Internet business success and domain name relationship

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Andrew Frem (Andrew Frame) has a number of criteria for naming its VoIP start-up, it must be easy to pronounce, easy to remember, and short, preferably no more than four letters and two syllables. Of course, the corresponding Internet domain name must not be registered, or can be bought at a reasonable price. Up to now, there are over 71.1 million registered. com domain names in the world, equivalent to three times times the sum of. NET,. org,. info,. biz and. us domain names. As early as a few years ago, two or three-letter. com domain names have been registered.

In this case, flame had to be like other entrepreneurs, in the pronunciation of a big fuss, hoping to find a unique combination of letters as their own brand, as the web search giant Google (Google). A new generation of startups uses a similar strategy, Lala, Lulu, Zlio, Zoho, Ning and zing are good examples. Some of the slightly quirky startups have been successful, such as the Etsy of social networking sites Bebo and Handicrafts web markets, which have been widely accepted by users.

Domain Name transactions prevail

However, this naming trend also attracts the high attention of many ordinary netizens. So far, almost all four-letter, COM domain names have been registered, and a large proportion of them have fallen into the hands of speculators. Since the dotcom bust, a lot of domain names have sold high prices, prompting more speculators to enter the field of domain name registration. For example, the business.com domain name sold 7.5 million of dollars in high prices in 1999, which has been a lot of investors relish. However, this July's turnover price of this year reached a staggering 350 million dollars.

Steve Rod (Steve Luo) is a professional domain name buyer, of course, he has a more formal identity-hardware engineers. Steve Rod found that many random combinations of four-letter domain names can also sell good prices. For example, Rmnd.com's price is many times the cost of 9 dollars for registration. For this reason, he started buying four-letter domain names from early last year, and now has thousands of, including recently purchased peeb.com (USD 4000), qurr.com (400 USD) and wwuw.com (900 USD).

The importance of domain names

Over the past year, Steve Rod sold 1% or 2% of its domain name inventory, averaging 7 or 8 domain names per month, with an average price of about $1000. Despite the frequent sale of sky-high domain names, but in fact only less than 1% of the domain price can exceed the 10,000 U.S. dollar mark. However, Steve Rod's domain name still has a small appreciation space, he is now in no hurry to sell them.

Because of speculators like Steve Rod, many startups have had to use domain name availability as a very important factor in naming them. Many Internet companies use Web sites as a core part of their brands, but not just their domain names, most startups do. In choosing a name for their localized browsers, Seymour found that the first choice of "Persona" had already become a registered trademark; the second option "fave" had not yet become a registered trademark, but fave.com had been caught by others.

The Seymour has attempted to acquire the fave.com domain name, but the owner has issued a 5-digit offer. In the end, they decided to register getfave.com. Many entrepreneurs say they would rather choose a brand new name if they don't get the perfect. com domain name. This is particularly true in the United States, where the popularity of us domain names is far from comparable to the regional domain names of other countries, notably Germany (. de) and China (. cn).

Success depends on domain name

Flame's first choice is "ooma.com", which has been registered, but has not yet been activated, so he eventually bought the domain at a "reasonable price" of 2000 dollars. According to Flame, he was even willing to pay a high price of 10,000 dollars for the domain name. The shorter the domain name, the easier it is to be remembered by the user, the easier it is to produce brand value and therefore more valuable, which has become the consensus of many entrepreneurs.

The domain name dealer Sedo in the propaganda material said, "The short domain name may reduce the user to misspell the possibility, easy to be remembered by the user, the input speed is quicker, the promotion also has the flexibility." For this reason, as long as the enterprise's funds are strong enough, they should buy five letters or shorter domain names. "Then, the quality of the domain name can really determine the future of the enterprise?" Are those sky-high domain names really worth it?

Steve Manning, general manager of the

    San Francisco naming company Igor Analysys, gave a negative answer. Getting a five-letter or four-letter domain name is not as important as many businesses think, he says. Manning's company chose the domain name igorinternational.com, so far has been operating well. "Many people choose a shorter company name because they have access to the corresponding. com domain name, which is one of the biggest mistakes," he said. The