Internet bosses are looking at the risks and doing free call app

The free Call app was ran at the end of 2014. Tencent, 360, NetEase and other companies are looking at the opportunity to launch their own products. NetEase CEO Ding Lei has in an internal mail has said:

"The next 3-5 years regardless of the cost, regardless of investment must do a good job of easy to believe."

Users use the free call app to pay a small fee, but for internet companies, not only need to top the pressure of the operator to "drink tea", but also for the purchase of servers to pay a lot of costs, expensive and not flattering, what is the Internet company map?

The carrier's "cheese" was also moved by his own pocket.

Through our interviews with the mainstream free call app company, none of these products are profitable at the moment, and they also face a double pressure of capital and policy.

Based on the principle of free call app, the Internet company needs to buy and lay a large number of servers in the country (the more servers, the better the quality of the calls) in order to allow users to switch from the server to the traffic channel when they call the regular phone. The same is true of Ishin. Zhang Ming, Ishin's public relations staff, introduced to us:

"Although it is the only free call app that works with operators, the large number of calls that users generate is actually shared by NetEase and Telecom," he said. ”

In addition, 360 free calls in the launch less than 10 days to announce the user, claiming that "we received feedback from all sides and pressure", "and encountered some unresolved problems", so the line of the function of direct dial. A person familiar with the matter to Lei Feng net material, in fact, because 360 touched some interests by operator named (according to the explosion of Millet Chang chat also was interviewed).

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So do the free call app, the Internet company is in fact under pressure from their own pockets, to do "a loss to make a yell" thing.

The time has come to seize the future mobile Internet portal

In fact, technically speaking, the realization of free calls is not difficult, as early as a few years ago to move the use of their own to do a jego, but it failed, do not move their ability to do well? In the final analysis, it is because "the timing is wrong". Now, the market is getting back to active, mostly because data communications have been freed. After the 4G era of faster data transmission to support a more smooth free call, along the wind, just blew up the free call spring.

In addition, after the opening of the virtual operator, Ali has launched his own 170, and has the right to pricing their own services, according to the internet company's style of doing things, the future of complete free call costs are almost predictable. So calling for free is actually a big trend. In addition, the Internet has to pursue the ultimate user experience, so around the call surrounding the app will be more and more.

When we asked why the contact phone was adding free calls from a dial-up service, their head, Zhang Qi, told us this passage:

"Mobile Internet portals are the focus of contention. Super app is one of the best portals, in fact, calling is the most direct real-name social, your number is the only identity ID, and this demand is almost impossible to eliminate. Therefore, to preempt the user's dial, in fact, is to win the user's entrance. ”

360 free telephone In the interview with Lei Feng Net, also released Hao speech:

"Free calls are sure to go deeper into the user's heart in 15." There may be more free calls coming out, but in the end it may be that several users experience good products. We will speed up this research and development, to win the most extensive user recognition, so that users realize that the toll-free phone is 360 free phone. ”

I foresee that more companies will invest in the Blue sea in 2015 years. But does the Internet have any effect on operators? What is the loss of free call app?