Internet Café Desktop Advertising market: The trend of resource integration

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the DCCI survey, the number of Internet users in China increased significantly in 2008, and its group structure was younger, with 18-30-year-olds as the main, accounting for 88.9%. But the average age of Internet cafes has a certain extent of growth, mainly the increase in the number of high-end Internet cafes, so that the Internet café is no longer just as a game, chatting and watching movies, listening to music-oriented entertainment, Internet cafes business, learning function gradually highlighted, Internet cafes stock, online learning, Business negotiations and other zones in high-end Internet cafes have formed a certain scale, and the trend of proliferation. On the other hand, the personal monthly income of Internet Café Netizen appears the trend of increasing, Dcci data shows, 2008 Internet Café Netizen Individual monthly income is above 3000 yuan account for 9.7%. The growth of Internet users, the change of the group structure of Internet cafes, the diversification of the functions of Internet cafes and the improvement of Internet users ' consumption ability make internet cafes become a new advertising carrier. With the rapid development of Internet advertising in China, internet Café Desktop advertising has made great strides in the past two years.

Internet Café Desktop Advertising form

At present, the desktop advertising forms of Internet cafes are mainly divided into desktop background picture ads, ie home page ads, game exit window ads, splash screen ads, ie top inserted ads, desktop pop-up window ads, and other major categories.

First, the desktop background image will be advertising content in the form of desktop background pictures, the kind of advertising design elegant, often accompanied by a variety of promotional activities, promotional items suitable for Internet cafes crowd, and the use of computer users do not have a negative impact.

Internet Café Desktop Ads

Second, IE homepage advertisement will promote the website to set up for each Internet Café Computer Browser homepage. As a result of home-style network advertising in all major sites exist, netizens have been accustomed to the existence of such network advertising, so long as the establishment of the appropriate functional, practical site, users recognized a higher degree of advertising effect is also good, famous navigation site hao123 and cool News is a typical success story.

Third, the game quit advertising in the game when the pop-up ads. When the Netizen exits the game client, automatically pops up the picture, flash and other forms of advertising. Internet cafes Internet users do not like this type of advertising preferences or disgust, but most gamers consider the factors of internet fees, often the game has not completely quit on the machine, there is no time to see such ads

Four, the boot screen power-on input card account password or the Internet Bar Management window coexist, there are video, Flash and print ads and other forms. This kind of advertisement because is in the boot computer is full load run the release, obviously affected the boot speed, the additional Netizen waits after the landing time, netizen to this kind of advertisement's disgust degree is higher.

Five, ie at the top of the Insert Ads open each Web site each page, the top of the Web page is forced to insert an animated advertisement similar to the top banner, which has the obvious malicious plug-in function, not only most antivirus software often takes this behavior as a virus, while its direct insertion into the top of all sites will also have legal risks, This form of advertising has a great impact on the Web browsing experience of netizens.

Six, desktop pop-up window ads periodically in the bottom of the desktop pop-up, including text information, pictures, connections and other forms of advertising. This kind of advertisement is timed to eject, to the game player, watch a movie or listen to music, the interference of the netizen such as stock is bigger, internet café Netizen is more disgusted.

For the Internet Café Desktop background ads and Internet Explorer, the default advertising of the two forms of advertising, most of the Internet café families are acceptable, more willing to accept new things Internet users expressed the hope that through such ads to receive the latest brand information and discount information. But for the Internet café users will seriously affect the experience of the advertising form is generally expressed disgust, such as the boot screen ads will be on the power-on waiting time to prolong more, waste Internet café netizens time and money; ie the top of the insertion of ads so that the Web browsing speed greatly reduced; Desktop pop-up ads have a fatal effect on gamers.

Internet Café Pop-up ads