Internet café practitioners say that every day at the loss of internet cafes socially out of sight

Internet cafes in decline? Practitioners say that every day in the loss of many people are in the Internet café for the first time contact with the game, although today many of them have been very little to go, but those warm memories still make people difficult to forget. Call 35 friends to go to the Internet café to play games, once we have had such an experience, to date, those who have to wait in line for the scene also no longer exist, sporadic sitting a few people, there is no noise at the same time there is no popular, this is the current situation of most Internet cafes. At the beginning of March night, is located in Shandong Jinan Mountain North Road, an Internet café, dim lights, smoke-filled, 120 seats only sparsely sitting more than 20 people. "There are fewer people surfing the internet now, and they are losing money almost every day," he said. Li Bin, the operator of the Internet café, told reporters that if he continued to lose money, he would have to consider transferring the Internet café, which operated for more than 7 years. Like Li Bin, there have been many people in the choice to give up internet cafes, once a hot industry is now no longer the scenery. "In the past, often the whole dormitory students in the Internet cafes playing games," according to the Shandong provincial culture department data show that 2013 Shandong province, 500 internet cafes closed. The Ministry of Culture issued the "2012 China internet Café Market Annual Report" shows: as at the end of 2012, the number of Internet cafes in the country 136,000, compared with the 2011 reduction of about 10,000; income 53.7 billion yuan, down 13.2% year-on-year. This is the first time since 2004 the number of Internet cafes has declined. 1995, China's first internet café "3c+t" was established in Shanghai. After 10 years, in the computer price is high, the Internet has not been popular and online games in the domestic prevalence of the background, Internet cafes become a lot of people online entertainment the first choice, the Internet bar industry into a high-speed development period. "In the past, often the whole dormitory students in the Internet cafes to play games, sometimes in order to access the line half hour team." "Recalls the hot Internet café when just went to university, senior student Pangtianho impressive." Mobile devices in vogue who's going to the Internet café? With the rise of mobile internet in recent years, as well as the impact of mobile devices such as smartphones and tablet computers, and the restrictions on minors entering internet cafes, smoking bans and single business models, internet cafes are facing an unprecedented survival crisis. Pangtianho said that the students are basically laptops and smartphones, tablets, these products can basically meet the needs of the Internet and play games, to the Internet cafes are mainly the Internet and play games. Data show that as of the first half of 2013, China's active smart equipment has exceeded 500 million. Shandong Linyi, the owner of an internet café Zhiqiang told reporters that he operates an average of more than 1200 Internet cafes per day, and business in general every day only about thousand yuan, loss has become the norm. "Now the operating costs are high, the source has been reduced, the profit is not a long time, want to resell all very difficult." "A lot of people get together on the Internet, it's like a party." How to get rid of the current situation becomes a common problem facing the Internet café operators. Some operators choose to give up, more operators began to change the management mentality, through the enrichment of business patterns, providing personalizedServices and improve the environment of Internet cafes and other measures to find a way out. Since last year, Hunan Changsha more than a number of internet cafes began to try to diversify the operation of the Internet cafes and cafes, business clubs as one of the integrated leisure venues for consumers to provide reading, catering, billiards and other diversified leisure and entertainment options; some internet cafes in Zhengzhou, Henan province, through upgrading services, improve the environment of Internet cafes and other Observers pointed out that with the rise of mobile internet, Internet cafes will become more and more "small", the Internet café industry facing reshuffle, but will not die. "Internet café deformation will be the future development trend of this industry." Wang Zhongwu, a professor of sociology at Shandong University, believes that if the Internet café is actively transforming, enriching the contents of the business and seizing the market blank, there is still hope to occupy a place in the market. Wang Zhongwu said that in foreign countries such as Europe and the United States, Japan, the location of Internet cafes more focus on providing books, catering and other diversified leisure and entertainment, Internet is just one of many choices. This business model is more in line with modern people no longer limited to online entertainment consumption needs, so there is a stable source, it is worth Chinese Internet cafes operators for reference. He also pointed out that the Internet café is an important social arena, which is currently mobile phones, tablets and other mobile terminals can not be provided. "A lot of people get together and go online is like a party, and now everyone is playing with their mobile phones and computers, and there is a lot less communication," he said. Although Pangtianho has been a long time not to the Internet café, but he will still miss many students gathered in the Internet café while chatting while playing the day of the game.