the small and medium stationmaster and profited from it. Taobao Alliance under the Taobao Guest, Blue whale plan ... Let the webmaster more than a flow of the way of realization. The acquisition of Phpwind in order to let Taobao get more traffic and open a portal. and Sogou cooperation, so that the Sogou independent, but also in order to use the user base Sogou, through the import resources, the implementation of the enclosure movement. and Baidu, although because of the bidding rankings and search for artificial intervention and the gap between the owners have been difficult to eliminate, but the webmaster inseparable from Baidu, Baidu can not be separated from the webmaster, Baidu in 2009 paid to the Web site Alliance and income of 700 million yuan, and planned this year will be divided into 10% to 15%. The establishment of Internet Entrepreneurship Club and Baidu Internal optimization Guide to the introduction of SEO can also be seen as a personal webmaster to send a good signal, Baidu statistics upgrade, box calculation under the launch of the open platform, Baidu is the specific action to win the webmaster.

Small and medium-sized site resources behind the core value is the number of Web site traffic, in the acquisition of Tencent Sing, Ali, Tencent, Baidu three big boss of the enclosure movement will also be intensified, but also three checks and balances without the beginning of the war of smoke. Three feet Under the full, whether can give the stationmaster to bring more good? After the acquisition of Sing Tencent, all kinds of talk, personal webmaster for their future is also worried and look forward to coexist. Opponents argue that this is a sign of the end of China's Internet grassroots era. Tencent may be charging the forum system or implanting Tencent's products, thus affecting the user experience. Webmaster even said that they do not agree with Tencent's corporate culture, may consider replacing the system. In favor of the buyer that the acquisition of sing products must be more powerful, will make the owners of the proceeds. On the one hand, Tencent's development platform will probably first tilt to the sing, QQ is expected to get through with the forum, to achieve direct login, and thus will bring value-added benefits; On the other hand, Tencent's search, payment, game business will be integrated with sing, the webmaster's profit way will be diversified. Sing to rely on Tencent's cash and a large amount of user resources, can resolve the profit dilemma for many years, and then better open the sing of the Community system, and thus promote the new value of the webmaster stage. The third kind of sound thinks, sing creates to discuz! Software startup plays a key role in the rise of Chinese webmaster groups. Although sing to reduce the grassroots to engage in Internet entrepreneurship threshold, witnessed the personal webmaster from the rise to the Golden Age, but sing to a certain extent to stifle innovation. Therefore, the new owner's new idea is worth looking forward to.

Webmaster commonly used two Dajian station tools Phpwind and Discuz, has become the internet two giants of the game tool, the beginning of the big guy enclosure makes personal webmaster brought huge flow has become a big cake to be cut, for the big guys "enjoy". China has more than 1 million of personal webmaster, 3 million of small and medium-sized personal websites, although the internet big guy's enclosure also brought a lot of flow of opportunity, but the overall huge flow based on the individual's weak. Truly profitable sites are not many, a large number of personal sites just stay in the monthly profit of only a few thousand yuan or even no profit stage, more times, is the flow of large Web sites using the Internet, AdSense rely on advertising alliances and E-commerce to realize the number of the Internet than the big guy using personal webmaster resources to promote the realization of the flow realized that is very few. In the experience of the network and entrepreneurial environment gradually under the baptism of bad, stationmaster really need to hand with the Internet, get more profitable ways to improve competitiveness, transformation and upgrading. But if simply be led by the nose, reduced to a simple flow of tools, then stationmaster's profit will not increase how much.

Tencent acquisition sing at the same time, should also pay attention to the Internet that the second echelon of the trend, Sina and other programs open to WordPress API. One of the largest network shoe shop Amoy Network created a "Personal Webmaster Network Alliance", Jingdong Mall is also in the establishment of their own web site alliance and the owners are divided into. A variety of small and medium-sized alliances are emerging. On the surface, stationmaster profit way and way is increasing, but the essence is small and medium website more and more difficult to do, the profit pattern is more difficult to establish. In the final analysis, most of the webmaster still stay in the past through the Advertising Alliance and primary E-commerce profitability of the simple small workshop-style business philosophy. How not to degenerate into a simple flow tool, only to adapt to the new entrepreneurial environment, timely transformation and upgrading, abandon the traditional small and medium-sized Web site business model. The Internet big guy is looking for small, the use little website gathers big flow. and personal webmaster should be in time to keep up with the pace, look at the big, using a large platform to expand the profit model. Only by improving the competitiveness and innovation, can the Internet boss "free use" of traffic at the same time to expand more cooperation. (Text/triumphantly)

Tencent to buy sing grassroots webmaster can get a piece of soup