Internet Business application users soar 30%

Recently, China Internet Network Information Center (CNNIC) issued the 26th China Internet Development Status Statistics report. The report shows that the Business class Network application performance is outstanding, the online payment, the network shopping and the online bank half year user growth rate all is around 30%,

The report shows that the Internet application of netizens in China shows the characteristics of the rapid increase of business degree, the tendency of amusement to maintain, the deepening value of communication and information tools. In the first half of 2010, most of the network applications in Internet users more popular, all kinds of network applications, the user scale continues to expand.

Among them, the business application performance is particularly prominent, online payment, internet shopping and online banking users growth rate of half a year is about 30%, far more than other types of network applications. Social networking sites, online literature and search engine users have also grown faster.

The rapid development of e-commerce applications and the rapid growth of recreational social applications are related to the characteristics of Internet development in China. The broadband penetration rate of internet users in China is close to 100%, and young people account for about half of the total netizens. As a comprehensive platform, the Internet has become the regular source of people's information acquisition, the important way of entertainment and leisure, and the convenient channel of business transaction.

From the network entertainment, communication, information acquisition and business transactions in the four types of network application changes, business application development is still the most prominent. As of June 2010, online shopping, online payments and online banking use rate of 33.8%, 30.5% and 29.1%, the annual increase in user size of 31.4%, 36.2% and 29.9%, growth in various applications in the top three. Online shopping in the main network application ranking promoted one, the use rate exceeded the forum/bbs.

The use of communication and communication applications has increased and reduced. Social networking sites and instant messaging have grown faster, with a 19.6% per cent increase in user size and 11.7% in half a year. While the absolute size of email and blog applications is increasing, the usage rate is slightly downward.

The network entertainment application continues to develop, among them the network music utilization rate still occupies all application first. Internet video ended nearly 1 years of decline, the use rate rose for the first time, to 63.2%. Online literature and online gaming users grew faster, with a six-month increase of 15.7% and 11.9% respectively.